ELEVATE 2024 Career Fair Kickoff – Employer Intro – Boomi (Video + Transcript)

Boomi employees Bindu Mukundan (Senior Manager, Software Engineering), Nina Francis (Principal Software Engineer), and Cole Alfieri (Talent Acquisition Specialist) share why they enjoy working at Boomi and how the interview process works.

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TRANSCRIPT OF ELEVATE EMPLOYER INTRO:

Cole Alfieri: Yeah, so maybe before I jump in, I don’t think originally I was supposed to be here, but I am filling in last minute for Erin, who unfortunately has fallen ill, so we do wish her a speedy recovery. Nonetheless, I’m super excited to support her and then in turn, hopefully support you guys here as well. So thank you for having us. Welcome. Happy Friday. Happy weekend. And then more importantly, happy International Women’s Day! My name is Cole. I am with the talent acquisition team here at Boomi. I have been here for roughly a year. We’re coming up on that year mark, so time flies when you’re having fun. And I’m supporting engineering, product, IT as well as strategy operations and sales here within Boomi.

And at Boomi, we believe in accountability as well as transparency and proudly enable innovation. When you work at Boomi, you can be your true authentic self in our unique independent culture. Our company motto is, “Be bold, be you, and be Boomi.” We are a remote first work environment and we’ve recently been recognized by Flex as one of the world’s most flexible employers, voted by our own. We’ve also celebrated the grand opening of our US headquarters this week, and we’ve also invested in several other hubs to include locations in Vancouver, Barcelona, as well as an upcoming office in Australia. These locations will provide areas for Boomi, as well as meetings and our customer, pardon me, as well as meetings for local employees to work from.

We will have a hybrid work model for our employees located near those office locations to go onto roughly about three days per week. And we offer a very wide range of benefits that reflect our commitment to our people. Our benefits are designed to provide employees with choices, flexibility, as well as value, starting off with some flexible time off. We also offer medical, dental, vision, and prescription benefits. 401k will actually match a 100% of your contributions up to 6% of the year, and you’ll become fully vested immediately.

The flexible time off, medical, dental, vision, as well as prescription benefits. And our 401k are all accessible on day one. We also offer 12 weeks of parental paid leave, fertility support, tuition reimbursement, career and personal support, fitness reimbursement, pain management, legal assistance, as well as rewards and recognitions. Some of the open roles that we have here, software quality engineer and software quality engineering lead, senior software engineer, as well as a senior product owner. I would implore everyone here to please keep an eye on our careers pages. We will have more availability for roles in the future. We’ve also created a Girl Geek source code so if you are applying, if maybe you know someone or this sounds like a good role to one of your friends, have them use that source code so we can recognize you guys for being here.

Jumping into our hiring process, we do move rather short and sweet. First would be a recruiter phone screen with myself or Erin or any of our fabulous recruiters here, followed by a hiring manager interview. For engineering, it does vary a little different. It’s about one to two panels, which usually involves a hacker rank exercise. For product, there are one to two panels with a mix of our engineering as well as product members. And then lastly, a wrap up with our hiring manager. I am super excited to maybe see you guys in the next round and answer any questions that you have, but I’d love to pass it over to Bindu.

Bindu Mukundan: Hi, all. Thank you Cole. Happy Women’s Day again, everyone. I’m Bindu Mukundan, I’m the Senior Engineering Manager at Boomi. Been with Boomi for the past two and a half years. For those who don’t know Boomi, Boomi is the largest cloud native integration company, offering the best integration and automation platform for businesses. We have more than 20,000 customers and growing, and pretty much unstoppable at this point. As Cole had mentioned, this is the 10th consecutive year that Boomi has been recognized as an industry leader in the Gartner Magic Quadrant. It’s super exciting. In the space of integration platform as a service is where we have been recognized as a leader. This is a testament of the innovation, the resilience, and the excellence that makes Boomi who we are.

In terms of when it comes to the different Boomi products that we have. Of course, integration, which is the core that helps you connect your data and your applications. We have Boomi AI that automates integration with generative AI. We have B2B ADI to collaborate with your trading partners. We have a master data hub feature that provides a 360 view of your data. We have APIM, the event streams. And we have Flow, which is a automated workflow tool with low code that you can use. These are the different Boomi products that we have. Again, Boomi is made up of very dedicated, talented, and passionate individuals that really make it successful. Our core values are be bold, which means being transparent, innovative, and accountable. Being you, being our true and authentic self. We have a lot of ERGs that allow us to meet and share our passions, and together as a community. Be Boomi, of course, which is our unique and independent culture that really focuses on rewarding for performance, growing talent and is very inclusive, making it an amazing place to work for.

And again, we just had a grand opening in Conshohocken, Pennsylvania like two days back. It’s an amazing office space and we were very vibrant. We all went in for the grand opening, and the facilities and the collaborative spaces that is including the office space is awesome. Free Friday lunches and we have a barista cafe with all free pastries, whatnot. And it’s just exciting to have this space to use to collaborate innovative and grow and continue to have Boomi, the amazing company it is right now. So again, super happy to be working with Boomi and I am passing on to Nina Francis, who’s a principal engineer in R&D.

Nina Francis: Thanks, Bindu. Hi everybody. Good afternoon, good morning. Thank you for this opportunity, first of all, to be able to share some of my thoughts on my career at Boomi. So I’ve been with Boomi for around six plus years now. And speaking about our team, we are a team of six individuals, four developers and two QEs. So we are responsible for the development of new features as well as the support of our connector SDK, as well as all of its peripheral services. The SDK is our development framework, or you can call it a collection of code libraries that our partners and our customers use to develop and implement their own custom connectors. Connector would be like the main integration component of the Boomi AtomSphere platform that allows all our users to seamlessly integrate their different enterprise applications.

And I want to speak more about my role here, that has significantly evolved over the past six years. I used to be an individual contributor implementing features and also solving complex customer use cases. And now to where I am today where I am an integral part of the discovery as well as the feature development, the design of these new features, most of these requirements come from our product or our support or our success teams, which is all based on customer needs. Following the discovery, we have grooming, brainstorming of acceptance criterias, testing strategies, and then the actual implementation of these features and their delivery.

Outside of that, I’ve also been leading the team with most of our Agile ceremonies, which I believe has helped us get through our commitments with quality and on time. The growth I’ve experienced here is not just technical, but also with my leadership and also strategic thinking. I’m very grateful for that from Boomi, so that’s a great thing that you will see here.

And speaking to the tools and technologies that we use here, it’s been continuous learning and adaptation. We’ve been constantly trying to modernize our tool set, so we work on both new and old technologies like Java, GWT, SQL, Groovy, REST API, Ansible, New Relic. There’s so many. Even our CD pipelines have moved from Bamboo to Jenkins, and now we are at Harness. And also DevOps roles with all our AWS stacks.

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ELEVATE 2024 Career Fair Kickoff – Employer Intro – AppFolio (Video + Transcript)

Watch the AppFolio intro from Susana Rivera (Manager, Quality Assurance Engineering), Holly Gardner (Director of Software Engineering), and Perla Vidal (Manager, Product Development Coordination) on why they enjoy working at AppFolio and how the interview process works.

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Susana Rivera ELEVATE quote we can get coaching mentorship and dedicated time that we all call fff future focused fridays

TRANSCRIPT OF ELEVATE EMPLOYER INTRO:

Susana Rivera: Hi everybody. My name is Susana. I’m a QA manager at AppFolio. I have been working here for almost five years. At AppFolio, we create property management software that help our customers to do their business. My role is to support the QAs and the platform teams. The platform teams are those that are working in all those services and apps that are used by all our customers and their customers, apps like email, SMS, or reporting.

When people ask me, “Why AppFolio?” I can say that it’s because of the focus on people and how the company invests in them and in their growth. I like that the team members are recognized and rewarded for delivering meaningful work. I like that we can get coaching, mentorship and dedicated time that we all call FFF or Future Focus Friday. Those Fridays are the days that we use for explore, experiment, or learn something new.

We have an individual budget that we can use for training and professional development. We get paid to learn and grow. How awesome is that? At AppFolio, we promote an inclusive and connected culture that generates high-performance, innovation and collaboration no matter where or who we are. We empower each other and lead by example. We take risk. We own our mistakes. We are one team, no matter if you are at the hub or at home.

One of the things that attracted me to AppFolio was the focus on people, our value of great people make a great company has been something that really resonates with me. Putting people first and their success is something you get to experience daily.

We love customer feedback. We love to listen to our customers and learn from them. By creating partnerships with our customers, we can create a better experience. When our customers win, we win.

Every day, we work on our company’s vision of wanting to power the future of the real estate industry where we build a platform that helps our customers to do their business. There’s so many things that I love about working at AppFolio that would take more than the time that we have, so for now, I will pass it to Holly.

Holly Gardner: Thanks, Susana. Hi. My name’s Holly. I’ve been with AppFolio for 2 1/2 years, and I’m the director of engineering for the maintenance domain. While AppFolio is focused on creating the platform where real estate comes to do business, my teams are focused on making sure property managers are able to solve their resident work orders in a timely manner.

Since AppFolio’s founding 17 years ago, we’ve been focused on creating innovation in real estate, first with SaaS, then MOPL, and now, AI. AppFolio has been investing in AI for the past five years, and we’re currently developing our most innovative generative AI product yet called Realm. And we’re hiring people to help us make that vision possible.

At AppFolio, we have a commitment to diversity, equity, and inclusion that begins at the hiring process and continues into our company practices. We aim to make AppFolio a place where you can bring yourself to your full potential.

We believe that diversity improves innovation, attracts great people and helps us listen to our diverse AppFolio customers. We do recognize this as an ongoing journey and it’s one we’re committed to every day. This includes monthly DEI events, which really started as a grassroots initiative by employees. We use these moments as opportunities to learn more about the lives and experiences of our fellow AppFolians and to identify ways that we can better support our colleagues.

We also have AppFolio Voices, our employee-led resource groups, including Be @AppFolio for Black AppFolians, Bridge of Cultures @AppFolio for the Asian American, Native Hawaiian and Pacific Islander community, Pride @AppFolio for those part of the LGBTQIA+ community, as well as our more informal affinity groups or channels where communities can connect around shared identities like our Working Parents channel or our Women in Tech channel. So if you’re interested in AppFolio’s vision and want to be part of our Women in Tech community, come talk to us at our booth. Now on to Perla.

Perla Vidal: Yes. Thank you Holly. And if you like what you heard from my coworkers here, from Susanna and Holly, you are in luck because we are hiring. My name is Perla Vidal and I’ve had the joy of working at AppFolio for almost eight years. I lead a team of coordinators who run engaging events like hack days and tech retreat and execute on programs that keep all of the roles and product development engaged.

Our team motto is to create a work environment where AppFolians are empowered, engaged, valued, and inspired to create innovative solutions for our customers and build meaningful connections. And just a greater call for my role. It’s something I love to do every day.

Now, I’d love to share with you all some of the roles that we’re hiring for and give you a preview of the interviewing experience for some of those roles. One of the roles we’re actively recruiting for is our senior data scientist in accounting. For this position, we’re looking for someone who has experience in product analytics, time series forecasting, and user behavior data. Any previous experience with accounting software or payments would be ideal.

The interview process will start with you meeting with the hiring manager to discuss your overall experience and knowledge. And should that go well, you’ll meet with one of our team members to do a technical interview that will cover your data science, data engineering, and analytical experience and knowledge. And from there, you’ll wrap up with three final interviews with team members you’d be working closely with within the role to go over skills and behavioral questions.

Additionally, we have two senior software engineering openings. One is with our student housing team, which I’m a little biased, but it’s such a great team, and they’re in this brand new area for AppFolio and student housing. And we’re looking with someone with extensive Ruby experience and ideally, is able to work from our Santa Barbara office, which is not a bad place to work from.

The other opening is in frontend-heavy position with our Realm-X team, which is our new AI offering. And it’s a very exciting and cutting edge place to work from.

For our interview process, our senior software engineers will undergo four separate one-hour technical interviews with behavioral questions. These interviews will be a deep dive into your previous projects, general engineering practices, computer science fundamentals, and a coding challenge. Equally important, we’re looking for communication and collaboration with these questions. We don’t expect you to have anything memorized and we encourage you to use the languages that you are comfortable using for the coding challenge. With that, we’ll invite you to join us at our booth at 12 PM Pacific.

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“From Inside Government: Bringing Data, Voices, & Focus to the Table”: Karin Underwood, Pooja Shaw, and Esther Sportello with U.S. Digital Service (Video + Transcript)

In this ELEVATE session, three product managers from the U.S. Digital Service discuss their experiences and insights in working in government. Karin Underwood, Esther Sportello, and Pooja Shaw highlight the importance of finding champions for projects, getting the right voices in the room, and using data to drive strategy. They also address questions about working remotely, transitioning from the private sector to government, and the scope for non-tech government employees to influence equity practices. 

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Pooja Shaw ELEVATE quote high profile high visibility high urgency projects improve services priority across federal government

Transcript of ELEVATE Session:

Pooja Shaw: Before we dive into our talk, I wanted to just give a high level overview of what USDS is and very much look forward to answering questions about USDS towards the end when we get to our Q&A. Any luck? Can you see my screen or no? Okay, I’m just going to keep on going then. U.S. Digital Service, as Sukrutha mentioned, is an organization within the federal government. Many of us, including all three of us on the screen here, come from private sector backgrounds before deciding to join government.

We’re a team of cross-functional experts that use design and technology to deliver better government services to the American public and have an array of backgrounds ranging from designers, engineers, product managers like the three of us, data scientists, bureaucracy hackers, and we are really focused on doing the greatest good for the greatest number of people in the greatest need.

In that role, we work with agencies across the government delivering services to the American public on issues ranging from veterans to healthcare system, to our justice system, to farmers, to immigrants. And as we go through our talk, each of us is going to voice over an experience with a particular project that we’ve had in three themes. And as soon as I stop talking, I will pull the slides up so that this will make more sense., but the three themes we’re going to go through are: Finding Your Champion, and Karen is going to speak about some work she did with the Department of Justice in that.

Getting the right voices in the room, and I’ll speak to some work I did with the Administration for Children and Families on childcare. And using data to drive strategy, and Esther will speak to some work she’s done with the CDC in that front.

Again, we hope to keep our remarks so that we have time for questions at the end and look forward to answering any questions you have about USDS or what it’s like working in government. With that, I’ll hand it over to Karin to speak a little bit about a key theme that applies in all sectors, but especially true in government about finding your champion for a project.

Karin Underwood: Great. Thank you Pooja. And hello everyone. Nice to meet you all. My name is Karin Underwood and I’m a product manager at the U.S. Digital Service and very excited to be just with this community of women today.

I wanted to share a quick story about work that we’ve been doing with the U.S. Department of Justice. Myself and a team of USDSers have been working on a project called the National Law Enforcement Accountability Database that was really launched earlier last year to track law enforcement federal misconduct. And in this project when we came in, we realized that one thing that was really critical was the need for some senior leadership and some senior buy-in.

We needed to find stakeholders, like in many projects that you might’ve worked on, that really were bought into doing the project, rolling it out, and creating momentum and urgency to drive it forward within an aggressive six-month timeline. And so what we learned there was that finding your stakeholder, finding your champion. In this case, we work directly with the office of the Deputy Attorney General at the Department of Justice that was willing to really spearhead this effort.

Finding those people is what will carry the work on for the long term, and it is essential. And so, as you think about rolling out projects, doing product work, find that champion and you’ll be set on a path for success. And with that, I will pass it to Esther to speak a little bit about getting the right voices in the room. Pooja. Back to Pooja.

Pooja Shaw: You gave me time to get the slides kind of right so you can at least see the slide now. It’s not perfectly framed, but… Like Karen said, finding a champion, a theme that we find true across most of the work at USDS. Another one that I have found especially true in all sectors, and I’m sure we all find as product managers, we’re always working to get the right voices in the room, but it’s incredibly important in government in particular. I’ll speak a little bit about a project I did with an agency that supports childcare subsidies.

If you’re a low income family and you need childcare, there’s a federal benefit available to subsidize the childcare cost. But like many government forms, the application to receive this is often fairly intimidating and not as user-friendly as it could be. We brought in a small team from USDS to think about how we could improve that experience and reduce the burden on families. And so we naively went in and we’re like, “Oh, we need to just fix the form.” We brought in some designers and a product manager to think about how we could do that. And then as we started digging in, we realized, oh, the reason that these forms are often so complicated is because they’re rooted in policy and regulations and statute and the form is an artifact of how people are interpreting that policy.

We realized very quickly we need to have policy experts in the room as well as we’re seeking to do that work. And then we got one step further and realized, oh, every state, this is a state delivered program. So every state actually implements this slightly differently. We need to talk to the state implementation experts to understand why they’re choosing to implement their application and processes in a certain way. And then we soon realized, you know what? A lot of what’s driving state decisions is their compliance programs. We need to bring our compliance friends in from the federal government, and… You get the general idea, which is, what we thought would start off as a fairly straightforward, we need to redesign the form and that takes technologist skillset to do so.

We very quickly realized, needs to have a lot of stakeholders around the table ranging from policy to implementation to legal to compliance, in addition to our core technologist skillset to have the impact that we wanted. And there’s actually a writeup about this work on the USDS blog for any of you that are interested. But we were able to turn out some guidance in a model application to help states figure out how to best adapt it to their situation. And a number of states have adopted this to reduce burden on families that are applying for childcare subsidy, which we’ve been very happy about. With that, I will turn it over to Esther to talk a little bit about our third theme here of using data to drive strategy.

Esther Sportello: Awesome. Thanks so much, Pooja. Now we have a champion. We have all the voices in the room, and so now it’s time to let the data talk. Data is the cornerstone of informed decision making, and whether that’s qualitative or quantitative data, it’s really figuring out how to use the data that you have available to you or you have access to collect, to help tell your story in addition to the narrative that you’re crafting. Specifically on the project I’m working on with the USDS team, partnering with the CDC, we’re working to modernize the National Disease Surveillance system, which is a tool that is used by public health departments across our local, state and territorial jurisdictions to manage disease investigations. When it’s working well, you probably don’t even know it’s existing, which is the beauty of the whole thing. And the magnitude of this project is huge.

When thinking about this project or a project similar to this magnitude of scale, there’s often two pitfalls that teams are challenged by. And the first is analysis paralysis. You see our friend on the left, they have the inability to make a decision because there’s such an overwhelming amount of data, which sounds great, but you can’t find the signal across the noise and it becomes paralyzing and you can’t move forward. It’s pitfall one.

Pitfall two is on the other side of the spectrum, intuition based strategy, which I affectionately refer to as IBS, similar but different than irritable bowel syndrome. Similar in that it feels good when you’re starting with that intuition. You’re like, “Yeah, my gut feels like this is the right strategy and answer.” And then you get a few weeks or months down the road and you’re like, “Wait, how do we get here? This doesn’t really make sense.” And it’s all messy and you’re questioning some decisions you might’ve made earlier. All similar.

To avoid these two pitfalls, there’s really three strategies that I like to use and that we’ve been using on this project with the CDC. The first is to aggregate and synthesize existing data. We wanted to understand the landscape of the data that already existed because there’s years of data available. And so in this specific case, it took the form of support tickets and empathy interviews that we then clustered into themes to make sense of it. And then when we cut that data, we looked at different volume by condition, by state population, by a bunch of different factors so that we could see really what was the indicator of which direction we should head. And we use that information to form a hypothesis.

The great thing about hypothesis is we don’t know if it’s right or wrong, but we have an assumption based on the information that we’ve gathered, is that leads us into the second step, which is to define a research plan. And so what we did with that hypothesis in hand is, developed a robust research plan to validate the assumptions we had, taking the ones that were most laden with risk or had the most unknowns first, and try to debunk those, validate or invalidate them first.

And this involved creating a half day virtual workshop with people across the country from all those various levels, from state to territorial jurisdictions, with the goal of really quantifying the magnitude of the pain that they felt in each of those themes that we had clustered together. And so what that really enabled us to do is to take that qualitative data, a layer on some quantitative data, and that leads us to step number three, which is to gain buy-in and enthusiasm.

What we finally were able to do with the data that we’ve collected is create a roadmap that was prioritized based on the opportunity that we had understood from those two prior steps. And when challenges arose, which they always do, people are passionate about the problem they are interested in solving.

We were able to use this data, we were able to lean on this data to tell the story for us of why we believe that this problem should be solved now because it would be serving the greatest amount of people at this point in time. And so the journey to modernize our disease surveillance system has been challenging.

That’s because every decision we make carries an enormous amount of weight. And our commitment to using the data to guide the decision making has really been instrumental to keeping momentum and excitement and focus, honestly focus, as we navigate this complex set of priorities to gain clarity and purpose for the strategy to take us into the future.

To recap, the three things we did was aggregate and synthesize the data. We defined a research plan and then we gained enthusiasm by letting the data tell the story for us. With that, we hope that these few examples have illustrated how finding a champion, bringing the right voices to the table and using data to craft your strategy within government can set you up for success just like it does in the private sector. There’s really no difference in how you do that internal and external to the government. And so with that, I will turn it back to Karin for some closing remarks. And I think we’re going to open the floor for some Q&A.

Karin Underwood: Absolutely. I wanted to mention a few things that are here on this slide. We have some sessions around product management in public health on March 8th, mentor hour, and also a career fair kickoff introduction to the U.S. Digital Service, as well as a booth networking hour with the U.S. Digital Service, the U.S. Digital Corps, which is a younger earlier career program, and also the office of the CIO at the White House. So some very exciting opportunities.

I just want to say thank you so much for joining today. We love being part of this community. And if you haven’t looked at the U.S. Digital Service as a place to apply your tech skills and really bring your impact to all Americans, please look us up and consider what we would call a tour of duty. And with that, I want to open it up for Q&A. I see that a few questions have come in from the chat and I will moderate a little bit.

The first question I’ll take is just, I’ll go top to bottom. Reagan, I’ve always been interested in government work. I’m a passionate worker, but I worry I don’t have patience. How do you handle the slow moving nature of government and policy? And I know Pooja wears a lot of hats across the government, so I will turn this question to her.

Pooja Shaw: As we said, we all came from private sector backgrounds. I spent somewhere between 10 and 12 years in the private sector before joining USDS and I have done more work at a faster pace at USDS than I had at any point prior to joining the federal government. I think it’s definitely true. There’s definitely a lot of red tape, there are definitely a lot of hurdles to move through, but I think this idea that government is always slow moving is definitely not the case. Especially, roles vary, but for the type of work that the three of us have done at USDS, they’re often high profile, high visibility, high urgency projects to improve services that are our priority across the federal government.

I think with anything in the private sector, there are some roles that fit a certain stereotype, and within the government there are certain roles that fit a certain stereotype, but I wouldn’t necessarily assume that that will be the experience if you join government.

Esther Sportello: Plus one. Something I might add is, it’s just like any other product or I view it as any other product role where you’re setting goals and milestones. And really, I think, that adjustment period when you’re joining a new team is figuring out who are the key decision makers and what are going to be the biggest drags or what’s causing your velocity or speed to be slow and figure out how to accelerate them just like you would do on any other team.

Some strategies that you would use external to government are the same here with setting milestones and then being realistic about what can be delivered. That reduces the frustration because you’re setting realistic expectations for yourself, the project, and all your stakeholders who you’re working with.

Karin Underwood: Thank you so much. And I would just triple plus that. I think there’s times that things move fast and times that things move slow, but especially when you have important projects to work on, there can be some very fast movements.

Okay, next question. Maybe we can just touch briefly, are you all remote workers? Esther, I know you’re in LA. Could you talk about what it’s like to work remotely for USDS?

Esther Sportello: Yeah, absolutely. I was a part of a pilot program for remote work within the government. I’m based in Los Angeles. I am fully remote and some of my project teams do require me to travel. The CDC is based in Atlanta, and I make periodic trips there to be onsite with those individuals. That is my personal experience for my time here at the USDS.

Karin Underwood: Great. Okay. Next question. How does someone get into the tech side of government? I’ve been curious about it, but I’ve heard it’s hard to get into, like many government jobs are, so what are some advice about, any advice that this team has about how to branch into that space? And Esther, since you just responded, I’ll tee it to you to continue.

Esther Sportello: I think within the government, there is a tremendous amount of effort and work to bring technology to the forefront and hire tech talent or individuals who have that tech skillset into the mix in the fold.

