Shilpa is a Senior Software Engineer at Criteo where she uses Apache Spark, Scala and Python to build the data pipeline for Criteo Business Solutions. In her role as a data engineer, she works on the big data platform that processes multiple terabytes of user behavior logs per day. She has worked on ingesting and transforming this data into data models for efficient consumption by BI, Analytics, Machine Learning and other teams. Currently, she is working on re-writing the Attribution module that connects user activity data, such as clicks and impressions, with order confirmations to measure retailer’s ROI. Before Criteo she was a Data Analyst at ITHAKA/JSTOR. She has a master’s degree in Information Science from University of Michigan’s School of Information with a specialization in information analysis and retrieval.