Tal Flanchraych

In 2015, after years of writing cover letters and networking, Tal decided to cold apply to 200+ product management jobs and got more initial phone interviews in one week than she’d ever had in her life (38!!!). After trying the same experiment with friends who had different professional backgrounds, it became clear to her that the “spray and pray” approach actually does work — and often works even better than any other approach — when done at scale.