USDS is one great avenue, right? We are like an internal consultancy within the executive office of the President. There are also the program at 18F, which is another organization within GSA. And Karin, I believe you were part of another program as well.

There are multiple avenues for technology to enter. Or if you would like to enter the tech side of government, there are multiple avenues to do so. [crosstalk] If you have anything to add to that.

Pooja Shaw: I was going to add two things, which is that a lot of agencies are also, we obviously sit within EOP, but a lot of agencies are also increasingly building up their tech capacity. And so I’m sure we can follow up, I don’t have the links handy, but I’m sure we can dig up how to easily find those across agencies because we’re definitely seeing that as well. And it is beneficial to all to have that capacity both living within organizations like USDS as well as within the agency. So just would continue to keep agency work in mind as well.

Esther Sportello: Oh my goodness. How could I have forgotten that? Shameless plug for the CDC. They are hiring. All skillsets. Please apply.

Karin Underwood: Yeah, I will shameless plug a project I’m working on at HRSA, which is hiring a digital services lead for the first time for their team. Yes, there are opportunities to look at there. Great. Okay, next question.

And I will keep an eye on the time. In terms of, let’s see… I want to shift my… In the PM process, how do you implement product discovery to get insights more quickly and make sure that you’re not in insights sequentially and not causing any delays. And I know that you’ve been doing a lot of product work, Esther, so I’ll hear what does this look like at USDS compared to maybe other places you’ve worked?

Esther Sportello: I think what I’m hearing the question ask is how do we get user, or maybe I’ll take it as, how do we get user feedback? And so, that I think is one thing that looks pretty different within the government than outside the government is how we engage with individuals a part of user research. We absolutely want to be human centered and do lead with a human centered practice, but there are some other requirements that we have to be compliant with, such as PR&A, making sure that we’re engaging users in an equitable way, in a way that isn’t creating burden for the American citizen as a part of the process.

It’s the approval process before you start your engagement that maybe a little, will look really different than in the private sector, but when it comes to doing usability interviews or empathy interviews or collecting data on usage, if it’s an application or a web form, all of that is really similar. The forms and web applications are tooled in similar ways to collect data so you can find insights just how you would normally do in the private sector. I don’t know, Karin, if you have anything different to add to that.

Karin Underwood: No, thank you for doing that. And I forgot to mention I was a presidential innovation fellow, so that’s another thing to look at, in terms of how to get tech into government. Thank you for teeing me up for that earlier.

No, I think it’s similar. It’s about building trust with the agencies that we’re working with to get the permission and making sure that we’re setting up these things in the right way. But very much, USDS runs discovery sprints. I was on a discovery sprint with Pooja last year and that is how we do some of our product discovery similar to the private sector.

One more question on this transition. What are some of the challenges you faced and similarities you experienced when transitioning from the private sector to government? And Pooja, I know you mentioned the wealth of your experience in the private sector and then entering into a government role. I will kick that to you.

Pooja Shaw: In general a lot is made of the difference between the private sector and government. My experience has been that if you came from a private sector startup where your experience has primarily been in working with a very small team of a handful of people, then moving into the bureaucracy and bigger nature of government will feel like a big adjustment.

However, for people that have joined USDS from places like Amazon and Google and other large bureaucracies, what you hear from them is, it doesn’t feel… Like a bureaucracy is a bureaucracy. It is a large organization, it has a lot of layers, you have to understand. If you do all the three things that we just talked about in our talk, but it’s not… A lot is similar between the public and the private sector.

Karin Underwood: Thanks Pooja. And I agree. I was talking to someone, a friend at J&J, the other day, and just talking about different… What political battles do you win and where do you have to not move your ideas forward? And it felt very similar. I agree with that difference. Great. And we have about five minutes left, so I’ll take one more question.

Is there a scope for non-tech government employees to influence how the government does equity and equity practices inside of the government? And Esther, I don’t know, if this is something you feel comfortable with, but do you want to get us started?

Esther Sportello: I can kick us off. Regardless of what your skillset is, I feel like there’s a place for you in the government, it’s just a matter of where and what that role is and what that looks like. There are just, like a private sector company, there are HR teams or there are operations teams. There are every kind of function that you need to run any sort of organization, exists here also. And probably 10 of them because you have it at the federal level and then you have it at each agency level as well.

I know I can speak specifically within USDS, we have a whole subcommittee dedicated to DEIB or diversity, inclusion, and equity and belonging. So there are folks fully dedicated to making sure that we’re focused on that as a team and culture and making sure that’s incorporated into our work. Those are the ones that I’m specifically familiar with. Pooja, are there others, other teams that you’ve worked with?

Pooja Shaw: I was just going to add one just because of the sheer scope and nature of the work that the government does, touching so many critical services that often you don’t even realize, you’re very uniquely positioned to use a equity focused lens in any room. It doesn’t have to be a technology room.

A very specific example that jumps to mind is, I was working with an agency on a project where we were launching a service that was going to be used by millions of people and we were prepared to launch it and usability tested it in English, but we hadn’t necessarily done the same thing for Spanish.

And someone, who was not on the technology team, was in the room and they were like, “Hey, you really should do all those same things in Spanish.” And it was like, “Wow, that is a hundred percent correct and that was an oversight and we should do that.” And so you don’t have to be a technologist or you can really be in any role and have that opportunity to raise those kinds of points.

Karin Underwood: Great. And I will just wrap by saying that one benefit of government is that you are thinking about how to not just deliver for some small segment of the population, but to really deliver for all Americans.

When we think about team USG, I feel like we think about how do we both use that same idea of who are we targeting, but also think about that equity lens. And when I was at the Office of Science and Technology Policy and I said the word equity pretty much every day in how we prioritized our work, how we thought about impact and how we really tried to do values driven work across the government and across federal agencies.

There’s lots of opportunity outside, but also lots of opportunity inside to really make sure that we’re here, not just to build good products, but really to think about those who could use them the most and prioritize that work. And it looks like we are at time. I see our minder back in the room.

With that, I just want to say thank you so much. Please visit some of our booths. It’s been an honor to speak with you all today. Take a look at the U.S. Digital Service and Girl Geek, thank you for having us. Thank you for letting us join today. It’s been an honor.

Sukrutha Bhadouria: Thank you for joining. Thank you so much. All right. Have a good rest of your day. Bye.

Karin Underwood: Yeah, take care everyone.

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ELEVATE 2024 Career Fair Kickoff – Employer Intro – Opendoor (Video + Transcript)


Watch the Opendoor intro
 from Head of Product Design Evie Alexander, Senior Engineering Manager Griselle Ong, and Area Construction Manager Cynthia Herriott – and IWD2024 keynote from CTO Raji Subramanian with VP Merav Bloch!

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TRANSCRIPT OF ELEVATE EMPLOYER INTRO:

Evie Alexander: Hi everyone, so great to be here today. Very excited to be at a Girl Geek conference and talk with all of you.

My name is Evie, I’m the head of design for all of Opendoor, and I’m also the leader of our consumer products organization. And so what exactly does that mean? That’s a lot. I like to break it down into two teams at Opendoor, kind of two big internal teams in two categories.

One is consumer, and the consumer org is a team that makes all of the products that our customers use, and our goal with this part of the organization is to offer a simple and certain experience for our sellers and buyers to be able to explore their options and transact, as well as be able to really grow our business through solving customer problems first and foremost and so really customer minded and research oriented.

Our teams within consumer do a lot of zero to one research and product work to help us get there to make sure that we’re solving those problems and growing the business.

The second bucket I think of is operations. And obviously with that simple and certain experience I just talked about for customers, we have actually a lot of complexities of real estate that don’t go away.

We want to offer a simple experience for customers, but then on our end, we have to do a lot of work, there’s a lot of internal tools and complicated workflows that we work through.

Our engineering, product and design teams are focused on creating ops tools to help to streamline the process and make sure that we have the right things in place to support the end customer experience. This requires a lot of really deep thinking and complex workflows.

As far as why it’s a great time to be at Opendoor, one of my favorite things is that no matter where you are at Opendoor, no matter what function you’re in or what team you’re on, if there’s always room to have impact. We have really small teams who are focused on big problems, and the real estate industry is just so ripe for change, and so there’s no shortage of ways to grow and be able to see results with your work.

What we look for and value in candidates, we’re always on the lookout for people who love to solve complex problems and are excited to talk with customers and really get in the weeds, get in the details, and find ways that we can build the most impactful solutions. Please talk with our recruiting team and we’ll share some of the roles that we have open. Now, I’m going to go ahead and hand it off to Griselle.

Griselle Astrid Ong: Thanks, Evie. Hi everyone. I’m really excited to be here as well. I’m Griselle, I’m an engineering manager here at Opendoor, working with multiple teams across our consumer organization.

Our consumer organization, as Evie touched on earlier, we are building products and experiences that help people buy and sell homes with a peace of mind. And right now we are hyper-focused on meeting customers where they are, meaning we’re building personalized experiences and unique products that help people sell their homes no matter when, where, or how they want to sell.

This is a very tough product and design problem, but even from a technology standpoint, this really requires a very disciplined and highly maintainable architecture so we can handle all that complexity.

We’re building products today using the domain-driven design principles, flexible UI design system, and a lot of other technologies to help ensure that our products will scale going forward. The products we’re building today, I’m really excited about them, they’re going to be a real estate industry game changer, and I’m excited about all the progress we’ve made so far.

I’m also really excited about our use of artificial intelligence, not just within the consumer organization, but really all across the company. For Opendoor, AI is not just a gimmick, it really is a game changer for us in creating value for our customers, whether it’s in improving customer engagement, customer communication, or just improving our operations as a whole.

In terms of the engineering culture here, I’m really, really proud to be a part of this org. I work with really smart people day in and day out. I learn from them whether they’ve been an engineer for two years or 12 years, and at the same time, everyone’s super collaborative, everyone’s really humble, willing to jump in and help everyone work with our design, product and operations counterparts to solve problems for our customers.

I’m also super excited that we are expanding our team in India. I know India is a huge tech hub, there’s a lot of talent there, and we already have a lot of colleagues based in India who are helping shape the future of technology here at Opendoor.

I’m really excited to meet more folks in India and have them join our team. In terms of what we look for in our teammates, for me there are two important things.

ELEVATE March Employer Introductions Opendoor Evie Alexander Griselle Ong Cynthia Herriott

One is being very customer-centric. Everything that we build here, whether it’s a scalable backend, a new pricing model, or really nice UI, this is all ultimately for the customer. So having the customer in mind is super important.

And then the other thing is just having a great sense of ownership. Here at Opendoor, there’s a lot of problems to solve and we really expect everyone to be proactive in finding those problems, finding out the proper solutions and working with everyone as a team. Really excited for all of you to learn more about Opendoor, definitely check us out during the recruiting sessions and I’ll hand it off to Cynthia.

Cynthia Herriott: Hi everyone, I’m Cynthia Herriott. I am an area manager here in Atlanta, Georgia. My team is a mashup of construction, project management, troubleshooters and magicians. We are possibly the only in-person individuals that will meet with a seller or a buyer.

We are a customer service driven team and we’re passionate about the seamless i-buying experience. Our company and culture, it’s the best. We build openness, we love the color blue. What could be better?

We are a team that has the pleasure of experiencing the retool and tooling of our software that happens on a perpetual basis.

Our customers create a scheduled assessment with us and then our HPM team, home project managers, go out and walk the seller through their home, we take photos, a final offer is created. And once we acquire the home, that same project manager goes into the home and manages the renovation. We also assist on the buyer side by managing the home throughout the resale.

We are looking for curious spirits that are change-driven, that is the best way that I could describe one of my teammates. Our initiative constantly evolves based on our market, and our software does the same.

An ideal team player enjoys a challenge. Thank you for joining. Please make sure to stop by our recruiting booth and learn more about our roles and speak with some of our team members. Thank you all so much.

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“Leading With Vulnerability: A Practical Guide”: Christina Chan with Wealthsimple (Video + Transcript)

In her ELEVATE  session, Christina Chan (Wealthsimple Staff Engineer) discusses the importance of vulnerability and psychological safety in the workplace. She explains that creating a psychologically safe space is crucial for teams to feel comfortable asking for help, sharing ideas, and expressing their opinions.

Vulnerability is not a sign of weakness, but rather a measure of courage. She shares strategies for leading with vulnerability, including admitting what you don’t know, sharing when you’re struggling, developing self-awareness, and finding a trusted friend to practice vulnerability with. Practicing vulnerability, leaders give others permission to be vulnerable, ultimately creating a psychologically safer space for teams.

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Christina Chan ELEVATE vulnerable asking questions asking for help saying no

Transcript of ELEVATE Session:

Christina Chan: Hi, everyone. Thank you for the warm introduction. It’s very exciting to be here and talking to you all. I guess I’ll just dive right into this. As leaders in engineering, we all share some common goals. We want to focus on high-impact work and build the trust and influence to actually get it done. We want people to feel comfortable coming to us with their problems and their ideas, asking questions, and sharing their honest opinions with us. And ultimately, we want our teams to be happy and insert your OKR here.

That all sounds well and good, but realistically, so many things get in the way and make it harder for us to accomplish these goals. Maybe you’ve noticed that your team doesn’t always ask for help or that it takes a long time for concerns to be raised if they’re even brought up at all. Or maybe you’ve been told that other developers find you intimidating and that they don’t feel like they can disagree with you. Or maybe you’ve noticed that there’s a lot of communication happening in back channels, and it doesn’t seem like people are openly sharing their ideas and their feedback. What all of these things point to is a lack of trust and psychological safety.

We can’t accomplish our goals without creating a psychologically safe space for our teams. Extensive research has shown how psychological safety, team members feeling safe enough to take risks and be vulnerable in front of one another, is the most important dynamic that sets high-performing teams apart. Maybe you’re looking at me, and listening and it’s like, “Cool. Hi, I’m just one person. How can I actually do anything about this?” And I get it. It’s really easy to brush off these problems and dismiss them as organizational or cultural issues that are too hard to fix by ourselves. But as leaders, depending on your position, and as role models and mentors, we have the power and the privilege to create the sort of culture that we want.

How do we do that? How do we create an environment where our teams feel safe? And as you’ve probably guessed, we need to lead by example and lead with vulnerability. If your initial reaction to hearing that is, “Oh, wow, absolutely not,” you’re not alone. Vulnerability in the workplace can make you feel uncomfortable like you’re letting your guard down. And believe me, I’ve been there. I believed that I always needed to be professional, that I needed to maintain my distance, and always project a confident and composed image, otherwise, no one would take me seriously. I was afraid to show any vulnerabilities or any weaknesses, perceived weaknesses.

Whenever I did start to feel vulnerable, I would also feel this immense shame like I was letting my image slip and that people would find out about the real me, and they would stop taking me seriously or valuing my technical opinions and perspectives. This fear and shame crept up whenever I started something new, needed to ask a question, was the only person that looked like me when I was in a room, whenever I made a mistake or struggled to balance my work and personal life. I didn’t see other people talking openly about this kind of stuff. So I believed that if I did it myself, I would be seen as weak and I didn’t deserve to be here.

For me, this looked like forcing myself to give 110% at work every single day, no matter what was going on in my personal life, never making a mistake, and if I did, I would beat myself up about it. And also spending so much time trying to figure out things on my own instead of asking for help when I needed it. In short, I was avoiding feeling vulnerable at any cost. But what actually ended up happening was I was limiting the connections and the trust that I could build with my team. And with the effort required to hide from these feelings and hide my vulnerabilities, I was also running myself straight towards burnout. So I realized something needed to change.

And it was around this time that I came across Dr. Brené Brown and her amazing TED talk about the power of vulnerability. If you haven’t watched it or read her books, I highly recommend them. I love her. I’m obsessed. The rest of this talk will basically be a love letter to Brené Brown. What she had to say fundamentally changed the way that I think about vulnerability. Brené Brown has spent over two decades studying courage, vulnerability, shame, and empathy. She’s brought to light the profound impact of vulnerability on our lives, especially in leadership.

She famously has said things like, “Vulnerability is not winning or losing. It’s having the courage to show up and be seen when we have no control over the outcome.” She defines vulnerability as, “Uncertainty, risk, and emotional exposure,” which I thought, “Great, that aligns perfectly with my views.” She also says that, “Vulnerability is the birthplace of love, belonging, joy, courage, empathy, and creativity, and that it’s the root of building authentic and meaningful connections.” I thought, “Hmm, that doesn’t quite fit.” But upon a lot of reflection and honestly reading her book, Dare to Lead and Daring Greatly, it became clear that vulnerability is about the courage to show up and to let ourselves be seen, to risk failure, and to still be resilient throughout it.

What does that mean for leading with vulnerability? This means embracing our imperfections, acknowledging our mistakes, being open about our challenges. It means having the courage to say, “I don’t know,” or, “I need help.” It’s about creating a culture where people feel safe to take risks, make mistakes, and learn from them. When we lead with vulnerability, we create an environment where people feel valued, heard, and empowered, which eventually leads to a culture of innovation, creativity, and resilience. And yeah, I see in the chat, it’s hard. So now, just because we know that being vulnerable is good for us and good for our teams, it doesn’t mean that it’s easy. And that feeling of discomfort with being vulnerable just goes away.

It takes a lot of effort and practice to sit with that discomfort and work through it. Something that has personally helped me is to reframe my anxiety and nerves as excitement and an indication that whatever I’m nervous about is an opportunity for growth. For example, say you’re speaking in front of an audience, virtual or live, that could be pretty nerve-wracking, but the body sensations of anxiety and nervousness align pretty closely with how it feels to be excited about something. Here I am, being vulnerable and very excited to be speaking with all of you.

Another thing that can make vulnerability seem scary is boundaries, and there being a misconception that vulnerability means we disclose everything, divulge every aspect of our personal lives, and kind of lay it all out on the table. But that’s not true. Vulnerability without boundaries is simply not vulnerability. Boundaries are the limits we set for ourselves and others, and they’re about understanding what’s okay and not okay for us. They’re about respecting our own needs and the needs of others.

Let’s use a theoretical example. Say you are a senior leader at your company, and someone on your team is coming to you expressing concerns about the stability of the tech industry. Imagine you reply to them, “Let me be vulnerable. I’m freaking out. I’ve never experienced a downturn, and I’m scared we’re all going to get laid off.” While those are valid feelings, saying it like that is oversharing. It’s not only unfair, it’s likely going to scare that person that came to talk to you. If you do genuinely feel that way, you should absolutely share it with someone. But in this case of being a leader, you probably don’t want to share that level of detail with people who are looking to you as a source of stability and guidance.

Instead, you can validate their concerns, tell them that you feel a similar way, but set the boundary of it’s not appropriate to overshare and dump your concerns on this person who came to you for help and support. But you can say, “I’ve never been through something like this, and I feel a similar way to you. If you are feeling overwhelmed, please come talk to me one-on-one, and we can go through this more together.”

Vulnerability is not about oversharing or dumping your feelings on someone. We need to think about why we’re sharing and with whom. Is the sharing going to move your work connection or relationship forward, or is it just going to make you feel better in the short term? Hopefully, by this point, I’ve convinced you, and you’re ready to go forth and practice vulnerability. As promised, I’ll share some strategies and tips to get you started. So I tried to come up with a nice acronym, but the best I have for you is ASDF.

Admit what you don’t know. If you pretend like you know everything, you’re closing the door to curiosity and continuous learning and signaling to your team that perfection is expected. Being vulnerable means we ask questions when we don’t know something, we ask for help when we need it, and we say no when something doesn’t fit with our time, energy, or values. And we don’t blame people when mistakes are made. An example of this is, say, your team uses an acronym all the time. You don’t know what it means, but you’ve used it in conversation several times. You can go on continuing not to know what it is. My acronym is ASDF. Yes. Using acronyms as my example for something is probably not the best, but thank you for asking.

The worst thing can happen is they just tell you what it is, or maybe they don’t actually know what the acronym stands for either, and then you all learn something together. Share. Share when you’re struggling. It’s okay to talk to your team about things you’re struggling with, whether it’s a specific project, a personal issue, or something else. It’s important to be honest about what you’re going through. And you can do this while respecting your boundaries and not disclosing every detail. You don’t need to go into the nitty-gritty details with everyone, but if you have a trusted team member, you can share more with them.

For example, if you have something going on in your personal life that’s making it really hard for you to focus, instead of suffering in silence and having it negatively impact your work, you can have the courage to be vulnerable and talk to your team and say something like, “Hey, I have something going on in my life, and I’m struggling with, and I wanted you to know. These are some ways that I can… that I need help from you, but I may also need to take some time off.” And then to your manager or whoever is a trusted colleague or a mentor, you can give more details if you’re comfortable. D. Develop an awareness of how vulnerability feels. So start by understanding yourself and your emotions and your reactions.

Self-awareness is the first step towards vulnerability because you can’t be open about your feelings if you don’t understand them yourselves. This one feels the most like a therapy exercise, but check in with yourself and allow yourself to really feel your feelings and what comes up when you’re being vulnerable. Finally, F. Find a friend to practice with. Being vulnerable is intimidating, and the best advice I can give to you is to practice with someone you already trust. This could be your manager, a mentor, or a trusted friend. Being the first to be vulnerable can feel like taking a leap of faith. But the more you practice, the more comfortable you will get with it.

Start with small disclosures to build a foundation of trust and gradually share more and more as your comfort increases. I’d like to leave you with another quote by Brené Brown. “Trust is earned, not through heroic deeds or even highly visible actions, but through paying attention, listening, and gestures of genuine care and connection.” Remember, vulnerability is not a sign of weakness but a measure of courage. It’s about showing up and being seen in all our authenticity.

By practicing vulnerability at work, you give others the permission to open up and be vulnerable to ultimately creating a psychologically safer space for our teams.

If we want to foster healthy debate for people to share their ideas, seek feedback, and ask for help, we need to lead by example and lead with vulnerability. Thank you. I think that I will stop sharing my screen now, or I’ll leave this up. And we have about five minutes left, I think. I could have some time to answer questions. And there is a question in the chat. Well, not in the chat, in the Q&A box. If you have any questions, you can please type them in there. What was the name? I think there’s one on screen that I maybe shared with everybody. What was the name of that TED talk person that I mentioned? It’s Brené Brown. I’ll share the specific TED talk in the chat, I think.

How do I do this? Okay. There’s a question from Cynthia in the Q&A, I think. Yeah. “I agree. Showing vulnerability is being authentic. Thank you for a great talk. Have you dealt with a coworker that saw you as weak and tried to take advantage of it when you’re showing vulnerability? How do you think one should handle it?” That’s a good question. I think I’ve been fortunate enough to work with people that haven’t done this. Although I think early on in my career before I had the title of staff developer, it was anytime I shared a concern, I was always a lot more anxious about it being perceived poorly. But I think the practice is you don’t have to be vulnerable with absolutely everyone.

You can work and build up slowly like you find a trusted mentor or a sponsor that you can work with and share these things and concerns and grow from there. And then if you have a coworker that sees you as weak and tells you that you suck and is putting you down, it’s kind of on them, and it’s their issue and trying not to take it personally. And I guess just giving them the feedback or giving their manager the feedback honestly, that they were not cool and basically said something inappropriate to you. And then, “Thanks for the great talk. Will you please share the full acronym again?” Yes. The acronym is ASDF. Admit, develop… or admit, share, develop, and find a friend. 

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“Women Leading The Way In Research & Development To Empower Innovation”: Patricia Moore, Donna Matthews, Swagata Ashwani, Raji Venkatesan with Boomi (Video + Transcript)

In this ELEVATE session, Boomi team members Patricia Moore (Solutions Strategist, Boomi Innovation Group), along with her colleagues Swagata Ashwani (Principal Data Scientist), Raji Venkatesan (Senior Engineering Manager), and Donna Matthews (Global SAP Ecosystem Manager), discuss their roles and experiences at Boomi, a company that empowers businesses with intelligent integration and automation.

Panelists talk about their non-traditional paths into tech and their accomplishments at Boomi, and discuss their future aspirations and the future of the tech industry, particularly for women. They emphasize the importance of diversity, equity, and inclusion in the tech industry and the need for women to be involved in decision-making and leadership positions. Panelists also mention the growing role of AI and the need for ethical considerations and input from non-tech individuals. 

