Girl Geek X Elevate 2022 Trusted Partner: When founder Ken Fisher established Fisher Investments as a sole proprietorship in 1979, he wasn’t trying to beat competing investment firms at their own business model. Ken simply started a new model, advising institutional clients in using domestically-focused, small-cap value equity investments. What began as a small, startup-style institutional investment company soon expanded into a largely-untapped market: money management for high-net-worth investors looking to meet their long-term financial goals. As of 9/30/21, Fisher Investments and its affiliates have offices in 8 countries and manage over $189 billion in assets for more than 100,000 clients. This isn’t happenstance; it’s the byproduct of collective grit, fortitude, and desire to change the financial services industry.