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Patricia Moore ELEVATE quote no matter your career path its always like drinking from the firehose

Transcript of ELEVATE Session:

Patricia Moore: Good morning, good afternoon, good evening depending on what part of the world you’re joining us from. I’m so glad that you’re here for our session. It’s titled Women Leading the Way in Research and Development to Empower Innovation. So the four of us are really excited to talk to you about the traditional and non-traditional ways that we have come into our current roles at Boomi.

For those of you who are not familiar with Boomi, you should know that it is an organization that empowers businesses with intelligent integration and automation. So we have over 20,000 global customers. We have a worldwide network of over 800 partners and organizations turn to us and our award-winning platform so they can connect their applications, data and people to accelerate digital transformation in those organizations.

I’m a solution strategist for the Boomi Innovation Group based out of Richmond, Virginia. We also have Donna Matthews with us. She is our global SAP Ecosystem Manager. Raji Venkatesan is our senior engineering manager and Swagata Ashwani, who is a principal data scientist with us here at Boomi. We’re just going to dive right in. I’m going to ask the first question to Donna. Tell us how you got your start in tech.

Donna Matthews: Wow. Okay. I’ll try to keep it brief because it is very non-traditional. Probably you are the only one, Patricia, who has a more non-traditional path than I do. But I started many years ago in emergency services.

I was a 911 center communications manager, an EMT, an emergency medical dispatcher. And I knew nothing about tech. I couldn’t spell SQL, I didn’t know anything, and I was nominated as the newest supervisor in to be the admin for our brand new computer-aided dispatch system, which was just being implemented. But after two and a half, nearly three years of being in the server room for every single update, every change, and using the system day in and day out to do your job, I got to know it pretty well. And I was very lucky to be headhunted by the software company that built the computer-aided dispatch system.

Patricia Moore: Awesome. Swagata, you want to tell us how you came into your role in tech?

Swagata Ashwani: Yeah, absolutely. Hi, everyone. So grateful to be here with my amazing and talented colleagues. My journey was traditional at the beginning. I did the checklist items that typically an immigrant from India does. I went to undergrad under engineering and computer science, and then I decided I maybe want to pivot and do something a little bit unconventional.

My degree was a mix of engineering and design, and my vision was that I’m going to get into a tech leadership position after I graduate. But during my master’s degree at Carnegie Mellon, and if anyone in the audience is from Carnegie Mellon, they know that machine learning is like the buzzword. Anywhere you go in the campus, everybody talks about machine learning. And back in 2017, it was still like a buzzword even outside of Carnegie Mellon. I was very intrigued by what this is.

And by a fluke, I was forced by a friend of mine to take a class and it was called Introduction to Machine Learning, which absolutely wasn’t an introduction. It was way deep into all these… It was a PhD level course. But while pursuing that course, I was so intrigued and so amazed by technology and especially machine learning that I was like, “Okay, this is what I am supposed to do.” And it was a class I actually audited. It was not even part of my credit, but I then decided that this is what I wanted to do.

Luckily somebody after I graduated trusted me to offer a associate data scientist position at a pharmaceutical company. And that’s when my journey started in 2018. And since then I’ve never looked back and I’m glad to be part of Boomi as a principal data scientist now.

Patricia Moore: Awesome. And we are so lucky to have you. Raji, tell us how you got into tech.

Raji Venkatesan: Sure, Patricia. Taking off on what Swagata said, mine is a very similar story, but a few decades earlier. I grew up in India and my father was a scientist and there was nothing else I would do but study a STEM field. I started off, I studied math and I came to the US. I went to grad school for math. Drexel University where I went to also at that time, math and computer science were part of the same department.

I began taking some computer science courses and then decided to stay a year longer and get a master’s in both math and computer science. When I graduated, I had a five-month-old baby. The world was in the throes of Y2K panic, there was a lot of hiring going on. I chose to select a company that built enterprise software for higher ed universities. And at that time, the only reason I chose it was because they offered flexibility. And that was super important for me with an infant at home.

My first manager, although I started as a programmer analyst, my first manager saw something in me and she made me a tech lead within two to three months, of a very important project. I got a lot of mentorship from her on being a lead, amplifying my voice, forming allies. And I stayed on at the company for two decades and it was a very fluid role where I was a developer in some projects.

I was a tech lead sometimes and I was leading entire initiatives sometimes. I was able to build my technical depth, get some good instincts for development processes, and it wasn’t unknown when the senior VP of engineering would call me in and say, “Hey, this product was sold on the basis of a brochure. We need you to go in and we are lagging in development. We need you to go and do your magic and get it out.” But nobody could really articulate what that magic was.

And that happens to so many of us that play the glue role, that there’s so much going on, but nobody can really say what it is. And then I was able to formalize, bring all of those skills, formalize it in my role as senior engineering manager of API management at Boomi.

Patricia Moore: Wow.

Raji Venkatesan: That’s the whole arc. Yeah.

Patricia Moore: Amazing. My journey to Boomi, much like Donna was not a traditional path. I studied music business for my undergraduate degree. I worked in live music and concerts for the first five years of my career. And while I was doing that, I ran a nonprofit in New York City that worked with New York City public schools and teaching kids business skills so they could turn their art projects into fundraisers to fill the funding gap for arts education.

..Started learning about entrepreneurship and how to grow a business. I ended up working in a nonprofit here in Richmond after business school. When I stopped working in New York, I spent some time abroad in Malaysia. That’s where my mom is from. But ended up going to business school in Austin, Texas. Wasn’t really sure what I wanted to do with my MBA and at that point that sounds like where I might have pivoted into tech, but it wasn’t.

I went into nonprofit and was the director of a leadership development program and started another business. I had a small business doing tea party catering, which was a different part of my life working in food and beverage. But all of those entrepreneurial experiences led me to teach a class in product management and product innovation at Virginia Commonwealth University. That adjunct professor position in product innovation is ultimately what led me to Boomi. This is my first job in tech, so I have almost 15 years of work experience in other fields.

I’ve been at Boomi now for three years and every day is like drinking from the fire hose. The four of us were talking about this in preparation for this panel today. Whether you start in tech from the beginning or you find your way into tech through non-traditional means, like Donna and myself, no matter your path, it is always like drinking from the fire hose. We’re all sort of in that together. But we do want to talk a little bit about some of our major accomplishments. We all do quite different things at Boomi, so I’m going to toss it back to Raji. Tell us about one of your greatest accomplishments while you’ve been at Boomi.

Raji Venkatesan: I’m an engineering manager and I’m a team lead. I lead an awesome group of engineers, and the engineering team has added significant features to the API DNA of Boomi’s integration platform.

My team has added significant enhancements to monitoring within API management, and I also had the opportunity to lead a team in their final leg of delivering a brand new product for message queuing and streaming the Event Streams product and to add event-driven architecture, provide event-driven architecture for our users. And that brought in different set of skills that I had to exercise as a manager compared to an established product. As I said, a team enabler and an amazing group of engineers at Boomi and getting to exercise all my former skills.

Patricia Moore: Awesome. Yeah, we don’t launch new products often, but Event Streams when it launched just last year has gotten a lot of attention, so that’s super exciting. Swagata, what have you been working on?

Swagata Ashwani: Yeah. I think every day at Boomi, like you said, whether you’re in tech or non-tech or whatever background you’re coming from, but if you’re working in tech, every day is a new learning and that’s been the journey for me, especially with Boomi AI.

We’ve been launching so many features and working on so many things, but I think if I could think of one particular achievement that I’m definitely most proud of is our patent on AI-assisted integration process generation, which we build a feature long back and I was lucky enough to work in a team where we are encouraged to file for patents and do more inventions for the company and outside of it as well.

It not only got approved, it was approved at the beginning without any feedback or any changes required, which is not very common in the software industry. That’s been one of the most proud accomplishment with Boomi.

Patricia Moore: And as it should be. It should be mentioned that Swagata and I actually both sit on the patent committee now. That is new as of just a few months ago. Obviously Swagata can’t vote on her own patents when she proposes them to send through. But that has been a great learning experience just to see the different ideas that come from the different departments at Boomi and sort of work with those folks on those ideas so that they’re ready to send to the US patent and trademark office. Super exciting stuff. Donna, what about you?

Donna Matthews: Well, that’s difficult to follow. I feel like I was just saying, “When I was five, I learned to tie my shoes.” Because nothing really compares, “I have a patent.” Yeah, yeah, that’s wonderful. Swagata, congratulations. It’s phenomenal. I think for me, after being in IT for many years and then going into SAP where I implemented SAP systems globally in every type of greenfield, brownfield, minefield, you name it, those were all great experiences and I just built and learned and learned. And then when I got to one of our global system integrators, I was running the integration capability globally and I heard about Boomi and this new product that they had, and it was a product that allowed you to extract data out of SAP, proprietary database everybody, never been done before, not easily, and not at scale. And I was just like, “Wow, what is this thing?”

And I heard about it about three and a half years ago, and it was at that time very immature, but I was still like, “Oh my God, where was this when I needed it?” It could have changed so many projects.

Luckily a role opened up at Boomi, and guess what? It was the manager of the SAP ecosystem, right where I wanted to be. And it meant that I was able to get my hands around that tool and be able to go out and advocate within Boomi to say, “Look, this is something amazing and different that we have that nobody else has.” And now we are very lucky to have our entire Salesforce mobilized around Boomi for SAP and out there talking to our customers and helping them change their projects.

Patricia Moore: Yeah, SAP is a tough one. That’s BAPI code, right? I’m trying to learn the terms. There’s so many things that we’re involved in at Boomi, but that is definitely something to be proud of. That Boomi for SAP product that we have is unlike anything else out there and something I know the company is super proud of and looking forward to growing as we move forward.

Thinking about the things that I’ve done at Boomi, probably my greatest accomplishment would be a tool called High Five. For those that don’t know, Boomi used to be under the Dell umbrella. And so we carved out from under Dell about two years ago now. And so when that happened, we had to stand up all sorts of departments that we didn’t have at the time because we relied on Dell for those. So HR, IT, finance, those were departments that we didn’t have on our own.

The team that I am on now, the Boomi Innovation Group was formerly called Product Solutions. And so they came to our team and said, “We have some holes we need to temporarily fill in our processes and we would love to use the Boomi systems to do it.” And so for a while, our team was sort of tasked with what we call Boomi on Boomi projects. And so one of the projects I was assigned to, we called High Five, and the idea was that people would be able to give kudos, if you will, to their peers in the workplace. And that would help people sort of remember the projects that they worked on when it came to end of year reviews, which we’re currently doing right now. So reminder to my panelists to look at your high fives that you’ve gotten over the last year.

It was an interesting project for me because I wasn’t just a builder, I was a stakeholder in this project working, I wanted it to work, and I was both the builder and the end user at the same time. And I had plenty of people to sort of ask for feedback as we were building this tool. That was one of the first things that I built, not just at Boomi, but in ever, because this was my first job in tech. That was super exciting to sort of collaborate with other departments to see that come to life and then to see it be in heavy use for the next about a year and a half, I would say.

We just got an enterprise tool to replace what was built. It was always meant to be a stop gap, but I’ll always be proud of that because a lot of times when you build things, you don’t really get to see how customers use them, but for me that was an opportunity for me to not only see how customers use them, but also to use it myself. That was really, really fun. As we’re thinking about the future of our careers, what comes next? What are you all thinking about? Where do you see yourself in five years? What does the future look like? I’m going to toss that to Swagata first.

Swagata Ashwani: This question is very interesting because given how technology is moving at such a fast pace and I, being a technology level from the beginning, the first and foremost thing that I want to continue not just for five years but throughout my life, is to keep honing my skills as a technologist. And changes in technology, learning new skills, what’s happening in the world has always been something that I not just do for work, but also in my spare time. That’s something I always will strive to do. At the same time, I do see myself if I’m not getting too ahead of myself in making an impact at a leadership level, so maybe something as cool as Chief AI officer is something that I would love to do. And apart from that, I also want to play a role in mentoring and encouraging women to take up more roles in technology and be part of such wonderful events and host them.

Patricia Moore: Those are great aspirational goals. And you’re not speaking too soon. I think we all should be thinking about what could we be the chief of, right? No goal is too lofty. I love that. And now that you’ve said it out loud, and three of us are here from the company to sort of hold you accountable to keep striving for that. And if any of us hear that that becomes a role, we now know that’s something that you’re interested in and we can sort of raise up your name. I love that. For anyone who’s watching, if there is a role that you are aspiring to, tell people and keep working towards it because it can happen and for a lot of us, it will happen. So the only way we can do that is speak it into existence. Donna, what are you thinking about in the future?

Donna Matthews: Well, for me, it’s a totally different end of the spectrum. I’m going to be 60 next year, which is very difficult for those words to come out of my mouth, but I say next year, it’s this year, it’s August, it’s upon me, but I don’t see myself stopping. I want to continue and I want to continue to make an impact. I want to continue to make a difference. I still want to aspire to greater things. And I don’t have any concept at the moment of retirement because I think I would go nuts, actually. I think I’ll always do something. And I’m kind of a natural-born mentor, and this is one of the first jobs I’ve had that I’m an individual contributor without a team and I love having a team. I think of maybe doing some business coaching or maybe some inspirational speaking or motivational speaking, that kind of thing when I leave full-time employment.

Patricia Moore: Yes, yes, yes, yes. And this is a good start. You can have this as part of your repertoire portfolio that you can put out as you start your speaking career. We’ll all be-

Donna Matthews: [inaudible]

Patricia Moore … on the lookout for more opportunities that we can pull you into. And I’m holding the audience accountable to that too. Donna wants more speaking invites. Raji, what about you?

Raji Venkatesan: I’m just so inspired listening to Donna as well as Swagata. I want in the next five years to see her dream come true. I want to see my mentees empowered at that time as well. My team. It is such a great question because we have to keep evolving. We don’t stop. Whatever phase, whatever stage we are in our career. And as Donna said. What do I want to do in five years? I’ve always been in a traditional tech role, and with AI accelerating, I have no idea what’s in the future, what kind of careers could open up. I’d love to get into a non-traditional tech role, and that’s what I’m going to keep my eyes open for.

Patricia Moore: Oh, I love that. I love that. We will also keep our eyes open for you for these non-traditional tech roles. I think it’s important for us to think about ourselves as fluid beings. What we do today does not define who we are as people. As somebody who has transitioned between different types of industries. In my career, my job could never really define me because I’m constantly evolving almost like a chameleon. And when I think about five years from now, I mean who knows? I’m always open to new experiences. I think a lot like Donna, I would like to do more speaking. I love doing things like this and passing on knowledge and giving back. I also want to do something AI related, so maybe sort of a combination of Donna and Swagata’s future goals. Working on the patent committee at Boomi has opened my eyes to a lot of things.

Also, I work in the Boomi innovation group, so a lot of my more technical peers are constantly teaching me things about the future of work and the future of workflows and what does that look like and what role does the human play in that. And so I think when I’m looking ahead, I would love to sort of pair what I’m doing now, which is a little bit of translating between business nomenclature and more technical jargon.

Being that liaison between those two worlds and applying that specifically to AI, because I think that there are so many people out there that are scared of artificial intelligence, they don’t understand it, and because they don’t understand it, there’s a fear there, but we can’t be afraid of it because it’s not even coming. It’s here. Instead of being afraid of it, we have to get to know it and understand it and understand how we can work alongside of it, because it’s not here to replace us, it’s here to make us better.

It’s here to help us work faster. I have this vision that we will all have a four day work week, if not a four hour work week, once we get this thing harnessed, and then we can spend more time with people. I would like to sort of gear my career towards helping that happen. And I think the more people that we can get educated around AI, the faster that we can get to that reality. If we’re all working from the same base level of knowledge, then we can all work more quickly. So thinking of-

Donna Matthews: Patricia, sorry just off the back of that. It’s here, right? If any of you are Boomi customers, you can get Boomi AI and you can actually see it working. We now have the ability to just through text tell the system that we want to connect SAP and Salesforce. “Okay, fine here’s how I know how to do that.” It’s just like, “What? Do you know how many years I’ve struggled making those types of things work? And now you’ve just… I’ve typed it and you’ve said, ‘Cool, I got it.”” It’s amazing.

Patricia Moore: And this is just the beginning, right? There’s so much more to come. Sitting on the patent committee, I hear these ideas that right now are just ideas, but I feel like everything’s moving so quickly. Today it’s an idea. But tomorrow, it could be a reality. It could be a reality in the Boomi platform, but anywhere else as well.

As we’re thinking about the future of the tech industry, I’m thinking about how do we get more non-traditional folks in? How do we get them trained up to work alongside AI? Donna, maybe I’ll throw it back to you. What do you envision the future of the tech industry looking like? And maybe even specifically, what do you feel like it looks like for women?

Donna Matthews: I think that it truly is…the world is our oyster when it comes to AI, but we have to be involved and shape it. I think that’s important. We just can’t wait for somebody to go, “It’s ready.” Like you said, it’s here. And so we need to interact and we need to be able to provide feedback and say, “No, that isn’t a good thing.” I totally agree with the idea of guardrails, and some… We’ve got to harness it, right?

We’ve got to make sure that it is used for the greater good a lot more, because we know in the hands of the bad guys, it’s going to, just like everything. When we first got cell phones, if somebody said, “Oh, you’re going to get spam one day.” “We just learned what spam was two minutes ago, and now you’re telling me I’m going to get it on my cell phone?” Right? Of course, it’s just every day to us now, right? Things like that are going to happen, so we need to make sure that we protect ourselves, but that we are involved right now in this very nascent stage where we can really make a difference.

Patricia Moore: Absolutely. I attended a panel in DC recently. It was the National Artificial Intelligence Advisory Committee to the White House. That is a mouthful. But it was really interesting just to hear people from different parts of the tech industry sort of weighing in on what is the guidance that we should be giving government, federal government around artificial intelligence and the future of how we’re thinking about tech and how it influences things like law enforcement.

There was a whole subcommittee on law enforcement. It was really, really interesting. And I think it’s something we all should be thinking about is we can use these tools for good, but just the same people can use them maybe not for good. And what is the role we can play in putting up some guardrails or helping to advocate for policy that will put up guardrails to ensure that this is used in a way that is positive and constructive.

Donna Matthews: And I think this is where we can get non-tech folks involved, right? Because we, as a technology perspective, you look at it in a certain way, but somebody who’s just out there living their life and is on Facebook and does this and does that, and they go, “Well, wait a minute.” Look at it from their perspective. Where they think, one, it’s going to help, and where they think that we should put some stoppers on and say, “No, that should always be an individual.'” And if we get those people from the outside the tech industry giving their input, I think that’s very important.

Patricia Moore: Yeah, super powerful.

Raji Venkatesan: And it’s important for AI to reflect the population that it serves and 50% of the population are women. And with all these non-traditional roles coming up, one doesn’t have to be studying computer science in school to come along. One doesn’t even have to go to universities and get higher education to get involved in some of these non-traditional roles that involve ethics and so many things that are open.

I would envision, I’d hope more women come and are involved with on-the-ground decisions, not just in the leadership positions, but on-the-ground positions.

Patricia Moore: Yes, absolutely. Swagata do you have anything to add?

Swagata Ashwani: Yeah, I think to add on what everybody said is I think this is such a golden period where diversity like DEI, diversity, equity and inclusion has been a serious agenda for so many organizations. And look at us. We didn’t apply for this panel discussion, but we were encouraged from the leadership.

I think leadership is focusing a lot on encouraging women, potential women leaders to rise up to the occasion and take charge. I think the outlook of the society is also changing where women are not just their primary role being caregiving, but they’re also taking equal stake at workforce. I think the future is very bright for women, not just in AI, but in general tech.

Patricia Moore: Absolutely.

Sukrutha Bhadouria: Hi ladies. This was absolutely enthralling. You see the comments on the chat panel, there is a question. Christina asks, “Curious about what enterprise-wide tool replaced what you built?” We can just take this one question and then we’ll wrap. Who wants to answer that? I think this is directed to you, Patricia.

Patricia Moore: Sorry, can you repeat the question?

Sukrutha Bhadouria: Christina asks that she’s curious about what enterprise-wide tool replaced what you built?

Patricia Moore: Oh, that’s a good question.

Raji Venkatesan: High Five.

Patricia Moore: It was called Bonusly was the tool that we use. And so it’s pretty easy. It integrates with Slack, but I think a lot of people, myself included, use it from the desktop. It’s B-O-N-U-S-L-Y. I can type it into the chat so people can see. You get allocated a certain number of points at the top of each month and you can give those out to your coworkers and everyone in the company can see the things that you’re giving and talking about. I actually just peruse the Bonusly feed sometimes to see what kind of projects people are working on to see if there’s something that might be helpful to our part of the org, things that we can contribute to and help sort of move forward.

One of the things I really like about it is if I were to give Swagata 10 points, let’s say, for a project that she helped me with, then Donna could come behind me and add five more points to that. Then once you accumulate a certain number of points, you can trade those in for gift cards, but you can also trade them in to give more points. And I do this a lot.

If I run out of points to give each month, I can trade the points I’ve been given to give them to someone else. And you can also use your points to give back to the community. You can use it to donate. I always love when there’s a community giving component, too.

Sukrutha Bhadouria: Wow, that’s wonderful. Well, we have to wrap unfortunately. Thank you all, wonderful ladies. I absolutely appreciate the time you’ve taken out to share your insights, your knowledge, and your experience with everybody. Thank you.

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“The Unique Position Of Women In Tech To Drive Political Change”: Shawna Martell with Carta (Video + Transcript)

In her ELEVATE session, Shawna Martell, a Senior Staff Engineer at Carta and a political volunteer, shares her personal journey of getting involved in politics and how women in technology can drive political change in their communities. She emphasizes the importance of showing up, getting involved in local grassroots organizations, and using technical skills to support political causes.

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Shawna Martell ELEVATE if you have startup experience fnd a local campaign to support volunteer get involved

Transcript of ELEVATE Session:

Shawna Martell: I want to start today with something of a disclaimer because I’m going to be upfront. We’re going to talk about politics today, and I know that can be a little bit dicey, so I’m afraid that your imagination is going to something that maybe looks a little bit like this. I love this picture because it’s completely ridiculous, and the guy on the left is really having, I think, a pretty rough day. I don’t blame you if this is what you think of when I say being involved in politics, because if you go to almost any stock art website, you’re going to get a lot of pictures that look exactly like this. Before I was involved, honestly, this was what my imagination would go to as well.

Now that I’ve been doing this work for a while, though, I can tell you it looks a lot more like this. It’s about people, community, and conversations, more spreadsheets than I ever could have imagined, and an innumerable number of clipboards, and, at least to date, I haven’t experienced any boxing gloves, so that’s good. But I want to talk to you about today is, based on my experience, how we, as women in technology, are uniquely situated to drive political change in our communities. I want to do that by taking you on my personal journey from knowing literally nothing, I’ll show you just how literally nothing I knew, to being part of the leadership team for one of the fastest-growing county political parties in the state of Illinois, and it’s been a really exciting journey.

Let me introduce myself first, though. I am Shawna Martell. I do have a day job at Carta. I want to stress, nothing I’m talking about today has anything to do with my employer. I don’t mix my work and my politics. I definitely don’t want to right now. In my off time, I am a perpetual political volunteer. You’ll find me knocking doors, making phone calls. I’m an elected precinct committee person, and I serve on multiple boards and steering committees for both partisan and non-partisan political causes. You’ll see a list of some of the places I’ve had the privilege of working with here. I also want to stress, nothing I’m talking about today should be considered as coming from any of these wonderful organizations either. We’re going to be talking about my personal experience and opinions in doing my work in politics.

At the risk of stating at least some of the probably fairly painfully obvious, I am a white, cis, straight, middle-class, middle-aged woman, and I know that that gives me a bunch of privilege to show up in places that more marginalized communities have a much harder time, and I want to acknowledge that. I’m also incredibly fortunate to have a partner who is all in on this work. I have to give a shout-out to my husband, of almost 18 years. This is Joshua. This is a picture of us at 4:00 in the morning delivering yard signs to polling locations. He is a very patient man. We don’t have any kids, we don’t have any pets, so he keeps our household running, and often you’ll find him finishing dinner, running me a plate in between finishing my day work and moving on to some political meeting in the evening.

I know that my lived experience is different and that not all of us get to participate in US elections. Maybe you don’t live in the United States. Maybe in your community, there isn’t a space that is super welcoming to you. I know that those things are real, and it’s a bunch of work and a bunch of labor, but if you can find some other like-minded folks and you’re in that situation where there isn’t a place that’s welcoming to you, I’d encourage you to see if you can take on the immense amount of labor it is to create one because our communities really, really need us and our skills.

So I told you I was going to tell you my story. I’m going to start at the beginning. For the first probably 30 years or so of my life, I was really just politically apathetic, except for this brief period in high school where I decided I was going to run for president, and I really can’t tell you why. So I decided to have a mock… We had a mock election in my high school, and I was going to run a write-in campaign against Al Gore and George W. Bush, and please don’t do the math to figure out how old that makes me because it’s distressing sometimes. It’s fine. I won in a landslide. This was not super surprising because there were only seven people in my graduating class, but after this brief foray into whatever in the world this was, I stopped paying attention, and I stopped paying attention for a really long time.

It wasn’t until the presidential election in the United States in 2016 that I decided I needed to be involved again. It wouldn’t take you too long on Google to figure out that I am now an elected Democrat. So, to put it mildly, the results of the 2016 presidential election were not exactly as I’d hoped they’d be. I wanted to get involved, and I had literally no idea where to start. Literally none. It just so happened that across my Facebook came a campaign event for a city council candidate. Great. I was going to figure out if I should vote for this city council person and maybe even figure out what in the world City Council does. I showed up to this event. I didn’t know that there were districts in the city council. Yeah, this person was running in a part of town that I didn’t live. I couldn’t vote for them, even if I wanted to.

When I say I knew literally nothing, I knew literally nothing, but I kept showing up. They were very helpful to explain to me that I probably wasn’t doing this right, but I kept showing up for events. I would literally just scroll through Facebook looking for political events that I could show up to, and I started going to this local grassroots organization in central Illinois called The People’s Agenda. They were focused on voter education and voter engagement and helping people understand how local government worked, which I knew I definitely didn’t know those things. One day, while one of the organizers was talking, they mentioned almost in passing how they were struggling with collaborating on files. They’d been using email. The organization was growing. This wasn’t working very well for them anymore. I went up to one of the organizers afterwards and I said, “I could help you set up a shared drive if that’s something that would be useful to you so that maybe it’d be easier for you to do this collaboration.”

That was a really simple conversation, and I look back on it now, it’s been almost seven years. That was the beginning of my community organizing work. It was a simple conversation about, what to me, wasn’t a super complicated technical problem. I definitely did not know about voting, or government, or politics, but I did understand how to set up shared drives, and they had people who knew all this other stuff, but they could use a hand with some of their technology. One of those organizers, her name was Michelle, and I say, everybody needs a Michelle in their life because she believed in me and she saw something in me. I don’t know why. She sponsored me in becoming the volunteer coordinator for The People’s Agenda. I was like, “Great. I don’t know what that means, but sure, yes, Michelle, I will do this work.”

It turns out a lot of the problems they were having with volunteer coordination were actually just technical issues. They needed some piece of software that would help them understand, “Okay, which volunteers are scheduled for which events? Did they show up? Do they know when they’re supposed to show up and when and where?” So I did what I do in my day job. When I’m doing a build versus buy analysis or when I’m comparing multiple vendors, I look at different software solutions, I understand the costs, the pros and the cons, and the trade-offs, and then I put together the options for a wide variety of folks, some of them more technical than others. This experience was exactly the same as that, and I brought the options to the organizers, and we were able to make an educated decision. And, then, since I’d been doing the research on these software solutions, I was able to provide training and support as we adopted them.

This is something I’m going to say several times. Having the vocabulary to take in the information about software, especially software documentation, and understand different technical solutions, these sorts of skills can be incredibly helpful to these kinds of organizations, and it’s not just when they’re getting started, because as these organizations grow, they need to change and adapt. You end up doing this iterative process over and over so that you can meet those needs as they change. So in my experience, listening to Michelle was a good idea, and she encouraged me to take the next big step in my political experience. She told me to run for office. She told me to run for precinct committee. She said, “You’re going to be a PC.” And I said, “I don’t know what that means.” And that was okay. She said I needed 10 petition signatures. I figured I could manage that, and then I was going to be on the ballot.

I did that. I won in another landslide this time because I ran unopposed, and now I was elected to a thing I didn’t entirely understand, but that was okay. I had help. I had people around me who were willing to coach me and help me understand, “Okay, now that you’ve got this job to help the voters in your precinct, what in the world does that look like?” It probably looked like what you think of if you think about doing political volunteering. It meant I did a lot of door-knocking, made a lot of phone calls, wrote a lot of letters, but I also used technology when I was doing this work as PC.

If you talk to a precinct committee person just about anywhere in the United States, they probably use a piece of software that is pretty common to manage who to talk to in your precinct and keep track of history of conversations. This software is incredibly powerful. It’s not always the most user-friendly, but the documentation is really, really nice. So I started this work as PC, and I knew I needed to learn how to use this software. I read the documentation, figured it out, and then I was able to help other PCs who needed to learn this software too. I am not a data scientist by any stretch of the imagination. I can understand a basic data set and do some very simple analysis, but that’s about it. If you do have a data science background, that sort of work is so incredibly useful when you’re doing work as a precinct committee person because you want to be able to understand what’s happening in your precinct and how is it changing over time.

This last one I end up doing in just about every organization that I work with, and I used to do web development in a previous life as a day job, but I actually tend to do stuff that’s a lot simpler for these sorts of organizations because I want to be able to pass it off. Often, a Google site with some drag-and-drop, especially for something that doesn’t have a web presence, is all you really need, and that’s something that you can easily teach somebody else how to maintain going forward. So after I’d been doing this PC work for a while, I found myself in this situation where I was literally mobilizing hundreds of volunteers to do voter registration in the county, and it was very exciting and it was very intimidating.

There were technical aspects, like the volunteer coordination work I was talking about before, that came into play here. But what I found was particularly interesting was how, at least in my experience, being a woman doing this work was really useful. I won’t pretend to understand why this is, but very practically, what this looks like is, you get a whole bunch of volunteers in a room, you explain to them the work they need to do, you hand them a clipboard, and you send them out to do the work. Inevitably, some of them have questions, and I don’t know why, but volunteers were more likely to come ask me a question or one of the other women or non-binary organizers than they were to ask the men, at least in my experience. My husband Joshua is often with me when I’m doing this work, and he is just as equipped to answer questions as I am, but he could see he was less likely to get approached. So I don’t know why this is, but this was a spot where, specifically being a woman, I found to be really helpful.

Let’s just recap. In 2016, I went to an event that was for city council, and I didn’t know what city council did or how it worked. By 2019, a friend of mine said, “I’m going to run for city council. Will you help me?” And I said, “Sure, I’ve never done any campaign work, but we’ll figure it out.” My friend AJ ran a fantastic campaign. He lost, but we all learned so much in this experience of trying to get a campaign off the ground. I’ve never worked at the very beginnings of a startup, but the entire time we were trying to launch this campaign, I wished that I had. So if you have experience getting a startup off the ground, I encourage you, find a campaign in your area. I bet they will be delighted to have you, especially if it’s one of these super local campaigns like city council or school board, because you have to set up a bunch of internal communication tools and external communication tools and a zillion other things that we just had to figure out as we went along because we’d never done this before.

In 2020, I was asked to take on, by far, the biggest challenge I had done to date. I was asked to join the leadership for the Champaign County Democratic Party. Champaign County has more than 200,000 people, and there were six of us on the executive committee. I was terrified, and I immediately started looking around for like, “Okay, what skills can I bring to bear in this role?” And it was wild how stuff I did at work came into play here again. When you’re doing county party work, a bunch of it is just really bureaucracy. Some of it’s literally in state law about what you can and can’t do and how you need to do it. We hadn’t inherited a ton of information from the previous administration. I don’t know why. So we had to figure out a bunch of this stuff on our own.

I went into the mode that I go into when I’m figuring out what we need to build in software. I started gathering requirements, I solicited feedback, and I built artifacts. In this case, the artifacts weren’t software. There were a bunch of spreadsheets and checklists, but the process was exactly the same. In the end, we were able to streamline a bunch of really important workflows to ensure that we were maintaining consistent and transparent processes. Because when you’re doing things like slating candidates to appear on the ballot or making recommendations to fill county board vacancies, you want to make sure that those processes are very clear, transparent, and repeatable. I also did some work helping them set up social media tooling.

Now, I am not a content creator by any stretch of the imagination. So if you do content creation, if you’re a graphic designer, if you like to build infographics and stuff, places will be clamoring for you. That is a really, really important skill. I can’t do that, but I could set up social media tooling to make it easier for our content creators to stay engaged. When they had trouble, I was able to help them troubleshoot the software that they were using. I did this work for about two years, and then, actually, I moved out of Champaign and I moved to the Chicago area, and I got started again up north. I’m running for precinct committee person again. I’ll be on the ballot. It’s in less than two weeks. I think I’ll win again because I’m running unopposed again.

I also have found work doing volunteer coordination for a state rep candidate in town, and I’ve been serving on multiple boards and steering committees both for partisan and nonpartisan causes up here in the Chicagoland area, and it’s been really, really exciting. Some of the stuff I love to do is train other volunteers so that they can figure out how to do their very best work. I also get to do really, really cool stuff like this. I love the opportunity to get to talk with and learn from our elected officials. I’ve gotten to meet senators and governors. One of my most treasured memories of this experience is, I was having a conversation with Illinois Governor Pritzker, and he asked me to tell him about my experience as a woman in technology. He was so interested and he was so engaged, and it’s really beyond my wildest dreams that I get to do this work.

That’s me. That’s my story. I hope that you found something in here to convince you that our skills are needed right now. The things that we know how to do today, those things are valuable to the political organizations and our communities. So I want to leave you with just a few suggestions. If you’re excited to get started, what might you do? Step zero, show up. When I say show up, I mean show up anywhere. Show up for a campaign that’s not in the part of town that you live. It worked for me. Go to a city council meeting. If you’re not comfortable going in person, find it online.

Listen to your elected officials. What are they saying? What are they concerned about? What are they doing that you want to understand better? And then reach out to them. They represent you. Make sure they understand where you are on the issues that are important to you. If you really want to jump in with both feet, join your local political party or grassroots organization. In my experience, these places are delighted to have new people, and they will be so excited to get you engaged and started right away. It could be that you end up using your special skills even sooner than you think. Thank you so much for this opportunity. I am so excited to be at ELEVATE. Thank you.

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“Morning Keynote: How to Build Your Personal Brand”: Corliss Collier with Amazon (Video + Transcript)

In her ELEVATE keynote, Corliss Collier, Amazon Head of Product, Research & Science – Amazon Seller Satisfaction & Insights, discusses the process of crafting a personal brand. She drives home the importance of self-discovery, reflecting on values and goals, identifying a target audience, seeking feedback, and the need for continuous development and networking to foster and refine your brand. 

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Corliss Collier ELEVATE quote tie your passion to your unique value proposition drive strategy

Transcript of ELEVATE Keynote:

Sukrutha Bhadouria:

Let’s dive into an intro. Hi, I’m Sukrutha. I’m the co-founder and CTO of Girl Geek X. It used to be called Bay Area Girl Geek Dinners and we dropped the Bay Area because we wanted to go global with our virtual conferences and podcasts and so on. Over the years we’ve actually crossed over a decade of Girl Geek Dinners in the San Francisco Bay Area, and over five years of virtual ELEVATE conferences. With this, we are creating even more opportunities to give more women the mic on stage. Oftentimes we find that our amazing, amazing speakers are actually giving a talk for the first time and giving a talk at a Girl Geek Dinner or at an ELEVATE conference has really boosted their confidence level, their comfort level in sharing who they are, what they work on, and it really then multiplies and encourages women to not only get into but stay in tech and that’s what we are here for.

Thank you for joining us for our conference celebrating International Women’s Day. This year’s theme is Inspire Inclusion and we hope that we can provide a safe space to do that with each ELEVATE conference that we do. We have a virtual mentorship lounge as well. It’s kicking off tomorrow with experts on everything on a variety of subjects. From engineering to product to product management, to design to career transitions and so much more. We really hope you’ll find a way to connect with others, whether it’s mentors in attendees or they’re speakers.

There are a variety of ways to network over the next two days and we hope you add folks on LinkedIn and stay in touch. A wise person once told me to put my business card behind my driver’s license so I always have it with me, but in the world of LinkedIn and in the digital age, it makes it so much easier to connect and build that network because you’ll always need to build it before you actually need to use it, right?

Work on that network. There is a participation leaderboard as well and that encourages and rewards folks for visiting the virtual employee booths at noon to 1:00 Pacific time on Friday. The top three participants will get a Girl Geek X swag bag of cool stuff. It is really cool, carefully curated by Angie so it’s really awesome. If you are one of our top participants across the next two days, you can win that amazing hamper bag. Over to you, Angie.

Angie Chang:

Hi, my name is Angie Chang and I’m the co-founder of Girl Geek X and I wanted to say thank you so much for coming today and celebrating with us International Women’s Day this week and we want us to say thank you to our sponsors and it is because of their support and event sponsors that keep us hosting Girl Geek X events like Girl Geek Dinners and the Elevate virtual conferences and career fairs, providing opportunities for us to, like Sukrutha said, pass the mic to girl geeks, but also for women to connect around the world and lift as you climb, and so thank you to the United States Digital Service or USDS, US Digital Service. There’s so many ways we could say it. Opendoor, Boomi, AppFolio, and 18C for all of your support and enthusiasm for women in tech. So for your partnership in recruiting and retaining and working and building up reputations of women in tech.

We can’t wait for your recruiters and hiring managers to meet our attendees at the virtual career fair booth hour, which Sukrutha as said starts tomorrow at noon, Pacific Time. For one hour, you get after employer intros and you hear a bit about the companies, where they’re hiring, the cities that they’re in. I heard Santa Barbara, San Diego, New York, Dallas, Pennsylvania, Hyderabad, lots of roles in engineering, staff and senior roles, San Francisco. Yeah, please come hear them talk about their roles, learn about the companies, and then meet recruiters in their employer booths because I know in this macro economic climate, you probably know someone who’s looking for their next role in tech, so it’s a good place to go, make connections and get a foot in the door. So I encourage you to look at those company’s jobs at girlgeek.io/jobs and please talk to them tomorrow. They will be here in person.

Today we’ll be hearing from an inclusive set of women working in tech from managers to individual contributors because we love hearing from women about their unique expertise and inspiring stories. We like to see their cool job titles and hear about their passions, geeky side projects, and that real-talk career advice. So hopefully today, our speakers will inspire you to do something that hard thing that you wanted to do this year or help you think differently about something that’s been challenging you. So we’ll be learning so much today and we encourage you to help us share all these takeaways from incredible women. We have a hashtag ElevateWomen if you want to share on social media, we can reshare or you tag us or usually Girl Geek X at any of the social platforms that exist today, and yes, all of our talks are recorded.

You can hit replay right after the session ends and watch it to your heart’s content today, tomorrow, this weekend, and then they’ll go into our Girl Geek X YouTube channel where all of the sessions from our previous events also live and you can watch all of that content when you would like to, and most of our speakers today actually did apply to speak via our website. So I encourage you to go to girlgeek.io and go to the speak link at the top and apply to speak at an upcoming Girl Geek X event because we host them quarterly and we host Girl Geek Dinners as well. We’re always looking for sponsors who are looking to hire women in tech to partner with us to showcase their top leaders and talent, recruit from girl geeks and put more technical women on stage creating more role models in the world.

And as introverts, we’re always looking to elevate introverts, crushing it in the workplace, so I would like to bring up our keynote speaker this year, Corliss Collier, who is the Amazon Head of Product Research and Science, Amazon Seller, Satisfaction and Insights. She’s won numerous awards and has been recognized throughout her career for outstanding achievements in insights and marketing measurement and scientific modeling, and was recognized by her undergraduate alma mater Spelman College as a distinguished alumni in business and tech. We are excited to welcome her. Thank you so much for being here.

Corliss Collier:

Thank you, Angie. Thank you, Sukrutha, for having me and especially a big thank you to the Girl Geek X community. Without all of us girl geeks out there, we wouldn’t have anything to talk about today so I’m so happy to be here. Today I’m going to talk to you guys about crafting your personal brand and this is a timely discussion because like I heard, Angie just told us about the networking tomorrow and there are going to be so many roles open, but you need to know what you’re bringing to those organizations and be able to say it very confidently and stand up, and if you don’t know, think about it tonight. You have a whole day and the rest of the night to think about it and build it and hopefully you can get some tips for me here on how to build your brand.

I’m going to try to go through my slides, not too fast. I want to make sure you guys kind of find out how I built my brand and about me, but I will leave some time at the end if you want to ask questions. So as you’re thinking about this, if you want to go ahead and start putting your questions in the chat or whatever, we will capture them there and we’ll be able to answer those at the end. So what is it about crafting your personal brand and why do you need a personal brand and a blueprint to success? And this is the blueprint that I’ve worked and kind of worked for me.

If you think about your personal brand and what the importance is, it is good for your professional and your personal growth. So when you step back and think about that, I want you to kind of take a moment to yourself or if you’re in a group watching with your other girl geeks or allies out there, think about what are you known for and do you even know it? Do you know why when people send people your way or you’re called or asked certain things, do you know why you’re asked for those or why you’re called? And I am not talking about those adjectives or those descriptive words that you would describe a piece of furniture or your best bag or your favorite pair of shoes. You’re not reliable, you’re not sturdy, you’re not healthy, but what are you known for? What do you bring to the table every time that you get there?

And so kind of think about that as we go through this process and we work through this together and then while you think about what you’re known for, what about that makes you unique? So what is your UVP, your unique value proposition? And I don’t mean you have to be that necessarily that unicorn, you don’t have to sweat glitter, although all of us girl geeks do because we’re just that amazing, but what is it that sets you apart from the person standing next to you, the next person who’ll come behind you? And it can be something so simple as you’re able to deliver the things in scale faster or you’re able to connect, and then how do you craft that message and make sure that message is what’s whispered about you when you’re not in the room. That’s how you really know that your brand has been solidified.

When people come to you and say, “Hey, Angie told me to reach out to you about X, or Sukrutha told me to reach out to you about Y,” what is being said about you? And that is how you know what your unique value proposition is. So I’ll tell you a little bit about me. I’m going to take you through a story or story time as the young kids are saying. I have a teenager so I have to learn these things because she calls me oftentimes and says, “Let’s have a story time.” And that’s just code word for I’m going to tell you about my day or tell you some really long story. You’re going to catch some pieces, you’re not going to understand half the words, but I don’t use as much young slang. So hopefully you guys understand me. So who is Corliss, what is her brand?

How did she get there and what is her unique value proposition? So if you think about Corliss and you just kind of throw some words or word cloud out there, she’s a friend, she’s a mother and she’s a wife. She’s a tech leader for over 24 years. She’s a mentor, she’s a coach, she’s a speaker and she’s from I guess some people call it that forgotten generation. She’s a Gen X-er, but we weren’t forgotten. We’re actually out here doing very big things in this world, but what is she known for and what is her career path? So I’m going to take you through story time with my career journey and kind of like I said, you can kind of build up to kind of what I’m known for, and in order to know what I’m known for is I’ve crafted my brand, but I’ve also, I seek feedback from people.

And for that I’ll tell you, I’ve been told that I am a connector. That is what known for, is a connector, that is my personal brand and not only a connector as in bringing people together or a gossiper, but I’m able to connect data and turn the analytics and stories into strategy that really help businesses and brands and things grow. I’m able to connect stakeholders and customers and consumers with the right assets and those type of things. I’m able to connect people ultimately. I put the right people in the room at the right time to make sparks happen and so being known as a connector, whether it’s through my mentoring, my coaching or my speaking, that is my brand. So whenever people feel like they need something done where they need someone who can connect the dots quickly, move forward quickly with a strategy, that’s often the things that I’m called for, especially when they’re data-driven, analytic-driven.

Let’s go through my career journey. You guys will stare at my picture for a while, plus look at me talking, but I’m going to take you through the story time. I started my career in an industry that was heavily male-dominated, however, it was an analytics role so it was always been in a tech role. I was in the tobacco industry, but when you’re working in analytics, that is considered tech roles in a tech, especially when it’s predictive analytics and I became quickly known for the person who was able to take that data and write that story and not only write that story, but write that strategy that delivered dollars back to organization. So moving on, that was the thing that I was identified for and helped me be able to grow and move and grow as I built in that community. Once I got comfortable in identifying that, I became a mentor. How do I help bring the other women along with me, the other girl geeks?

I love that term where they say lift as you climb. That is one of the best things that has always driven me and connected me with Girl Geek is lift as we climb is how do I bring the other women along? How do I go from when Corliss started in building her brand, being the only woman in the room to now when I look around I see more women in the room who are leading and delivering and really just kicking butt at these things, and then along the way, I had some key learnings about myself that always what you do with your brand is not what you think or what you say it is, it’s also what people say it is. How you show up, how those things start, how you deliver and the consistency in which you’re there.

Let’s talk about this a little bit. How did I build that brand? In working to build that brand, there are two key areas that I look for and building a brand, if you guys think about what I’m saying, it’s not just you doing your job. Your job is not your brand and oftentimes when I start working with people, whether it be in my mentoring or just working or developing my employees, they’ll say, “Oh, well my brand is X.” Your brand is not X, so-and-so the software engineer, so-and-so the product manager, so-and-so the analyst or the applied scientist. Your brand is something much bigger than that. That’s your job code, your job title. So you have to be intentional about your brand because if you are not intentional on the brand that you set out in the marketplace, people will give you a brand.

And I can guarantee you, you won’t always agree with that brand, but the brand that’s given to you are the opportunities that will follow. So when you think about, there are two main areas that I always dive deep into when building my brand. I call that identify and reflect, and so how do you identify? So you have to know what your strengths are and your strengths are not everything. You cannot be everything to everyone but exhausted, and so this is one of the things I learned in my story as I say, “Who is Corliss?” So let’s step back to that story. When I was working through my career, I’d say probably about five to seven years, I received my first role. I had done very well in my role. I had been promoted very quickly in advancing and I had now hit my, I think it was an associate director at that time role.

And I tried to be everything to everyone because I was not clear on what my brand was. I allowed my brand to be given to me and it was just always like she’s going to work hard, she’s going to get it done. Those adjectives are not a brand. Work hard and get it done are not badges of honor. They’re not your brands. So you need to identify your strengths, your skills, and most importantly, your passions. Your passions will fuel you as you move along and your passions may and often do lie in the things that you do daily, but it may not be all of it. So identify that one key thing in there and remember and tie that to your UVP, your unique value proposition. So I quickly identified that my passion was the ability to take data and not just report on data, report the news, be the weather girl.

I wanted to take data and predict actions and drive strategy from that aspect. So that’s what I started to really fuel what my brand was going to be, and then as you’re building your brand and doing that self-discovery phase, you also need to reflect on your values and goals. Your brand needs to align with the values and the goals that you hold personally and professionally and how you bring those to market and how you show up at work and you use those.

A story there, I will talk to you about that. So in working through my brand, there were things that I was doing in roles that I was taking in organizations and when I would look back, I would say I won’t return to that type of industry or I won’t work in that industry even if it is in a technology-driven role because it no longer aligns with my values. So your values are part of your brand. Your values could be something like, “Hey, I only like organizations that respect the environment.” And if that’s part of your brand, that’s how you connect those things into turning those into your brand. So when people is looking for someone who is say, their brand is they are really good at connecting data points or really good at engineering and learning how to engineer at scale, but they engineer at scale in a way that is more ecological, economical, you connect those points.

And then next part in building your brand is identifying your target audience, understand your audience and their needs. So when I say that, I mean understand who you want to buy that brand at that time. Are you trying to convince your manager or your leadership team that you’re ready for a promotion? So continue through the journey of who is Corliss. I remember after taking that first role of associate director, it was time to where I was ready to move on up and move into a director role. So I needed to understand, did my brand align with the goals and the brands and delivery of the organization? And I had to get a sponsor to understand my brand and to whisper my name in those rooms that I was not in yet because they were having senior executive meetings and I was just an associate director and make sure that when those projects came along, for example, when I was working with another analytic organization that they were looking for someone who could do the things that aligned with my skillset.

They were tailored to my brand and they knew that I could deliver on, that I was getting those opportunities to work on those and it’s not just a skill set, but it was like the people knew that this was part of the brand. So the fact that I had that strong brand with that room and instead of just saying, “Well, we need to find someone to this role.” They were able to say, “It’s Corliss.” Another example was understanding an audiences moving into the role that I’m currently in. I could say fast-forward almost 15 years later, I’m not going to count too many more years, then I’m going to start aging myself quickly, but fast forwarding 15 more years later from that role I was associate director maybe five, seven years into my career, then move into a director role for years. So fast-forward is the role that I’m currently in.

This opportunity was brought to me because people understood my brand as a connector and when I asked the executive team why I was called and asked to interview for this role, that is exactly what I was told. I’ve heard that you were the connector. So understand how you build that brand and how you make sure you keep people in a room. So how do you have that sponsor, that mentor and the whisperer, and that whisperer is most important because the sponsor and the whisperer in building a brand may not be the exact same person, and when you’re trying to get your name mentioned into those rooms, and the way I build my brand, that is your target audience is that whisperer. You want that person to understand you enough to respect the things that they’ve heard enough about you that they will raise your name in the room and you tailor your brand to resonate them.

And note I said tailor your brand, not change your brand. If you change your brand so often, then is it really your brand or is it just the gimmick that you’re using at the time to get where you want? That is not necessarily a bad thing. However, that’s not what we’re doing now. We want to build longevity and building longevity is in building that brand aspect. So I’ll move forward a little bit and continue the story, and so consistency. As you build your brand and people now they understand you as going back to Corliss, being the connector, the person, everything. You have to maintain a consistent presence whether it’s at work, in your social settings. So think your community or your social settings or online, and don’t forget that social media posts live forever and the reason why I say that is because having a dual presence is what I call it for social media is just okay, especially nowadays where people use a lot of social media.

Like Sukrutha mentioned, we no longer carry business cards. We ask you guys to connect with us on LinkedIn. So the things that I follow and I connect with and I comment on and the people who are in my network, they are part of my brand. So be intentional about that as you guys are connecting with other geeks today and girl geeks, excuse me, that you are intentional in who you’re connecting with and that you’re adding value to them and they’re bringing value to you and that the companies and organizations that you’re following very much like Girl Geek X, you’re very intentional that they align with your brand, and remember that the things that you post, whether you delete it, remove it or those, they live forever. So they need to align with your brand until you have an intentional pivot or change in your brand.

And as you’re building your brand, you have to develop. You never stop. Your brand is never there, whether you’re in your career or where you’re just done. I’ve made my brand, this is it. I’m going to mint it in plastic and wear it on my shirt. That doesn’t work that way. You need to seek development in areas that are aligned with your brand and from people or organizations that align with your brand and they also nurture your brand and they’re able to also mention you for things of that nature. So think about continuous learning and skill enhancements, when you’re taking those things on, learn from organizations or people or ideas that can enhance your brand at you are at that point in time, but also understand that as you’re through this developmental journey, my brand that it was when I was 25 is not my brand that it was when I was at 30, 35 and so forth and so on.

I’m not going to go any further. Again, we’re not going to keep counting, but just remember it’s okay in your development realm of you’re building your brand if they change. Secondly, you’re going to showcase your growth and your brand narrative. Your brand narrative is not necessarily the way you talk about yourself. Your brand narrative when you know you’ve got it right is the way other people talk about you and how you show up when you’re at work, whether you’re in professional settings, networking settings, events such as this, is what people are saying about you. That is a true reflection of what your brand is in the narrative. Seek feedback. I know this is an area that is hard for a lot of us and sometimes we don’t want to seek feedback, especially with something that’s very personal to us when we think, “Well, this is my brand, why should I need feedback on my brand?”

But you think about it this way, going through my journey of my career and building my brand and really coming comfortable with being called a connector, which I didn’t like at first and I still don’t call myself that as a brand. My actions show that is the feedback that I get from my stakeholders, my mentors, my coach, people I interact with, people I meet here is the feedback on how I show up to them, and when I ask them, oftentimes I’ll say, “Hey, give me a word. How would you describe me if you had to? How would you describe me if you had to introduce me or you had something about me?” This is the type of feedback that I asked to understand. Am I showing up the way that I intend to and am I intentional in building my brand? And then finally, you have to adapt and refine your brand over time.

Treat yourself just like you would treat a brand that you would go in the store and you would pick up or the brands that we buy or brands that are in the marketplace. You have to adapt and refine your brand over time and it’s okay. That’s called growth in a journey. So I go back to the final, going back on one more step in my career in the story, of course, the story time. So then fast-forward to getting promoted, getting a project given to me, getting promoted, making some career moves, getting promoted and reach. I finally reached a pinnacle about I’d say maybe about 20 years into my career where I thought I had refined my brand and I realized and I was told that I wasn’t showing up in the way that I thought. I was still considered a connector, but I was connecting too small.

And so I needed to go back and really figure out what that person meant because they just kind of said, “You’re connecting too small.” So really understanding my brand and what was meant and how did I grow more, it was they wanted me to kind of be intentional and how I mentored and coached and brought on and brought other people along and so that is another area where I refined my brand. So I am very, very, very intentional now in my coaching and mentoring where before anyone who would call, reach out, send a message, LinkedIn, “I need some time with you. I want to understand coaching or mentoring. I heard you know how to do this.” I would take them in because I thought that was my brand is connecting. I have to gather and connect, but now I’m very intentional in my connecting on that portion of my brand.

That part of my brand is the mentor and the coaching is I focus on women and specifically I focus on girl geeks and because that is the area that is still very much untapped. Although we’re all together today, we’re only a small drop in the huge bucket of opportunity that is out there, and then again going back and refining this process, we’re back to that. This is a continuous process. I wish I could say once you get it, you’re done, but you’re not. You constantly have to come back, but it looks different at this time. So the self discovery that is now I’m back to reflecting again. I’m reflecting again like, “Okay, well this is what I said. This is what I’ve learned in this period of time.” And I say that I probably do intentional self-reflection. So my self-reflection looks at my personal goals, my career goals and my brand and am I showing up how I want to even as a mother, I do that probably about for professional career and my brand, I do that probably about every six months.

Every half year, I treat myself as an organization and I do that reflection. I look at that, I evaluate, I do intake, and intake comes from maybe organizations I work with or people, or my business in my role I work in my company, or if I’ve done some mentoring or speaking opportunity organization, I ask for feedback there as well, and I really think about that and I reflect on it. Is the feedback that I’m receiving and the input that I’m receiving, does it still reflect on my values that I want to project and the goals where I’m aligned at this point in my life? And again, I refine my strengths, skills and my passions because as they may change, I want to make sure that I’m still staying true to self and keeping my brand because if you’re doing this process that I’ve used, and I’ve been using this process now for about 15 to 16 years, it has helped me continue to grow.

And like I say, it’s constant re-evaluation and don’t think when I say you have to look at it every six months that you have to sit down, block out a day, get your calendar, but it’s just kind of something you think about as hey, as you’re thinking about it as you’re cleaning out your closet, because if you’re like me, I absolutely love to shop. So I have lots of shoes and clothes to go through probably every six months to clean out, donate so I can make room for more. I sit and I also think about my brand. How do I show up at work? How do I show up professionally? How do I show up personally and people know that, and then finally, as you’re doing the cycle, you have to network and you have to build genuine relationships in order to foster your brand.

People are only going to put their brand on the line for you when they feel like the relationship is genuine and that you can truly live up to the brand that you are putting into the marketplace. Attend events such as these. Network, network, network. Join different types of communities, reach out to people when you’re on LinkedIn, but don’t just reach out with, “I’d like to connect.” Develop your brand, add a personal note, tell them why you want to connect. Tell them what you bring to the table, tell them what you can do for them and allow them to know, “Hey, I can raise this name, I can raise this person. I know this person now. I built this relationship, I’ve built this genuine relationship, I have this community and I’m able to do that.” So in conclusion, because I would definitely want to leave time for questions if you guys have them out there.

Get ready if you haven’t already written them, I can’t see yet, start writing your questions. In conclusion, when you’re building your brand, it’s kind of like I say a virtuous cycle. There’s always going to be self-discovery in there. You’re going to have to know who your target audience is. My target audience, my brand here is I’m looking to kind of bring other girl geeks along, other allies along with us. My target audience when I’m building my brand as mom is to my 19-year old who corrects me every day and tells me that my brand is not quite as cool as I think it is. My target audience, my executive leadership team is to see me as a leader able to bring large tech projects through the pipeline for organization. Always know what your unique value proposition is. Know what you bring to the table that’s done so differently that people say, “If I don’t have this person do that, If I don’t have Corliss do this, I’m not sure if it will be done the way I need it or be done to the best of its ability.”

Be consistent in your delivery of your brand. Whenever you find that you can’t be consistent anymore in that brand, that is the time to go back to that self-discovery phase. So this flywheel is constantly working. Your online presence, that is something that is unique to represent as well, especially in this technology age and this world where we’re now reaching further and further out. We’re not only knowing the people who are in our community or the people who work in our office building. We know people all over the world, people who are in networks. So make sure that your presence in your group there represents your brand. How you’re creating that content that you share online, whether you’re reposting, you’re sharing those things, you’re interacting with those things, that’s part of your brand.

Networking, networking, networking. And I’m not saying just networking like shaking hands, meeting people, how are you doing? My name is Corliss, I work here, but is networking and bringing stuff to the table be very genuine, and again, I like the way Angie said that earlier, “As being an introvert. I know it’s hard.” So be intentional when you network. If you meet three very good connections through this process, be very intentional. Follow up and bring through notes. Make sure they know your brand without a doubt and then consistently develop.

Consistently develop your brand. Consistently develop yourself. Consistently develop your knowledge in your area. Reevaluate and make sure that you’re meeting the expectations of your brand. So I want to stop here because we have a few minutes. I know we have a hard stop and I want to answer any questions if anyone has any. I don’t know if we have any in a chat. I can stop sharing and look and see. Oh, there. Okay, we’re going to start this person, how do you select a whisperer? You can’t select a whisperer. What you can do is you can influence who that whisperer is and that’s how you interact across the business.

I would say your selection of a whisperer is very passive in that aspect. It’s how you show up to your executive leadership, your senior leadership or even your peers around you. It’s those people who have a seat at the table who have the ability to say your name when you’re not there and they know of the things that may be happening. It’s really in the influence that you have in how you show up to your work. I don’t know if that was helpful or if you have anyone else or if it didn’t answer that question, well let me know. Identify whisperer.

When building your brand, is it how others view you and when a situation comes up or how likely they will remember you? It’s a little bit of both. So building your brand is how people view you, it’s how intentional you are and what you put out in the marketplace, and it’s what they will remember most about you. So it’s like a three-part triangle of that, but so if you’re putting out your brand in a way that is intentional and consistent, they will remember what you are you telling them. So that is the best way. So that’s how you’re building a brand because you don’t want to let someone give you a brand, because if you remember my story time, I allowed my brand to be given to me like my first five years of my career and it wasn’t necessarily something that I aligned with.

In this challenging market, how do you advise about being willing to step outside your brand and keep building your skills in other areas and stay in the industry? I’m probably a bad person to ask about that and the reason why I say that is because I’ve always been a risk-taker and I say take risks because to give you an analogy and it might be right to tell you that I use analogies a lot. No one’s going to bet on you more than you. If the market is challenging, if you’re not willing to bet on yourself and step outside and develop your brand and to make sure that you’re really dealing it, you can’t expect anyone else around you or any other organization to bet on you. So only you can be your best advocates.

Angie Chang:

We have a question from Mina who says, I’ve been thinking about my brand, although her peers see her as young female director. How do you tailor that because she has so much more to offer?

Corliss Collier:

Okay, being a young…your brand and your peers see you as young female director. The easiest way for me to answer that for you is you’re a director. You’ve earned that seat, you’ve earned that title. You can’t change how people see you from something that is, I’m going to use the B word, biased as age or your gender, but you can change how they see you as you show up. That’s some inner work that they have to do on themselves. You are a director, you earned that title, you’ve earned that seat, but that title of director is not your brand. So I would say ensure that you’re delivering and that you’re doing what you say that you can do and doing in that aspect. I hope that helps you there. Is there any more, Angie?

Angie Chang:

Any advice when it comes to making your brand known to potential employers? Especially when you’re breaking into a new field and don’t have any long-established record in that field?

Corliss Collier:

Not at all. Who’s your biggest cheerleader? Who can speak the best about you? That your brand should be splashed everywhere where you are known. Your LinkedIn profile, your resume, your Instagram, all those things. Your brand should be there. It should be no doubt what your brand is and so letting it be known is not a problem at all.

Angie Chang:

Okay, there’s a question about you mentioned working hard and doing the job aren’t brands, but what would be a brand if we want to be known for consistent, very good work?

Corliss Collier:

Delivery, just doing the work. Working hard and those things… those are adjectives that describe things and I laugh and chuckle a little bit about that, but working hard, that describes your favorite briefcase if you’re like me and you’re on a plane every other week, it’s been drug through airports all over the world. That briefcase works hard. Working hard, you don’t want to be described like that. You want to be described as something that’s memorable. You deliver on anytime that there are hard problems. You are able to deliver. Those are the type of things you want. Working hard, reliable. Those are things you say about your favorite pair of flat shoes that you put on after a hard day and your other favorite pair of heels. Those work hard. Those are reliable. That’s not what you want to be for.

Angie Chang:

You want to be impactful and you want to have be results driven and talk about things, not necessarily character traits, but the results of your character traits of hard working.

Corliss Collier:

Exactly.

Angie Chang:

Good question.

Corliss Collier:

Do you recommend posting your brand on your LinkedIn profile? Yes. All day, every day. You may not call it brand, but when they read your headline, your story or things, they should be able to say, “Oh, this is the person I should call if I need expertise in Y or X or Z.” That should be their brand.

Angie Chang:

Absolutely. I think we have two more minutes, so if you want to take another question.

Corliss Collier:

Someone says when you revisit your values, goals, strengths, skills, passions every six months or so, what tools do you use in your journaling? I use journaling and I also use something I call my board of directors. I didn’t talk to you guys about that, but it’s a group of people who I’ve worked with through my career, all managers, people who’ve worked for me with me or people I’ve met throughout my journey and they change out. As your life evolves, your career evolves. I use them because no one’s going to tell you more and then oftentimes for that last piece of check, that cool check, I use my 19-year-old, because they’re going to tell you quickly if you’re not cool, you’re not showing up right, but I use those things. It’s really an introspective look for yourself. It’s done for you, but it’s how you show up.

Angie Chang:

Awesome. All right, well we are out of time, but thank you everyone for asking questions. We look forward to answering many more of your questions with our speakers for the next two days. Thank you, Corliss, for joining us from London and making this work. So thank you so much and we’ll see you in the next session.

Corliss Collier:

Thank you guys, please find me on LinkedIn.

Like what you see here? Our mission-aligned Girl Geek X partners are hiring!

Girl Geek X Rippling Panel Discussions (Video + Transcript)

Speakers:

Jennifer Hasche VP, Global Tech Recruiting, Rippling
Vanessa Wu General Counsel, Rippling
Tahlia Spiegel Senior Director, HR, Rippling
Kim Glatzer Director, Technical Account Management, Rippling
Munira Rahemtulla VP, Product Management, Rippling
Jennie Doberne UX Research Manager, Rippling
Diana Soare Senior Engineering Manager, Identity, Rippling
Kitty Kwan Director, Product Operations, Rippling
Maria Chavez Cantu Director, Engineering, Twitch
Nan Guo SVP, Engineering, Zendesk

Over 100 girl geeks attended the SOLD-OUT Rippling Girl Geek Dinner networking and discussions in downtown San Francisco, California on February 6, 2024.

Rippling women shared insights on “going to Western Union’ and career do’s, don’t, and a-ha’s. Rippling is hiring!

00:00 – Intro from Angie Chang, Founder at Girl Geek X

1:08 – Intro from Jennifer Hasche, VP of Global Tech Recruiting at Rippling

1:46 – What does “Go to Western Union” mean for Rippling team members?

3:20 – Cross-functional leadership panel discusses solving customer problems

8:10 – Rippling’s approach to engineering

22:29 – How Rippling handled the March 2023 SVB crisis

25:17 – Overcoming daily challenges

29:22 – How Rippling went global so quickly

36:07 – Audience questions

41:14 – Career Do’s, Dont’s, and A-Ha’s panel

50:00 – Nan Guo on pivoting from a medical career to a tech career

55:25 – Maria Chavez Cantu on overcoming imposter syndrome

1:00:20 – What managers look for when hiring at Rippling

1:03:34 – What to consider when moving from IC to manager

1:10:45 – Advice on handling a demanding tech job

1:14:44 – Audience questions

Transcript of Rippling Girl Geek Dinner – Discussions:

Angie Chang: This community has grown with us for the last 16 years. I’m glad that people are still coming and enjoying Girl Geek Dinners at really cool companies like Rippling.

Vanessa Wu: Show of hands, how many people know what Western Union is?

Munira Rahemtulla: That helped me take my thinking about my business to the next level.

Diana Soare: Figure out, “Why is the customer seeing this?” and just really help them understand how the product works.

Kim Glatzer: It feels good when you advocate for a customer. It feels even better when a customer says, “Wow, you just totally changed my quality of life.”

Jennie Doberne: Not just getting this out in record time for our customers but also bringing them something that kind of went beyond what they might’ve even sort of asked or anticipated.

Maria Chavez Cantu: If you can get a group of people that support each other, especially women, in an organization, it’s amazing.

Angie Chang: While you find your seats, I want to say hello and thank you so much for coming out tonight. My name’s Angie Chang. I’m the founder of Girl Geek X. I’m the person that emails you and says “Please come to these really great Girl Geek Dinners.”

I hope you make friends, and I hope you make some people that you’ll become friends with on LinkedIn, social networks, so that we can continue to inspire each other and lift each other up. Since this community has grown with us for the last 16 years, I’m glad that people are still coming and enjoying Girl Geek Dinners at really cool companies like Rippling. So I’m going to hand the mic over to Jen, who’s the VP of Global Tech Recruiting.

Jennifer Hasche: Thank you, Angie. We’re not quite sure why this is echoing, but I think if you turn it off and on, it’s going to take too long. We’ll figure it out. Hi. Hi. Thanks for coming. Angie, thanks for partnering with Rippling on this. I’m Jen Hasche. There’s a lot of people from Recruiting here, so if you have questions for Recruiting, just let me know, and I can connect you with a recruiter. Before we jump into the panel, I wanted our CTO, Albert, to say hello in the back.

Albert Strasheim: Hello. Thanks for coming.

Jennifer Hasche:

He’s amazing, he’s built a phenomenal Engineering team, and a great person to chat to about Rippling. Can everybody hear me?

Audience: Yeah.

Jennifer Hasche: Okay, cool, cool. So we have two panels tonight. The first panel is a cross-functional panel from Rippling, which I’m really excited about. And then we have our guests, Nan and Maria, who I’ll formally introduce later, who will be on our Careers Dos, Don’ts, and Aha panel. So really great. Hey, you guys are all adults. If you need to leave and take a break, go ahead and do that. We’re going to keep rolling probably most of the night to get into all this great content. Bathroom is around the corner. Wine is right here, water is there, and coffee is in the back, and tea.

Jennifer Hasche: Before we jump in the panel, I’m going to have Vanessa Wu, who’s our general counsel, tell us about this amazing Rippling leadership principle that’s called Go to Western Union. So you probably saw it on the event and like, “What is Western Union?” It is a great story, and Vanessa is going to tell us more about it. Enjoy, everybody.

Vanessa Wu: Show of hands – how many people know what Western Union is? Cool. And how many people have actually been to a Western Union? A couple, a couple. So the first time I actually went to Western Union, not known to be the most modern form of payment transmission, was on behalf of Rippling. And it was a really defining moment for myself and also a lot of the folks who were here at Rippling early on.

Vanessa Wu: It was about four years ago. It was in this building. I remember it because it was Labor Day, the Labor Day weekend, and we had just moved into the building. It was super hot, and our old office did not have any AC, so I remember being really appreciative of that moment. But what happened at Rippling, which is, among many things besides HR and IT and finance, a payroll company, is we woke up one Friday to a ton of alerts.

Vanessa Wu: People were writing in. They were saying they were not getting paid. As a payroll company, when your customers write in that they have not yet received their paychecks, that is a big problem. So folks all across the company immediately went into troubleshooting mode, and we encountered that our payroll, which was processing overnight, it didn’t go through.

Vanessa Wu:  Folks were anxiously trying to rerun the payroll in order to try to get everyone on Friday paid. And what happened is we had a customer that had an accent aigu over the E in their name. It was the first time that we had a customer that had any sort of special characters in the name of the company, and it broke the processing of our payroll. And so everyone after that customer, I won’t name them, but it’s burned in my mind, did not end up receiving their paychecks that day because it broke, and it missed the same-day of payroll processing deadline.

Vanessa Wu: Folks would be paid the day after, that Saturday. But we knew that people… Some people live paycheck to paycheck, and some people have auto payments set up. And it’s really critical. What we do here may not always sound the sexiest, but it’s really critical and it impacts people in their day-to-day lives.

Vanessa Wu: What we did at Rippling, everyone just sort of galvanized together. Despite the hot weather, we all huddled in the conference room in the front. Some folks were like, “Could it get any worse?” And I was like, “It could. We could have no air conditioning.” So I remember the day. And thought, like, “What do we do?”

Vanessa Wu: Folks started getting on the phones, calling our customers to see if their employees would need their paychecks that Friday. Most customers were like, “It’s fine. It can wait until Saturday. That’s cool.” But there were a couple companies that said, “No, this is a problem. Our people, our employees rely on these paychecks. They need to get this cash today.”

Vanessa Wu: We then put our thinking caps on and like, “How do we get… Can we courier your money out? Can we go to the banks?” And it wound up with a bunch of us at Western Union trying to figure out how to open accounts, get money out, and just try to get the couple people who needed to be paid paid.

Vanessa Wu: The ultimate end of the story, and now I’m thinking about this value thing, is that the Western Union didn’t actually work because they blocked our payments for fraud. But the moral was like, “Hey, going through extreme lengths to do what is right by your customer is something that we are going to be really proud of and something that…” It didn’t matter if you were in legal like me or if you were in engineering or if you were on the sales team. We knew how important this was to the company, and we were going to do what it took and what we knew we could contribute to the table in that moment to get stuff done.

Vanessa Wu: That is our Go to Western Union value. It is something that I am really proud to say I feel with everybody I work at this company. We have had sort of big events, I think the panel’s going to talk about some of those, that have happened since our Western Union Day. Just to know that there is a value and an ethos at this company, which is, “We’re going to do right by our customers, and we’re going to be creative, go to payment institutions that we know nothing about, unfortunately, and just try to do right by our customers.” So that is the Go to Western Union story. You have a mic.

Tahlia Spiegel: Yeah, I think that one is for the audience. Cool. Hi, everyone. I’m Tahlia. I’m from our HR team. And I’m going to be moderating this awesome group of Rippling leaders that you see here in front of you today.

Tahlia Spiegel: Today, we have Jennie from our Design team. We have Kitty from our Tax Ops team. We have Diana from Engineering, Munira from Product, and Kim from our Technical Account Management team. So highly, highly cross-functional team, but I think the common theme here is that we all go to Western Union together. I’ve been here for a year and a half, and I have to say…

Tahlia Spiegel: Rippling, compared to other tech companies I’ve been at… You normally see this tension between tech teams and business teams and whatnot. I can honestly say you do not see that here. We are just way too busy for that. There is so much going on, and we know the only way that we can really do this is together. And I think today, we have some really cool stories to share with you, a little bit behind the scenes of how we go to Western Union every day.

Tahlia Spiegel: I thought a good place to start would be customer problems. Kim, you’re on the front line there. Do you want to share with us a little bit about solving customer problems?

Kim Glatzer: Yeah. Can you guys hear me?

Tahlia Spiegel: Yeah.

Kim Glatzer: I lead Technical Account Management at Rippling, and we get to work with our largest customers and our most strategic accounts. And one of my favorite things is when we uncover needs that we don’t yet support. The reason I love that is because of this panel and so many other people at Rippling that I get to partner with because when I’m at Rippling, if I uncover a customer need and really get to the bottom of it and find that it’s something a lot of customers need, we get to build that out. And we do it pretty quickly.

Kim Glatzer: Typically, we see a customer need trickle in, we see maybe one or two customers have a problem, and then sometimes it explodes, where suddenly, it feels like every customer has the same problem right now. And that’s awesome because we’re growing and we’re seeing problems that come with that scale.

Kim Glatzer: One of these needs happened recently. We had a lot of customers who hire an employee, terminate the employee, hire them again. Maybe they’re seasonal. It’s part of their business model. And it was really painful for them in Rippling for a while. They had to track different profiles of different employees. And the reporting wasn’t seamless. It wasn’t as easy for them to manage administratively.

Kim Glatzer: I talked to Munira about it a lot, and we got it on the roadmap. And we got it for, like, in several quarters. And that was-

Munira Rahemtulla: Q3.

Kim Glatzer: Q3.

Munira Rahemtulla: Q3 this year.

Kim Glatzer: Well, from the time that I brought it up, and that was awesome. But then, suddenly, customers needed it now, and we started having customers who just actually… It wasn’t sustainable for them to use Rippling if we didn’t support this. So I went to Munira again and partnered with her and with Jennie over there, and we got this really complex solution built out pretty quickly for our customers.

Kim Glatzer: The best thing about it was… I’ll let them talk about the process, but it feels good when you advocate for a customer. It feels even better when a customer says, “Wow, you just totally changed my quality of life.”

Kim Glatzer: After we were able to roll this out, we presented it recently to our customers at a customer advocacy group, and everyone was like, “Whoa, this is exactly what you needed. You hit the nail on the head. Thank you.” And I couldn’t believe in the record time that we did it. Munira and Jennie can talk a little bit about the process and all of the work that went into actually discovering what that need was.

Munira Rahemtulla: Kim sort of gave away the ending, but back at the beginning, we had no… I had no idea that it would turn out well. Because she came to me and said, “These customers want to have a…” A profile is the page that shows all of the information about an employee, right, like your name, your compensation, when you were hired, when you left. We were creating a new one every time someone worked at the company.

Munira Rahemtulla: We had a company that had multiple employees with more than six profiles. And when they needed to find a piece of information about that person, they would have to basically dig through these six profiles to find out if that person had ever signed an employee handbook document or taken their training or course or whatever.

Munira Rahemtulla: This was actually a very… The reason we had originally put it as a Q3, several quarters out, kind of roadmap item was that what people said to us was that they needed a single profile for a person, “A person should have one profile.” So you can probably imagine that that would require a re-architecture of the way we stored our underlying employee data in a way that would also require a migration from the multiple profiles to a single model. And it would be very complicated and a very long project.

Munira Rahemtulla: This is where you start to invent and come up with ways to find creative solutions to problems. And so I had this idea that maybe there would be a way that we could consolidate things at the UI layer rather than all the way down at the data layer. So I wasn’t really sure if the solution would fly, and so I turned to Jennie, who leads our research group, to ask her if she could talk to some customers and get a better understanding of, what was it that they really needed? They were saying that they wanted a single profile, but what actually was important?

Jennie Doberne: Yeah. This is a really fun project because one of the, I think, unique things about our product research team is one, that we get to partner so closely across the organization, but two is we don’t just talk to our customers. So when we get to really thorny issues like this, we need to go outside the building or go to Western Union and find, say, an HRIS system admin guru type of another product, maybe like a larger enterprise HR, payroll system, who can go deep into the weeds with us and really get into, “How does rehiring work in other systems? What can we learn from that? Can we explore this idea of a unified, say, on the surface layer but the profiles being separate? But also, can we get beyond that?”

Jennie Doberne: I think one of the things we quickly saw is like, “Yes, the solution that we’re kind of heading towards is very similar to what our top competitors do as well,” but we also learned a whole lot about problems that people have in other systems, so kind of preempting ways we might have to go to Western Union in the future, so things like, how should you model the data? What’s downstream of a start date or a rehire date? Could it be problems like benefits eligibility or equity and compensation, right? So all of those things we got into the weeds of.

Jennie Doberne: We also saw ways we could really differentiate, like when you rehire… I think Munira saw some really easy just like, “Oh, here’s things we can really pull forward so that an admin can have all this rich context that is in Rippling.” So I think where we ended up is not just getting this out in record time for our customers but also bringing them something that kind of went beyond what they might’ve even sort of asked or anticipated.

Munira Rahemtulla: The solution that we ended up with was one where we basically let you page through all of the profiles, and we take you to the most recent profile. And then we sort of give you a Previous and Next button so you can just see. And you can pick any tab, so if you’re interested in documents, you can look at the Documents tab and just page through the six times… The six profiles.

Munira Rahemtulla: We know that there’s six profiles, right, but to a customer looking at it, it’s like, “Oh, there’s just six pages of this data,” right? Or you can go to their Learning Management page and see what courses they took, and again, just page through the six profiles that they have.

Munira Rahemtulla: I felt like we were cheating. This really felt like a huge cheat, and especially because we were able to get it out for Rippling in about four weeks, which is… So we dogfood all of our… All of our products, we get to play with ourselves. And it worked pretty quickly out of the box. And so, just three weeks later, we had a beta launched to customers.

Munira Rahemtulla: I was super nervous, actually, to show this to the same customers that were like, “We need a single profile.” I kind of wanted to hide under the desk and be like, “So I have a solution for you.” But customers… Well, I don’t know, maybe I’ll turn it over to Kim to talk about what customers thought.

Kim Glatzer: Every single customer has said it meets their needs entirely. And I think that’s one of my favorite parts about finding customer needs and then seeing it come to a solution is we do our best in Technical Account Management to understand the needs and translate it to product, but having Jennie do all of the deep-dive research she did, and then when you’re actually building out a solution that I wouldn’t have thought of that addressed actually the needs that they had, they were blown away.

Kim Glatzer: We still have customers right now clamoring to get on the beta and give feedback. And everyone at this event that I was talking about with our customer advocates raised their hands to try it out. And so it’s super gratifying when we’re able to ship something so quickly, it meets their needs, and we see it actually impacting customer quality of life really quickly.

Tahlia Spiegel: Something that’s really special about us is… or about Rippling, is no matter where your role is, you cannot not be customer-centric. It’s not just a sticker on the wall at Rippling, right? It is literally deeply embedded. I think Diana, even on the engineering side, you… I think it would be interesting to tell the team, to tell everyone up here about how Engineering gets involved in supporting our customers.

Diana Soare: Yeah. Hi, everyone. I just want to plus-one what Tahlia just said. It’s everyone’s job here to support our customers. And so, from an engineering perspective, we do get involved, and we get involved quite a lot. And to be honest, this is something I really appreciate about Rippling, where we have this value of putting customers first, but Engineering is not on the sidelines.

Diana Soare: The main touch points for us in working with customers are through partnering closely with our Support team. We work on customer support tickets as part of our on-call rotation but we also do more ad hoc customer calls where we might help a customer debug or fix an issue in real-time. And sometimes we also do scheduled, more intentional calls, where Engineering just shadows with the goal of understanding how customers use our product and build empathy, ultimately.

Tahlia Spiegel: Yeah. HR for HR software is also a customer, so engineers have to talk to me all day long, which I’m sure they don’t like. Do you have an example you want to talk about?

Diana Soare: Yeah, sure, I would be happy to share. and this actually directly impacted my team. To set a context, we had a customer, they were going through implementation. This is the process where you set up your company and your employee base in Rippling. And they were targeting to go live with Rippling for their company in a few days. As part of implementation, they were hitting a few issues. And so this admin that the implementation team was working with, they were becoming increasingly frustrated, and they were at risk of churning from Rippling.

Diana Soare: One of the main issues they had was directly related to a product feature that my team built. And so, naturally, when it got escalated, I got pulled in. The context there was we built this product feature and launched it, and we were expecting or assuming customers would use it in a specific way. And this customer ended up using it in a totally unexpected way and, frankly, a way we didn’t want to support. However, we didn’t block it, so it wasn’t really the customer’s fault. And we also couldn’t go back to the customer and tell them, “Hey, use it this other way,” because they were already escalated.

Diana Soare: A few things happened as part of this escalation, and this was, again, a few days before they were going live. Within my team, trying to figure out, “Okay, what do we need to do? How can we solve this customer problem and really unblock this use case that they wanted to use in a timely manner?”

Diana Soare: I worked closely with the on-call engineer and another engineer on the team, kind of, again, going back, putting our thinking hat on and figuring out a solution. I think separately, and this speaks hopefully to going to Western Union, since I was the one that engaged with the implementation manager and the customer themselves, a lot of the other issues kind of fell onto me.

Diana Soare: I also went ahead and tried to find all the owners for these issues to either get an explanation or figure out, “Why is the customer seeing this?” and just really help them understand how the product works. And I worked cross-functionally and across time zones for this.

Diana Soare: Overall, I think a day before they were going live, we ended up fixing a lot of the most critical issues, and they were able to go live. And honestly, a lot of their employees didn’t even see these issues. So, yeah, all in all, I would say it was a success story.

Tahlia Spiegel: Very cool. So you’re all probably thinking, “What goes on at Rippling? What is all this chaos, this customer escalations and engineers on the front line talking to customers?” I think something I’m curious about is, how do we build product? How do we do it differently to other engineering orgs and product organizations that might have a different approach to building?

Diana Soare: Yeah, I mean, the one key difference I see is we don’t only say, “We care about product, and we want to build a quality product.” We actually do it. And so, whenever we have to shift things around or make a trade-off, it’s never the product quality, or product quality is the ultimate thing that gets traded off. We usually figure out scope or, to Munira’s example, figuring out the customer need and see if there’s a way we can provide that with more limited scope or time. Kind of going back to appreciating this value is we’re being flexible, we put customer first, and sometimes that means we have to scramble or move things around, but ultimately, it serves the customer, and it helps us build the product that we want to.

Munira Rahemtulla: Another really interesting thing that’s different about the way Rippling builds products is that we are a multi-product company, which means that we have Spend, we have Payroll, we have HRIS, we have Learning Management, we have Applicant Tracking. I could go on. I don’t know, does anyone know how many applications we have at this point?

Tahlia Spiegel: Plus 25?

Munira Rahemtulla: 25?

Tahlia Spiegel: Yeah.

Munira Rahemtulla: Yeah, I don’t know. There’s a lot. 50-plus? So this has very big implications on the way that we develop products because in order to develop that many products successfully… And each of these products is trying to compete successfully with the best-in-class competitive product on the market. These are not low-end, entry-level MVP products that we’re talking about. We’re trying to compete at the highest level.

Munira Rahemtulla: I think one of the biggest… The most important approaches that we take that enable us to do that is to rely on a platform layer that every product benefits from. At the platform layer, we have Reporting, we have Permissions, we have Approvals, we have Workflow Automation, and all of the other building blocks that all of the products that we are building need.

Munira Rahemtulla: That enables us to have small and scrappy teams that are able to go understand customer needs, understand what the best-in-class product looks like, and crank these out very quickly by relying on all of the underlying infrastructure. I think that makes it a super fun place to work because we can very quickly turn things around for customers.

Tahlia Spiegel: Yeah, it is.

Munira Rahemtulla: We build new products for them.

Tahlia Spiegel: Yeah, all hands on deck, all the time. Kitty has been unusually quiet. She is one of our top Slack users at Rippling. She has a lot to say and I think something that would be really interesting for you all to hear about. You may have read about it in the news, I don’t know. It was a pretty big day for us last year in March, SVB. Kitty, you’re the perfect person to tell us a little bit more about what happened.

Kitty Kwan: It is true. I am the second-highest Slacker at the company all time.

Tahlia Spiegel: No pun intended.

Kitty Kwan: No pun intended. For context, Silicon Valley Bank is a regional bank based in California that disproportionately banks for startups and VC firms. Because all bad things in payroll happen on Friday, on March 10th, 2023, SVB was actually shut down by federal regulators. On that day, funds that were held at SVB were frozen, including money moving in and out on that day.

Kitty Kwan: The impact to customers is quite clear, right? As a startup, you need access to your working capital to pay bills, to fund payroll. The impact to Rippling was actually very unique and it was unique because we are a payroll provider and as a payroll provider, we move funds on behalf of our customers in order to pay out their employees and we use Silicon Valley Bank, SVB, to both debit our customers as well as pay them out. You can imagine SVB is almost like a bottleneck in our entire payroll funds flow.

Kitty Kwan: On March 10th, we had a serious crisis that was actually very similar to the story Vanessa told on actual Western Union. On that day, we had no access to the funds that we needed to make payments for that day’s check date as well as frankly the foreseeable future because we had no information on what would actually unfold over the next 72 hours.

Kitty Kwan:  That really led to the first instance of our company going to Western Union. Our CEO made a very quick and decisive decision to use corporate funds to fund $119 million in payroll to pay out employees that day so that they could be paid, because that is the golden rule in payroll is you always pay on time and in full.

Kitty Kwan: Now, that was no easy feat and a ton of people at this company had to then further go to Western Union to make that happen and heroics were performed across the board. For example, in engineering, they had to pay out $119 million, same day, using an entirely different banking system. To make that happen, they essentially compressed an entire quarter’s worth of work into 24 hours. Essentially moving our entire banking rails from SVB over to JPMorgan. In addition, yeah, serious collapse. By the way, Albert wired, I think over a million dollars to the IRS using code. I don’t know.

Kitty Kwan: In addition to the engineering team, we had probably upwards of a hundred people in support and customer success, phone calling, texting, emailing our customers so that they knew what to expect because everyone was scared. No one knew what was happening with their money or whether or not their employees would be paid. Legal also did some pretty incredible stuff around researching FDIC insurance for our customers and our leadership team actually raised half a billion dollars in 12 hours so that we could be ready to make employee payroll next week if it came to it. Thank goodness it did not come to it. I guess SVB, the whole experience is very similar to the actual go to Western Union situation and it pulled really everyone at the company together and frankly is an unforgettable day.

Tahlia Spiegel: Yeah, we might want to consider saying go to Western Union and JPMorgan Chase.

Kitty Kwan: And USPS.

Tahlia Spiegel: And USPS. For sure. I want to keep things moving. I know we have about 15 minutes left on this panel. I know SVB was a day that no one will forget. There are lots of challenges that we overcome daily. I’m going to jump, I think to you, Kim. I think, can we talk about an example of a really challenging request that we pushed forward just to support one of our upmarket customers, which is obviously a huge focus for us this year.

Kim Glatzer: Yeah, so when I joined Rippling three and a half years ago, I was the only TAM because we didn’t have that many customers that needed a TAM. My org is now 75 people because we’ve gone up market so fast, which is awesome and obviously we uncover a lot of new requests. One of the coolest ones is that our customers are now acquiring and merging with one another. There’s enough customers on Rippling that they may go through mergers and acquisitions with each other.

Kim Glatzer: Munira mentioned, imagine a single customer with 40 SKUs on our platform. We started facing this ask of, hey, now we have two companies that are this complicated. Can you combine them for us seamlessly? Combine all this employee data, make sure there’s no payroll ramifications, benefits are seamless. We started scoping this out and then suddenly two of our largest accounts needed to go through mergers relatively quickly. My team really looks at customer retention and this was a deal breaker for them. Can you merge our accounts and make it seamless or not?

Kim Glatzer: We brought the ask to Munira and actually to every, it’s the most cross-functional project I’ve worked on. Every single product leader had to be involved and bought in to understand what we would need to do and we’re in the process of making this happen. Right now, we’re at the tail end of this massive set of mergers that have helped us retain some of our most upmarket accounts.

Kim Glatzer: My favorite part about this has been the teamwork between our CX team and our product team. It has been nights of going to Western Union. I’ve personally been on late night midnight calls with engineers trying to get the data in the system the way that we need it. So it’s been a really fun mix of us doing a lot of hands-on work, but then also product actually building out solutions so that we don’t have to do it next time. We’re going to Western Union right now, but we’re also productizing this so that we’ll be able to do it in the future seamlessly for customers.

Munira Rahemtulla: I just checked on this and we’re down to one last task before we’re completely done. The fun thing about this problem was it was less about timeliness or urgency. It was that these companies needed to merge, but they didn’t need to merge tomorrow or next week or even next month. They just wanted a plan.

Munira Rahemtulla: The complexity here, as Kim said, was the number of teams that had to be involved and so coordinating across the entire organization was going to be the big challenge here. The way that we did this was first of all explaining the criticality of this problem to our customers and also sort of highlighting the fact that this year, 2024 is expected to see one of the highest velocities of mergers because of the economic conditions. This was a problem not just that our biggest customers were facing, but also a problem that we’re expecting to see over and over again.

Munira Rahemtulla: Then the second thing that we did as we reached out to all of these cross-functional leaders across all of these different products was encourage them to think along two lines. One is what can you build into your product that will automate this? The second is, what do you already have in your product maybe that could be reused for this or maybe changed slightly to be able to support this?

Munira Rahemtulla: I went back to Kim and proposed a solution that would not be a push button solution. Usually the things that we build at Rippling are like a hundred percent automated and there’s no manual involvement. But for something like this, I suggested that maybe we make an exception because this is not something that companies are likely to go through many, many times. It’s usually a one and done or more occasional situation.

Munira Rahemtulla: Especially for these first two, I proposed maybe we could come up with a hybrid approach where we had people on Kim’s team sort of patching together the rough spots where it was going to be too burdensome to automate things all the way across all of the different products and platform. I came back with a proposal, here are the things that we can automate for you. Here are the tools that we can use for the things that we can’t automate, and here are the things that are going to be hardest because we’re just really not quite there. Can we make this work?

Kim Glatzer: And so we did. Like Munira said, we’re wrapping it up right now and it’s really amazing. I’ve never been at a company where so many people when we ask them to do a late night call or ask them to do something incredibly challenging, they just say yes. And we’ve seen it again and again. Whether it’s SVB or something like a massive undertaking, merging accounts, everybody just wants to dive in and has this extreme sense of ownership. We’re making it work. We’re going to continue to make it work and keep making it better and it’s been a fun partnership along the way.

Tahlia Spiegel: Yeah, for sure. Don’t let those late nights scare you. Especially when you’re doing it with others, cross-functionally, globally, cross time zones. It’s always 3:00 PM somewhere in the world. Kitty, you are on the forefront of global. I think, I have been here a year and a half, we were in four countries, mid ’22. We checked this morning and we’re now in 19. How did we turn on 15 countries in 18 months?

Kitty Kwan: Yeah, it’s an undertaking. Rippling historically and currently is a company that serves primarily US-based companies. But two years ago, we made the decision to go global and start building payroll related products that serve a global workforce. The goal really was to build a platform to make hiring and managing and paying a global workforce really easy.

Kitty Kwan: The definition of global has actually changed a lot since two years ago. In fact, it changes weekly, but at its core, what we do today is we have natively built payroll and tax calculation software, in nine different countries? In nine countries. We have EOR services in another 11 countries.

Tahlia Spiegel: Employer of Record.

Kitty Kwan: Yes, Employer of Record. Essentially a shell company that hires employees on behalf of others. We do contractor payments in 50 currencies across 70 countries.

Kitty Kwan: Global has really expanded really our reach here at Rippling. To be honest, I think what is most impressive about global is the breadth of people that it touches here at the company. Just to rattle off a few examples. Legal gets in super early to essentially set up our entity in each country as well as research what employment risk there might be so that our EOR can be compliant. We have product managers and compliance people who are essentially serving as in-house accountants and defining every country specific rule that there might be so that we can build the software to be compliant. Trust me, they wear many hats along the way, and you’ll be surprised exactly how much a country’s taxes reflects the country itself.

Kitty Kwan: Other examples, you have engineering, obviously building the actual product. There’s a huge role around payments and our treasury function really to both set up a local bank account, that’s step one, but also researching what are the ways we can compliantly debit and move money on behalf of our customers from one funding destination to another payout destination. It ends up being much more complicated than you think.

Kitty Kwan: Global is one of those initiatives that touches everyone at the company. We’ve been, so we’re now live in 19 countries, but we are also launching two to three every single month. So it’s both, I think our platform capabilities, but also everyone finally knowing the roles and responsibilities that make it possible.

Tahlia Spiegel: Yeah, for sure. Obviously not one stop kind of fits all. Jennie, I think you’ve been imperative in figuring out how do we launch in all these countries that have very different requirements.

Jennie Doberne: Yeah, I think one thing I can share about this effort is that really early on, I think the focus was on building out global payroll and EOR. Really thinking about essentially full-time employees as part of a global workforce. On the research side, as we sort of dug into this really large problem space, talking to customers, talking to non-customers, talking to people who work globally, we kind of had this insight. We realized actually contractors are a huge part of this ecology, but we’re not thinking about contractors. Our focus initially, early, early on was on employees.

Jennie Doberne: With that insight, we realized that there’s kind of a funnel effect. Actually, in a lot of cases, contractors are converted into full-time employees, so there’s somewhat of a risk if you go to market without considering how contractors fit in. At the initial launch, we did have ways to pay contractors, think payroll for contractors, but we also realized that there’s a lot of different kinds of freelancers out there, whether they work for project-based milestones or time-based.

Jennie Doberne: One of the most exciting parts of this project that’s yet to launch, but very soon, was a close collaboration with product, with design, engineering and research. A lot of iteration and was kind of a brand new product that focuses on paying and invoicing for global contractors. I think this will be really exciting when it launches and just shows, I think, that in all of these ways that we go to Western Union, it’s not just for Rippling, but it’s really for all of the employees in this much larger workforce that we’re supporting.

Tahlia Spiegel: Yeah, absolutely. All right, we have about five minutes left. We would love to jump to questions. We have a mic that will be going around, and we have a bunch of very passionate Rippling leaders here, so ask away. Yes. Jen’s coming around.

Maureen: Thanks. I’m Maureen, and I had a question for Munira and also the whole panel. I loved your point, Munira, about how your platform enables product velocity. I’m curious how you folks decided what to get right at that platform layer. Was it lessons learned? Is it product expertise? How do you enable that platform layer to help you with product velocity?

Munira Rahemtulla: Yeah, that’s a great question. I think that there are a couple of things that we quickly, and when I say we, I’m going to give the credit here to Parker. When he founded the company, sort of recognized was going to be core to many different products. The first is the employee graph just at its core, but then also every product just has these commonalities. I think he just recognized this pattern of like, oh, every product has reporting. You want to report on all of these things. All of these products have permissioning, and as part of permissioning, they need to know about the employee graph. They need to know who your manager is. They need to know who your HR business partner is. They need to know, there’s just this commonality of things they need to know. I think the first part of it was that, just pattern matching and pulling those out into a layer that every product could use.

Munira Rahemtulla: The second way that we recognize what platform capabilities are important is every time we launch a new product, we look at what the requirements are for that product that could be leveraged across other products, and we pull that set of things down into the platform layer rather than building it at the product layer. Because we understand that if you do that, now you’ve multiplied the impact of that thing that you just built, whatever it is.

Munira Rahemtulla: I mean, somehow as the leader for HRIS, a lot of cross-functional projects seem to land in my purview, for better or worse. The best approach that I’ve discovered to sort of getting rallying teams around these types of projects is that we have five product verticals with a product lead in each of those product verticals. Those five product leaders are my best friends. I feel like I’m just joined at the hip with those leaders.

Munira Rahemtulla: I meet with them frequently and keep them really informed about any potential project that might be coming down the pipeline that might need cross-functional support so that when it does actually land, it’s not the first time that they’re hearing about it. They’re like, oh, yeah, you’ve been telling me about that, that it might show up for a while now. I’ve had time to wrap my head around it. I’ve had time to think about what the implications might be for my product areas and for all of the products that are in my portfolio and so I have some thoughts about how we can make this work and how we can simplify it and how we can make it easier rather than it being completely disruptive. I think a lot of those things are relationship based.

Munira Rahemtulla: No. [laughter] We do a lot of things over Slack, and that’s probably a superpower in terms of being able to work across geos because people will pick it up and see it when they show up, when they have time, when they’re doing their own work hours and ask the questions that they have. We try to overlap as much as possible so that we’re not losing a day on every question. When India wakes up and start, they’ll read the Slacks, they’ll catch up with whatever happened, they’ll start asking their questions right away, and we’ll try to overlap so that we can answer those questions right away and move quickly in that way. But yeah, we don’t try to do huge cross-functional meetings. Those don’t tend to work very well for us.

Tahlia Spiegel: We have one more question up front here.

Audience  Member: I have a question around so many products being part of your HRI system, how do you maintain the balance between a good UX, user experience, and features? Because I’ve seen so many of these products, tools we have used wherein they have tons and tons of features, but the UX is just, it’s unbearable. You can’t use them. So how do you, I’m sure, yeah, it’s a question for you.

Jennie Doberne: Yeah, I’m so glad you asked. I think one of the ways I’ll answer that question is by saying, I think when we think about these building blocks, so our permissions model, our reporting, our workflow automation, it’s all the same across Rippling.

Jennie Doberne: What that means in practice for our customers and HR, payroll, IT, and finance teams using the product is that they don’t have to learn multiple tools. There’s one reporting experience to learn. There’s that consistency that we’re driving for and so I think it not only lends itself to velocity of shipping new products, it actually lends itself really well to things that are typically hard, like change management and training.

Jennie Doberne: We’ve also worked really hard to keep the experience simple. So you can do quite complex things with Rippling, but we always, especially on the design and research side, try get feedback on the product from people of all sorts, people who are the most seasoned payroll admin and people who have been running payroll for two weeks. I think really having that, using those building blocks not only lends itself to kind of the magic of Rippling, but also the incredible kind of ease of use that I think really wows so many of our customers.

Munira Rahemtulla: I’ll add one more thing, which is that, as I mentioned, we use our own products here at Rippling, and so we get feedback from every person. If you build something that is not usable, you’re going to hear it from everyone at Rippling. I am terrified of launching a bad product because I know that that’s going to be Slacks directly to me one at a time that I’m going to have to answer one at a time.

Tahlia Spiegel: And in a few public channels too.

Munira Rahemtulla: Yeah, and usually in the general channel. That’s the other place people like to complain about usability issues.

Tahlia Spiegel: All right. I think, oh, one last thing quickly.

Diana Soare: Yeah, I just want to quickly add, one thing I’ve observed here is we keep on iterating on products too. We’re not stuck on a specific way we did it, and so I think that that also helps us in continuing shaping the products where we keep on changing them just based on feedback and what we hear from our customers.

Tahlia Spiegel: Cool. All right. We have another panel that we are going to jump to, which is Career Do’s and Don’ts.

Jennifer Hasche: Career Dos, Don’ts, and A-Ha’s. Let’s give these ladies a hand. Fantastic panel. We’re going to switch quick. Maybe start in two minutes. You don’t want to miss the next panel. Grab more food, more wine. Thank you and see you in two minutes.

Jennifer Hasche: Hi again, everybody. Once again, thank you, Angie. Thank you, Girl Geek. This is a great event. It’s our first event with Girl Geek, so really exciting and really fun to see everybody here. And so the second panel is Career Dos and Don’ts. I’m Jen Hasche, I do recruiting here at Rippling, and so I’m going to have each of the panelists do a little bit of a career summary career journey before we jump into the questions. So, Tahlia, I will start with you.

Tahlia Spiegel: Hi, everyone, again, Tahlia here. I’m on our HR team. I’ve been at Rippling for a year and a half. I have an accent. I’m from Australia, so I’ve been in the US about 10 years, have moved from New York, LA, and more recently the Bay Area. I think I have pivoted at least two times in my career and certainly can provide some tips for making pivots later on in life, but have been mainly in recruiting and HR for most of my career. And now HR for HR software, which is super interesting.

Maria Chavez Cantu: Hello, my name is Maria Chavez Cantu. I come from Twitch as a Director of Engineering for Ads. Prior to that I worked at Pandora also as Director of Engineering. My background is I was an engineer. I’m an engineer. And I’m an engineer that doesn’t normally look like me, right? So I’m Mexican American, born and raised here in California, and basically was, like any other engineer that could attest, was the only girl in her classroom and definitely the only Latina ever, right? And so it’s been a journey, it’s been a struggle. It’s been definitely imposter syndrome, but it’s also been a great challenge and a great success and I’ve had a great career, and I hope I could share some of that with you today.

Diana Soare: Hi, everyone, again. I’m Diana. I am the Engineering Lead for Identity Team here at Rippling. I joined Rippling seven months ago. I’m also an engineer. Started off college as a backend focused engineer. I worked in small start-ups, which was a great experience for me, just kind of be able to wear multiple hats and just have a lot of ownership. I joined Coinbase as an engineer in 2018 and that’s where I transitioned into management. And now here I am.

Nan Guo: Hi, everyone. My name is Nan Guo. My role here right now is as VP of Engineering at Zendesk. I’ve been with Zendesk for four years, but working in tech industries for almost 25 years. I start from very untraditional career. Actually, my training in the college is a medical degree, so medical doctorate in training. So I switched my career in the dotcom internet booming stage, become engineering, and then working in the biotech, search engine, content management, ad tech, and now customer experience space. So definitely have some unique maybe perspective how I transitioned from one industry to another, can share my experience, and hopefully will be helpful for you. That’s me, and I’ve been with multiple companies, large, small start-up and big company, so very diverse background there. And really nice meeting all of you to talk to you about my career journey. Thank you.

Munira Rahemtulla: Hi, my name’s Munira, again. I started my career as a software engineer. I studied computer science at school, and my first job out of college was as a software engineer and then became an engineering manager. And then I took a bit of a career break and taught databases in central Asia for a year. And then when I came back, decided to make a bit of a switch into product management. I spent a year as a product manager at a start-up, both of those experiences were at a start-up, and then joined Amazon as a technical program manager. I then became an engineering manager, so sort of flip-flopping between the different roles.

Munira Rahemtulla: I spent 16 years at Amazon and launched a couple of businesses. Two were in the ad tech space, and the last one was called Amazon Live, which is a video shopping program for influencers to sell products on Amazon. And I left Amazon and came to Rippling about two years ago. When I was at Amazon I was a general manager, so running both engineering and product and marketing, a couple of other organizations as well. And when I left I felt like I sort of had to choose. Not a lot of companies structure their organizations with general managers in business units, so decided to go back to product management, and so have been here for two years as the Product Lead for our HRIS product vertical.

Jennifer Hasche: Awesome, great intros. Thank you, ladies. Nan, I’m going to start with you. You have a really interesting background. You started out in medicine. Can you share with us how you got to engineering?

Nan Guo: Absolutely. Sometime your career turn is not really by your choice. So I came to America, actually, I cannot become a doctor just because I’m immigrant and you don’t get practice medicine in America without green card. So that’s just a realistic practical matter I have to deal with. I was started on the PhD program for biochemistry. On the first year, I did really well and my professor really loved my performance, but I don’t really like it. I was like, okay, it’s not really solving real time problem. It’s probably research five, 10 years from now. It’s not for me. I’m lucky enough at that time, internet booming, I was super fascinated with all the internet, what can bring to change people’s life. I told my professor, I said, “Look, I’m really interested in getting into computer science.” He was shocked. He was like, “You have no background in computer science. You study medicine. There’s just two different fields. Are you sure you want to change?” I was like, “I’m sure. I think I want to try that.”

Nan Guo: At that time, I’m young, fearless, I don’t know what I get myself into. So I went to the computer science department say, “I want to pursue my master degree in computer science.” And the dean in the department shocked say, “Okay, you have no background. I don’t believe you can make it, so give me a really tough job. Say I give you one semester to prove yourself out.” And so I did. I working so hard and prove myself out. Since then I was really enjoying solving real time problem with computer science and I got master degree in computer science. Since then, I work in the tech industry, so that’s just not my choice at that time. But I felt like I catch the opportunity at that time and I no regret.

Nan Guo: At the end of the day, actually my medical degree and computer science have a lot of commonality because it’s all about solving problem. So you can imagine that you’ll actually talk to a patient. You don’t wait for five, 10 years to solve their problem. You don’t do research on their disease, but you actually need to have immediate response to the problem at hand. The problem solving skill is exactly the same, that benefit dearly on how we solving computer problem and software development.

Nan Guo: Looking back, I would say that choice is I’m lucky enough. I was able to have a limitation about my career at that time, but I was be able to make decision for myself committed to it and really make a success. So that’s my journey. But I will say if you want to do it, there’s definitely determination and the resilience, you need to invest yourself into that, and stay learning because you are behind, but you actually want to make sure you be able to spend the time to catch up. So for me, I will say, I really enjoyed that journey.

Jennifer Hasche: I love it. And so the aha is the problem solving. It’s crosses in both worlds and the do is be resilient. Any other dos that you want to leave the audience with right now? Career dos?

Nan Guo: Yeah, so I will say in term of if you want to transition from non-tech to tech, if you are not starting from the computer science degree, but you want to get in the tech, first, you need to ask yourself if this is for you. You want to commit to it. It’s hard. I won’t lie for that. It’s not easy transition. You’re behind. People study in their college, and you are years behind.

Nan Guo: One thing is, I really looking back reflect, is if you aren’t good at something, you need to invest 10,000 hours into that topic. Some people spend four full years…If you spend eight hour day and you spend probably four years and to get their 10,000 hour. And if you want to accelerate that, you want to spend more time to get that catch up. I did.

Nan Guo: I think I would say determination, and you really make sure you want to do it and you actually invest yourself do it. But enjoy doing that, not just feel like you’re suffering, but actually when your time you’re doing it’s like you love doing it and you don’t feel this pain. So that’s for me. So I be able to catch up on that being a very short period of time, two and a half years, I catch up with everybody else. And also select the discipline you can excel.

Nan Guo: Tech industries, the technology evolves so fast. I select the data management, I select the big data and the database, and that’s the niche I want to get really deep and become expert on that. But you can select the discipline you love, but really get deep on that, make you an expert in that area. You can do it if you’re determined to do it.

Jennifer Hasche: Love it. Maria, you mentioned imposter syndrome already, so I’m going to play off that a little bit. And the career you’ve had working in this industry. Can you share more about that and what that means to you?

Maria Chavez Cantu: I have also been in this industry for about 25 years and it’s been a challenge. I was also ignorant to what I was getting myself into at school. I thought, yes, it sounds like a great career. It was very hard. It was very, very hard. But fortunately, my work ethic did not allow me to quit.

Maria Chavez Cantu: I come from immigrants. My father was a migrant worker in strawberry fields, and so he instilled in me a great work ethic, and so I applied that to my life. And I also started college with a computer science degree and thinking everybody has been coding since birth, I’m way behind. But I managed to stick with it and be successful there. So the imposter syndrome really came from that, right? You always feel like you are not enough. You always feel that you’re behind, that you’re trying to catch up.

Maria Chavez Cantu: One of my big do’s is to be confident in yourself with what you bring to the table. Everybody has something about them that is special. Figure out what that is for you because that will be your differentiator.

Maria Chavez Cantu:For example, in college, nobody wanted me to be on their teams. I’m the only girl in the classroom. They all think I can’t code. Nobody wants you on their team. What did I do? Aside from being a girl and none of these guys had ever been near girls before. That was one advantage. But two, was I actually enjoyed English, I liked writing. And so what I told them, “Hey, I will write your specs.” Guys hate writing, right? They hate writing specs. They’re always like, “It’s a waste of time. They go obsolete.” I was like, “No problem. I will write the specs. I’ll write the test plans, I will do all that stuff that is required in a course.” And sure enough, that’s how I got on the teams. That’s what I brought to the table.

Maria Chavez Cantu: Obviously, as you get ahead in your career, that evolves and what you bring to the table, like I said, is going to be my work ethic. It’s going to be my passion, the energy that I bring into the room or that I bring into the team, my ability to collaborate with people. Then, ultimately, as I got later in my career, it was my ability to lead people, to bring them along, to want to be part of what I was doing. And that part is influence. And so I think all of that is important with that imposter syndrome. You have to have confidence. Update your resume even though you’re not looking yet. Update your resume so that you can know what you’re good at. You have to believe in yourself before somebody else is going to believe in you. And so that confidence is really important.

Jennifer Hasche: Awesome. I like that. So I’ve had a few questions on the floor about hiring and connecting with recruiters here at Rippling. I know you’re all hiring managers, and so, Munira, I’m going to start with you, but I would love to hear what do you look for when you’re hiring? For me particularly, I look for can somebody unlearn? Are they coachable? They can be really great at what they do, but it’s going to be different at Rippling. And I want to know, can they adjust? Can they change? Can they be coachable? So anything like that or however, but I’m going to go to everybody in the panel, so get ready to answer this question because I think the audience is really curious about that. And for Diana and Tahlia and Munira, think about how we hire at Rippling as well.

Munira Rahemtulla: Can someone else? I need a second.

Nan Guo: I can definitely start. Two questions, I want to split into two things. One is hiring right people. What are you looking for in the people you’re hiring? Oftentimes, easily fall into exactly into the checkbox. Like, oh, I have this five requirement, check, check, check, check, and that’s the person I want. I constantly told my teams, no. Of course, if you find that unicorn, that person check all the boxes and also have the drive due to not only for now for future, great. Rarely you find people check all the boxes. But what you’re looking for is people have the solid foundation, they have a good training, they know how to do the work, but they don’t have the perfect fit about the technology you’re asking them to do, but they can learn fast. They’re curious enough, they have the drive to learn. They also have determination and resilience to learn. They’re looking for more soft skill rather than hard skill. So that’s on the hiring side.

Nan Guo:When you’re looking at how you grow your team when they’re hired, and that’s another one, is that person determined enough, ambitious enough, aggressive enough, they want to grow their career, they want to be, I will say, motivated enough to get to the next stage. They know there’s hard work to be done. They also waiting to take hard feedback. So if people glass heart, if you say something constructive feedback, they just falling apart, that’s not the person you want to invest. You want to invest people that have the resilience, have the drive. So that’s when you’re looking at us hiring and also grow your team.

Munira Rahemtulla: When I’m hiring, I’m usually looking for two categories of things. The first category I would call sort of hard skills, like the skills that are needed to be successful at the job. And right now I’m hiring into the product organization. So the most important hard skill that I’m looking for is good judgment and product sensibility and empathy for the user. When you’re thinking about how to build a great product… Someone had asked a question in the last session, how do you make sure that you’re launching a lot of features, but also making them really usable?

Munira Rahemtulla: I’m looking for people that can do that, take a really hard, complex problem and make it really easy for a lay user to understand. That’s the first category is whatever the job is that I’m hiring someone into, do I have confidence that they’re going to be able to have the skills necessary and the judgment necessary to do that job?

Munira Rahemtulla: And then the second category of things are that I look for someone that will meet the leadership principles of the organization that we’re working in. And so those leadership principles at Rippling are things like pushing the limits of possible, and this is really important. Is this a person that will take a really hard problem and say, I can figure out how to do this. This is the attitude that I’m bringing to this problem is, god, that sounds impossible at first glance. We’re never going to launch a rehiring solution in seven weeks. Are you insane? But rather someone that’s like, okay, that sounds impossible and I’m going to figure out how to do it. I’m going to run through walls until I figured out how to do it. And so we have a set of leadership principles here and we’re looking for people that are going to really excel in those areas.

Diana Soare: Let’s see. For me, I think, so we definitely have onsite and all of these stages where we try to evaluate candidates against expected checkpoints, to Nan’s point. I think what’s really important to me and what I look for in candidates, there’s a few things. Quality and an emphasis on quality. Do I see the candidate really, even if they don’t know something, being curious about it, or when presenting and talking about past projects, have they had the learnings? Are they interested in what could have done better to make a better choice in the future? And so I think we have a really high bar for engineering here at Rippling. And so trying to emphasize on that, it’s really important for me as I build a team.

Diana Soare: The other thing I would call out is ownership, and this kind of ties in what Munira was saying, but also going to Western Union. We really want people on the team that act like owners that can take whatever you give them and run with it, figure out solutions and figure out how to push it forward. Yeah, so I would say those two are pretty important for me.

Maria Chavez Cantu: I’m trying to think of something that hasn’t already been said. I think I echo leadership principles. I think that’s very important. I think it’s important to understand the full product, not just the piece that you’re involved with. What are you building and do you take that ownership from end to end? It’s about understanding the problem, providing the solution, verifying its quality, and that it actually solves the problem.

Maria Chavez Cantu: To echo what you said, curiosity. I look for curiosity. People that are curious will figure shit out. If they’re not curious, they’re just going to basically do what they’re told. And that’s not the type of person that I want. I want somebody who goes and finds things to do, finds the problems that needs to be solved. So I look for those thinkers, those problem solvers.

Tahlia Spiegel: Plus one to everything that’s been said, it’s hard to go last. But I think something that I look for in addition to all of that is structure and clarity of thought and communication. Are you speaking in plain speak? Are you articulating something that is just simplified? It doesn’t need to be overly complex. And do you allow for there to be a dialogue where people can double click in versus somebody just speaking for the first 10, 15 minutes uninterrupted? Never do that. Check in with your interviewer would be some of my tips.

Jennifer Hasche: Love it. Thank you. Thank you, everybody. Those are great examples. I know that was top of mind for the audience. I wanted to throw that one in there. Tahlia is in HR here, and I wanted you to talk a little bit about for people in the room that are thinking about getting into leadership, how would you give them some dos and think about that and transitioning from IC to manager, IC being individual contributor.

Tahlia Spiegel: We have our leadership principles here at Rippling, and they do not just apply to leaders. Everyone is held to that standard. And I think you don’t have to have manager or director in your title to be a leader. And my biggest tip would be start to demonstrate leadership qualities and behaviors before you even get recognized for it. There’s a term here that our COO, Matt MacInnis coins, which is reaching up and pulling down.

Tahlia Spiegel: How can you look at what your manager has on their plate and how can you reach over and take something without needing to be asked? It could be offering to lead a team meeting. It could be offering to recap and drive next steps forward for a group effort so that when that day comes, when there is an opening, it’s just a no-brainer. It’s like, oh, Jane. Jane already demonstrates leadership qualities.

Tahlia Spiegel: We have this manager role and we will take a first time manager. And it’s just undeniable because everyone in the room that’s part of that internal decision to promote or not promote into a manager can see it already. And that starts with exhibiting some of those behaviors before you even get recognized for it.

Jennifer Hasche: And, Diana, I’m going to piggyback off a little bit because this is one of the questions you and I were thinking about is you have an aha moment going from an IC to a leader. You mentioned that at Coinbase. What was that transition like for you?

Diana Soare: Yeah, that’s a great question. I would say it was very organic for me. I think sometimes I talk to candidates and they told me like, “Oh, I want to be a manager,” and they have this plan, and they kind of shaped their career around that. And it wasn’t like that for me. And so it was really interesting. But I think to what Tahlia was just mentioning, I think there were a few key moments within my career where I kind of got the confidence to be able to take that leap.

Diana Soare: Being an engineer at Coinbase, this was pre-COVID, we were in the office all day. And so I think just naturally I would have colleagues coming to my desk to either pair program or just solve problems together. And I kind of realized like, oh, I’m enjoying this mentorship aspect and reflecting, I think I didn’t realize it at the time, but I think it slowly built up within me.

Diana Soare: Then similarly, I did a project as a tech lead and I was working closely with a few engineers on the team, and the project went well, and at the end I was like, wow, this was really good to have this impact. How do I scale myself to have more? There was definitely a piece of timing as well where Coinbase was going through this hypergrowth. And so when the opportunity came, I think to Tahlia’s point, my manager went ahead and asked me like, “Oh, would you be interested? I think it would be a great fit.” And reflecting back on some of these experiences, I made a transition and I’m very happy I did.

Jennifer Hasche: I love that because I recently had a member of my team tell me they’re interested in leadership and we had a really, really transparent conversation. And I’m like, “Now that I know, now that you’ve raised your hand, I can scale you. I can give you things that are a little bit more challenging as an IC and how does that go?” But it’s really great to know. A do for me is let me know. And I think another thing that really helps is let that manager know it doesn’t have to be now, it can be in the future. That also helps a little bit with the pressure of getting that person to the next level immediately versus you have a little bit of time to get them there. I’m going to stay with you, Diana.

Jennifer Hasche: How have you been handling such a demanding tech job? But I want others to actually come in and answer this too, because this is very top of mind. I crowdsource a little bit out there. But how do we do it all? How do we work at demanding places like Rippling, like Zendesk, like Twitch, share some stories?

Diana Soare: Yeah. Well first of all, I don’t know that I am handling it. I think I’m still figuring out. But yeah, there’s definitely a few things that have helped me. I think one is setting boundaries, and I know this gets thrown out a lot. And to be honest, it takes time to learn what that even means. Like, does it mean not to be online on Slack and kind of take the time for yourself or … yeah, just what does that mean? I think every person’s different and that means differently to different people.

Diana Soare: The other thing I think that helped me is also a mindset change. And so I think before I was like, “Oh, this is too demanding.” I was just waiting for those days … actually starting the day with the assumption that it will be easy and then it’s not. And so I changed my mindset and I’m like, okay, I expect every day to be hard and to be back to back between personal life and work life and all the things that are happening. And then when the day is easier, I get to enjoy that. And so that also kind of bootstrapped that.

Diana Soare: I think my job also helps, because I do a lot of context switching and so I’m also able to go home and do dinner or whatever it is, and then if I need to go back to work or read a message then I can do that really easily. So I’m kind of fortunate that the job made me do that.

Jennifer Hasche: Yeah, that’s awesome. Anyone else?

Nan Guo: I can speak a little bit. I think my hardest realization of the difficulty and challenge between life and work is on my startup experience. I joined TubeMogul at that time. It’s a video advertising company and we are the … the year before it goes IPO, and you can see how intense that will be to take the company to IPO. I was leading the project to getting the company to be SOC2 compliant. Therefore, we can go that IPO at the time. We used to be talking about TubeMogul life is the dog year. So you spend one year in TubeMogul is like seven years in any other company. I see some of my coworker getting in there with … this guy have a … full of great hair and five year later he was bald.

Nan Guo: One project I was leading on the data transformation, we’re going … at that time it’s Kafka 0.9 and we are going from a batch processing for data to real time processing for advertising. Literally for three months straight, every day, I only sleep three or to four hours. And at that time I was working with people in their early 20s. I was already in my 40s. I was like, even though my heart wants to go there, my body cannot take it. I was like, I’m almost about to quit that time. I was like, “This is too much for me.” At that time actually, my son was every day coming home. He said, “Mommy, I want to play a little bit this.” I played half hour with him, and he actually just completely reset my, I would say, work-life integration, not really balanced at that time.

Nan Guo: Then also I decided to take one day at a time. I used to be plan ahead for one week, two weeks ahead. It just felt like too much going on. You barely can make today, right? I decided, okay, one day at a time, make it. But after three months, since getting better and we’re actually getting to more, I would say, reasonable hours and actually get over that hump. I would say those times do come. But if you really feel you’re actually working on an impactful project, and you will get over that hump. When you look back, you will actually … the moment of your career, you are so proud of that.

Nan Guo: I did have a few moments in that career, that’s just one of them. But I will say keep doing what you’re doing if you are really passionate about it, but you need to be able to feel this is the work you actually want to devote it and you want to really put your heart and soul into that. But I don’t regret … this is an experimenting. I was planning the joke for my bad experience and people laugh about it, but at that time I was literally thinking about quitting at that time. But get over that is a great experience and I can write a book for that.

Jennifer Hasche: Do you want a couple …

Tahlia Spiegel: I have a couple I can add. I think one, just to your point about the discomfort and just sitting in that. If it’s something you really want to do, the growth is going to happen at the edge of that, right? When you think, “What am I doing?” You are going to become faster, better, stronger, smarter, and things that were once hard will become easy.

Tahlia Spiegel: My second tip … and my boss bought me a book, Darcy McKay, she’s our SVP of HR here. It’s called Essentialism. And essentially the gist is you can’t do it all. So pick the things that you want to do really well and then be okay not doing some of those things.

Tahlia Spiegel: And my last thing … sorry, I’ll pass it … is just being a manager, at Rippling, we also do IC work, but the more you invest in your team …

Jennifer Hasche: Really?

Tahlia Spiegel: Crazy. The more you invest in your team and when they grow, you grow. So you will be moving on to new things and be able to do more as your team expands. So really invest in them and their growth and they’re going to reach up and pull down off your plate, and so the kind of story goes.

Maria Chavez Cantu: Yeah, I was just going to say one thing that gets me through it is don’t stress the shit that you can’t control or you can’t do anything about. So you’re going to have situations where people above your pay grade make decisions and you could completely disagree based on ideological or whatever reason. At some point you just have to disagree and commit and just move forward because you can’t be stressing about every single decision that comes down at you. It’s just like prioritization, right? You got to prioritize. What are you going to worry about? What are you not going to worry about? So that’s what helps me.

Jennifer Hasche: Great. And Munira, did you want to … ?

Munira Rahemtulla: Sure. Yeah. I mean I would say the theme from what we heard here is work hard. What everyone was describing is ways to work hard and long as well. It’s not … it definitely helps to get efficient at what you’re doing, as Talia was saying, but you still are going to have to work the long hours. And so when you think about how you fit that into your life, the other thing to do is take a hard look at your life and figure out how to simplify your life as well. What’s important to you in your life? And focus on … figure out what those things are that are important and how you fit those in. And then think about the things that are less important and how you can minimize them either in terms of how much space they take up in your brain or how much time they take up in your life.

Munira Rahemtulla: I have two kids and have the luxury of being able to afford different types of help. So if you have that luxury, think about what you can do to make the life part of your … the things that you don’t … aren’t important to you in your life, how do you make those things easier?

Munira Rahemtulla: I would also encourage you to think of it and invest as an investment in yourself and in your own career. So even if you’re early on and maybe not making a huge amount of money, or if you’re early in your career, whatever, still spending that money on making your life simpler enables you to then spend the longer hours at work. And that, if you do it right, will pay itself back. That’s an investment in your career, your ability to get promoted, your ability to do better at work, and therefore your ability to make more money. So you’re investing in your ability to make more money.

Munira Rahemtulla: When you think about it, when you sort of reframe that problem that way, don’t feel guilty about those things that you’re doing to make your life part easier. Maybe that’s as simple as Instacart instead of the hour you spend grocery shopping, right? But maybe it’s something more involved like a nanny or an au pair or whatever it is or something that helps dinner prep go faster. These are all … if cooking isn’t your thing, if cooking isn’t the way you unwind after work, maybe you want to make dinner prep easier, maybe you spend money in that area and you should think of that as an investment in yourself and your career.

Jennifer Hasche: Yeah, the only thing I’ll add there is ask … so I had a daughter when I was 19, so it wasn’t expected. And I was in an office where everybody could stay late or do things and I had to bolt and I felt so awkward and weird because I had to bolt. And I was a recruiter at an agency and it was commission-based. It was a hundred percent commission based, so I really wanted to put in the hours, and I just … this is a long time ago, so you’ll laugh. I asked for a laptop. Nobody had a laptop back then. And I just said, “Hey, can I get a laptop? I’ll work from home. I don’t want to leave at 4:00, but I have to pick up my daughter,” and I never looked back. ometimes you just have to, to Munira’s point, there’s things that can … your employers will think about ways to optimize you, believe me. You just sometimes have to put the idea out there. And sometimes that makes your life easier too. I know we’re at time, but I do want to give the audience … Jen, if you’re still here. Yes, Jen’s got the mic. And great job, panelists. Thank you for sharing all this. It went by so fast, but any questions for our panelists?

Catherine: Hi, I’m Catherine. I was wondering … so for context, I’m reaching seven years in my career and I grew up and was raised as work really hard, put your head down, stay quiet, all of that. And now I’m reaching that point where it’s like that doesn’t work. And so I was wondering if you folks could share, assuming you reached that point, how did you pivot your mindset in terms of what steps did you take to work smart versus harder?

Maria Chavez Cantu: I had a scenario where I was an engineer doing the same thing. Hard worker, head down, company’s best kept secret, right? There was an opportunity where there was an architecture, an architect role that was opening up. And I recall seeing all these guys walk into the chief architect’s office to interview for the position. And I was just like, “Oh, that person, and oh, that person, that guy, okay.” It’s all guys. “That guy.” And then I started going, “Wait, that guy? That guy? Wait, I’m better than that guy.” And so what I did was I basically updated my resume and I looked at the job description and I wrote a cover letter and I went in there and I said, “Hey, I know how to do every single thing that you put there.” And I gave myself that opportunity. It was an aha moment for me, because until I saw all those people walking into that room, I didn’t know where I stood.

Maria Chavez Cantu: You have to give yourself that opportunity. You have to know what you’re capable of and make sure that you advocate for yourself. Nobody’s going to advocate for you. You cannot wait for your manager to just magically give you a promotion because you’re working hard. You need to ask for the promotion and then it’s up to the manager to tell you either you’re right, you do deserve the promotion, or let’s work on what are the gaps for you to get there. But at least you’ve started that conversation, and that’s what you need to do. And you need to do it as soon as possible, right? Unfortunately, not wait seven years. You need to do it at two, you need to do at three, right? Or you move to another company and they give you the raise, right?

Nan Guo: I couldn’t agree more what Maria is sharing here. I want to share two additional things that helped me. I was in the same situation before. In my first eight and a half years, I have no promotion. Some is because I’m on the immigration getting my green card. But my manager is super nice to me and I was just like, oh, this is a great manager and really nice to me, really loving, caring. But no promotions, no raise, but all the hard work I’m doing recognized. “You do great work, but not really career development.” So don’t mistake a manager nice to you to the … a great manager. Great manager give you constructive feedback. That feedback is really hard to hear. While my best leader I follow, he’s the leader I thought … I got fired by him. He’s the only leader to almost make me cry.

Nan Guo: I’m a really tough girl, but hard to make me cry. My stress was really high. At one moment he almost made me cry. He’s a co-founder at that time for T-Mobile. I thought I got fired. But he said, “No, actually you did a wonderful job. I just want to push you more.” That’s the leader you want to follow. That’s the leader who will give you constructive feedback, help you to improve and also give you opportunity to sponsor you for your growth. My tremendous growth was coming from that kind of leader. That’s one tip.

Nan Guo: Second one, don’t mistaken working hard depending on what product you’re working hard for. You need to be very select on the project. Don’t shy away from impactful project, training and project, even though it’s hard as long as it’s impactful, impact customer, impact business guide on that. Don’t just working for easy project. Because sometimes easy project have a higher chance with success, quite the opposite, because easy project have higher expectation to be successful, even though your successful is given.

Nan Guo: The hard project, impact for project, you’re getting surrounding systems supporting you to be successful. You get a lot of visibility. You’re also getting … if you are successful, you’re getting a lot of great opportunity to grow. Those two tips, I will say. Work smarter, selective on the project you’re working on, and the leader you follow.

Tahlia Spiegel: Two things. One, are you positioned for opportunities at the current company, right? If things are slow, stagnant, there just isn’t that much, it’s going to be harder, right? Are you at a company where there’s a ton of growth and a ton of internal mobility is kind of one piece.

Tahlia Spiegel: Two, assuming that you are in a company like that, yes, your manager and all the things that have been said are super important to your own growth and development and mobility. But also how are you leveraging the people around you and your network and building those cross-functional relationships so that other managers on other teams also see the good work that you’re doing? Because good work rises to the top.

Tahlia Spiegel: With performance, we do calibrations. We get in a room with managers and we talk about what does good performance look like? And if someone’s like, oh, “Jane is amazing, Jane’s a five, she greatly exceeds high expectations.” And every other manager’s like, “Who’s Jane?” The best kind of discussions around calibration is when everyone’s like, “Yes, Jane, absolutely. She’s a five, undeniably.” So build that network and ensure that others can also see your good work so that if they have opportunities, they might kind of tap you as someone that they’re interested in.

Jennifer Hasche: Great advice. Good question. Thank you. One last question and I’ll let you get back to the food and wine. Anybody else? Yes, up here.

Tricia: Hi, I’m Tricia. You’ve all spoken so much about your individual strengths and your work ethic. Can you speak to someone who’s been a good mentor or role model for you on your journey to where you are today?

Jennifer Hasche: Munira, you want to take it or do you want …

Nan Guo: I maybe just tag on what I was sharing the leader you follow, right?  I was lucky enough to have a leader challenge me. And at that time it’s very uncomfortable. First you need to be looking at the leader truly investing in you, and you need to be worthy of investment. So when leader are looking at, okay, does this person actually have the good drive and the curiosity and learning and be able to have the potential to grow? The leadership will invest in you. Also don’t be afraid to ask that leader. If you see that leader and try your best to get connected with that leader, and then the worst you’re going to … sometimes they are shying away from, oh, this leader is so influential for the company. He doesn’t know me. I mean, whether I can connect with him or not, the best thing, you just ask. The worst thing is you get no. That’s okay, right?

Nan Guo: If you get connection to that leader and the leader actually sees your potential that you invest in you, they give you the real feedback, not just feedback, “Oh, you’re doing a good job. Keep up what you’re doing.” That’s meaningless. The meaningful is the more constructive, “Okay, I see you can do one, two, three, then I can help you connect the other leader, give you impactful project, but also help you to grow your career.” That’s kind of mentorship and the sponsorship.

Nan Guo: There’s difference between mentorship and sponsorship. You need to take initiative to approaching them and identify a leader you want to follow and also connect with them. So that leader will invest in you, but you want to work in yourself. What value do you bring to that leader? They want to invest in you. So therefore they both can be beneficial, because leaders are also looking for that potential people they want to grow in their organization. So looking at both sides.

Munira Rahemtulla: Sorry, sometimes I just need a minute.

Jennifer Hasche: I love it.

Munira Rahemtulla: There’s lots of different ways of thinking about what you want out of a mentor and maybe it’s a sponsor, maybe it’s a mentor. In my career, I was actually … and actually the reason I said no to answering this question initially is that I’ve had a lot of mentors that I didn’t feel like I got a lot out of and frankly thought was a waste of time, and so had kind of written off mentorship to some degree, and especially the type of mentors that would try to tell me how to do my job, like, “Oh, you should sit at the head of the table or speak more confidently,” or, I don’t know, whatever that feedback was. I can’t even remember. But I never found that super useful.

Munira Rahemtulla: But there was one mentor that was just incredible for me, and I was actually mentioning it earlier, which is that when I was running Amazon Live, which is a live video shopping business, I had the fortune of having Emmett Sheer, who is the CEO of Twitch, as my mentor … CEO and founder of Twitch. So he founded a live-streaming business and he was able to talk to me about actual ideas for my business. And I found that just mind-blowingly amazing, just the way he thought about his business, the way he explained what was important, what metrics were important, what he tracked, what a good benchmark looked like for any given metric, what’s a good average viewing time on a live stream, for example. That really helped me take my thinking about my business to the next level.

Munira Rahemtulla: So I guess I would say think about what you’re looking for in a mentor, but also consider something that’s maybe not the first thing. I feel like the first thing people think about in a mentor is someone that’s going to tell you how to do your job, what to do or how to act. But also consider that this other really important thing, which is that if you can connect with someone about the details of what you’re trying to accomplish and they can help you in that specific knowledge area, that can be really transformational to you as a leader or in what you’re trying to accomplish.

Tahlia Spiegel: And I think different role models give you different things, right? And you will take inspiration from all the different leaders that you touch, cross paths with, et cetera, et cetera. And you’ll select what are the things that I think are going to make me … if I do that, if I try to work at that, how can I incorporate that into my practice? And those things are going to also serve you well with mentorship and stuff like that. And I think, yeah, you can’t force it too, right? You’ve got to … sometimes it’s opportunistic, sometimes you need to know what you’re looking for, and sometimes those learning moments just happen organically versus a mentor-mentee type formal relationship.

Jennifer Hasche: Wonderful. And I’ll just add on to that. Sorry about that, yeah. Sometimes I forget the mic’s on. Back to the dos and don’ts, don’t think it has to be this certain person, at this certain level, at this certain company. It’s everyday moments. I think I get the most learning, aka mentorship, in the moment from things that scare me, from leaders that I don’t see eye to eye with and/or I’m just, “Wow, that person feels like they’re hard to work with.” But that’s when you’re learning, when you’re actually really sticking with somebody who’s a very different point of view from you, but you can pull back and learn. And those are what I call every day mentoring moments. You get them, you just have to be aware that you’re getting them. All right.

Maria Chavez Cantu: I have one more thing to add to that.

Jennifer Hasche: Please.

Maria Chavez Cantu: Another alternative to mentoring is some coaching circles. For example, at Twitch, there were five engineering leaders that were women and we would have coaching circles. And it was great because all of a sudden you’re interacting with all these people, you’re having meetings with executives, you’re having meetings with particular individuals and they’re like, “Oh, that person’s not really that bad if you approach them like this,” or, “This is the right way to write a strategy document and who to send it to.” Those types of things, that is gold, right? If you can get a group of people that support each other, especially women in an organization, it’s amazing.

Jennifer Hasche: Awesome. All right, well a special thank you to Nan and Maria for joining us tonight. Really, really excited you’re here. And thank you so much for saying yes. Again, thank you, Girl Geek, and I hope you guys all enjoyed it. I think we’re going to send out a survey to get some feedback. And there are some people from recruiting. If there’s no recruiters left, you can come talk to me. But it’s J Hasche at Rippling. Happy to connect you. If not … and Nate’s here. He’s raising his hand. And so Nate will help me out. And again, thank you for coming. Enjoy the rest of the evening. We’re going to stay around for a little bit for some networking. Otherwise, safe travels on your journey home. All right, thanks. Bye.

“Speak to Impress: Elevator Pitch and Crafting Impact”: Hana Rasheed, Senior Engineering Program Manager, Office of CIO, Cloud and Software Optimization at Adobe (Video + Transcript)

In this session, Hana Rasheed discusses the importance of having an impactful elevator pitch and shares her own journey of finding her voice and career success. She emphasizes the need to tailor your elevator pitch based on the audience and situation, and highlights the importance of numbers and specific skills in making your pitch impactful. Rasheed also provides tips on building confidence, making eye contact, and practicing your elevator pitch.

Transcript:

Hana Rasheed: Thank you so much, Amanda. Happy to be here. And also thank you so much for everyone who have joined here and have believed in this platform that Girl Geek community have brought in. I’m a huge fan of Girl Geek community. I have been part of that since 2015. And this session is more for you. And I would love to know from you and your journey about why are you here, because I wanted to ask you guys about your journey, and why is this session, which is to carve your elevator pitch? Why is it important for you? And I would love to see a lot of your responses in the chat.

And I would love to share my journey. Just like Amanda shared about my experience, I would like to add why am I passionate and why am I here, because I myself have been an introvert early in my career and [inaudible 00:01:11] 15 years of experience, and I would say it’s only in last five years that I have found my voice thanks to the community. I have lived in San Francisco, recently transplanted in Texas. And in my career, I have been in Massachusetts for five years, in San Francisco Bay Area for eight years, one year in New York. And what I learned from all this transition and travel was, A, there are career transition, B, there can be a rollercoaster ride in your journey and, C, how would you communicate your journey to other people and make it more impactful? So you make a mark on people’s mind that, “Hey. I met this person at this place.” This is a great takeaway of finding your voice.

And my journey I would like to share, but please use the chat why is it important for you to have an impactful elevator pitch and why are you here. So my journey started, I graduated from graduate school, background in electrical engineering and computer engineering, network management. I had a job while I was graduating, but since I am an international student, my paperwork was not available. They did not come on time and my offer was rescinded. In 15 years, I have come into a plan of having a better immigration strategy and now I have a green card. However, I have been through a stage of being an immigrant, being on student visa, being on work visa, being on dependent visa, getting laid off. I had a rollercoaster ride with multiple reasons and multiple breakthroughs in the country.

And when I graduated, I was looking for a job and when I found my career path, it happened to be based on my networking skills. I landed a technical marketing engineer role at NetApp, Network Appliance Company, which was back in the day a competitor for EMC and now a competitor for Dell. And this is the place where I got the opportunity to travel across the world, present in front of 200 people. I was part of product management, but still an engineer which I started my career in. But also I learned from my reporting director, my manager who at that time was director of Product Management. And I learned by connecting with them that, “Hey. I would like to shadow. I would like to learn, I would like to explore,” because being an engineer, just sitting on the desk was not something I would want to do. I was in lab working with all the cables. I was in front of customers as sales, training them on technical pieces. I was working with marketing. I was working with engineers. It was very cross-functional role.

And this gave me an opportunity to dive into different areas, but what I went through was a rollercoaster ride where I got laid off, immigration things changed, and I got opportunity to connect with a lot of professionals in my industry. And guess what? Somebody from my friends hired me because I went on few trips or a reunion trip you can say and they saw me how I’m managing the skills of having a whole group together and making a plan to go somewhere, do the activities, and I got the role in a utility company in New York. But that helped me with it, it helped me in transitioning from an engineer role in analytics and going towards project and now program manager role.

It was not an easy ride. And as I say, why this workshop? Because I had been through multiple layoffs. I had been through multiple rounds of interviews and still have gotten rejected. I’ve been in video interviews even before pandemic started. I’ve been in the shoes of people who are struggling now or have never had a chance to go to the networking event and find their voice of like how can they articulate their journey based on the audience. And I am now in Texas living in a house, having a great husband in my life. Why would I need to do that? Because I know I want to give back to people in the community who look like me, that I did not have in my time.

So that’s why since 2018, I started helping people out on LinkedIn by making their LinkedIn profile optimization, helping people with salary negotiation. I started a podcast, Hire Talk. I started a community when I moved to Dallas Fort Worth area, because I did not have friends, but I did want to give back and contribute to the community because I felt the same thing, being the only woman in the room, being the only woman in leadership, being the only woman in the lab or in the workshops that you are conducting and going to the conferences. There were hardly 10 women among 100 men.

So here is the agenda. Please share your why because that’s where I would love to help out, make it more interactive, and let’s start to help each other out. Now one more thing I would like to say, if you are sharing your why, I would like to [inaudible 00:06:29], but also, this is your chance to connect with everyone in the chat too. Drop in your LinkedIn profile. Connect with each other. Send a personalized invite saying that, “Hey. I was in the same session as you on Elevate Career Conference and we attended the session of Elevator Pitch Articulation, and would love to connect.” This is how you will grow the network, and this is how I used to do. If I could not [inaudible 00:06:59] connect with the panelists, I would also connect with the people who are attending because guess what? They are in the same boat as I am. And you can find my LinkedIn profile in my session. It’s also on my page. Hana Rasheed is my name on LinkedIn as well.

Now your why. I [inaudible 00:07:21] quickly go through some of the why’s. It is so important to practice an elevator pitch. It feels so much more [inaudible 00:07:24] otherwise. Sometimes things you say, someone else needs to hear, and never [inaudible 00:07:30]. I love that. I just bought a house. So I’m terrified of even the idea of layoff. Absolutely. I [inaudible 00:07:39] support piece of community that just need little help. So far in my career, I have been software developer for only nonprofit. I’m here on the session, we’ll learn about it [inaudible 00:07:49] more effectively with my colleagues. I’m here to learn from each other and help each other out. Community is incredibly important. [inaudible 00:08:00] love to refresh and refocus on [inaudible 00:08:02] absolutely we all need to learn, even [inaudible 00:08:05] who’s the senior product manager. Highly experienced person, but every stage of life we need to learn because we are what? Millennials, or maybe not, and there is Gen Z who’s coming in. So we have just keep up with the new generation as well.

I do not [inaudible 00:08:25]. Absolutely. There are people who have told me, “Why don’t go open a business?” And I was like, “I have never thought about it.” And this is happening since last 10 years. And pandemic happened. I started exploding and things started exploding as well. Now, let’s go quickly on our session and I would [inaudible 00:08:47] click on this. Now, this is why I said community support is important. Just spam the chat with your LinkedIn profile. Click on all the tabs. You can send the Connect, Invite afterwards, but spam, spam, spam, spam. Because chat is what you would need. I’m sorry if it’s going on YouTube, but still. You have to learn to pay it forward. If you are going forward in your leadership role, put back the ladder and bring those other people up because we need more women in leadership role to build up more and more [inaudible 00:09:23] network. It’s amazing to see a room full of women leaders that you can connect with and you will also [inaudible 00:09:30].

And one thing I want to share if you want to… This is something a lot of people have said. If you want to get things done, hire a woman. If you want to get everything done, hire a mom. I’m not a mom yet, but I still vouch for a mom. So whoever is mom in this group, kudos to you of working in so many roles in your life, as well as in your career.

Here are a few tips and I would say there could be even more that come up. So what is elevator pitch? Can you guys share in the chat please? Elevator pitch is basically your introduction. It can change based on the audience, based on the place you are in. And introduction, we’re in an era of Instagram, Threads, Twitter, where everything is changing every day. Attention span is not more than 30 to 60 seconds. That is why the elevator pitch has to be less than a minute. In an interview, it can be two minutes when you have an interview or job interview, but otherwise, keep it brief, keep it simple. Know your audience. If you are in a networking event or a baby shower or in a housewarming party or in a kids play area, your elevator pitch would be different compared to if you are meeting somebody at a conference. If you are meeting somebody in a meeting or a customer meeting or in your work trip, your elevator pitch will change.

And I will still be amazed by guys. We have to learn a lot of things from men because there goes the confidence. I met a guy in one of the ice cream social and he was talking to me everything technical and I heard him same thing talking to someone else but marketing focus. I was like, “Hmm. What is this guy doing?” But that depends on your audience. Your audience is important. If you are in a job interview, you look for jobs. And I’ll talk about that example later in the slide too. You talk about the job. You talk about the job description. You do the research on the company. However, in the social environment, if you are in a happy hour, if you are in a conference or interested in networking even, your elevator pitch would be different. But how can you make it impactful?

And I would like to ask you guys in the chat, how would you make it impact? Because it does not matter if you are in a leadership role or if you deal with finances or not. But the number gives you the data and the data shows the impact of your work. And there are some examples I can give you, which is even before I started handling finances and stuff, is number of projects [inaudible 00:12:20] worked in. And start with number of years I have worked in. It does not matter which role you are in, but it does matter how many years of corporate experience do you have? And even if you have started working from the age 16, that’s something you can share in your personal life story too.

But when you start about your professional experience, number of years you work with, number of projects you worked with, if you have worked with different number of stakeholders. For example, I have worked with 25 stakeholders in 11 projects and the dollar amount of that project is $500 million. Even if it’s not $500 million, even if I’m working on 100K project but that is a dependent project for a $500 million project, that is impactful project for you. And that’s something you must say because it can become a risk for a bigger plan, bigger company vision. So that is why numbers are important. Now, if you have worked with different geographic location people, that’s a number. If you have traveled to number of places, if you have worked with X number of customers, that is a number you can talk about. If you have bring in savings of X dollars amount, that’s number you can talk about. If you have improved number of cycles or efficiencies or performance of any kind of software tool, that is a number you could talk about. But keep it simple.

Something that you must learn and explain what you do, what are your skills. If you are transitioning from a certain role, suppose journalism, to QA or journalism to any other role or from UX design to a product manager, talk about your transitional skills. For example, in my case, I’m an engineer with number of skills that I can translate to for project manager. I’m more of a people person. I like working with one-on-one. That’s your USP. Make [inaudible 00:14:23] about how you are different from others. Mention your goals specifically and bring a specific interesting hook, which is, “Oh, by the way, I love photography. Oh, I went to podcasting. I love to share these things with other people and love to help and give back to community. I love to do volunteer work.” Those are the things that you can be very specific and you can stand out.

And what you do is you quickly go over. On the confidence side, be more persuasive, make more eye contact and practice. Every time end your conversation with your LinkedIn profile QR code. That’s how the [inaudible 00:15:03] one round circle of connecting with people. And it’s okay if you have not talked to anyone and gone to a conference or in a networking session. Happened to me five times or more and I made a goal of, “Next time I go, I’ll talk to one person and come back.” That’s a goal I would have. And then I increase one by one. And that’s how I practice my elevator pitch.

Now what not to do. When I’m nervous, I ask or I ask or talk too fast. And a lot of time it’s taken as, “Oh, she’s an immigrant and she talks too fast. I don’t know of her lingo,” but that’s not the case. It happens to everybody. So what I would say, practice, practice with pause, because whenever we are nervous, we are verbose and we talk too fast. And you have to emphasize on the work that you want to emphasize in. For example, I have 15 years of experience working in five different companies in the cloud environment. Do you know? You have a pitch voice going up and down. That’s what you have to elevate and not restrict yourself in one pitch. [inaudible 00:16:12]-

Amanda Beaty: I’m so sorry. We’re out of time. And there’s so much interest in this topic. Thanks, everybody, for joining us. Thank you so much, Hana, for your time and for putting this together for us. And we will see everybody in the next session.