Sarah leads the Insights and Growth Marketing team at GroundTruth, using the power of real-world, location-based data to understand consumers, create market-leading content, and empower brands and agencies with actionable insights to enhance their business. Before joining GroundTruth, Sarah was Director of Custom Research for Nielsen’s Telecom Practice Group, where she was responsible for designing and executing proprietary research studies for Nielsen’s technology and media clients. Her career has spanned over 15 years in marketing, research, and analytics including roles at Palm/HP, T-Mobile, and a leading telecom measurement startup, Telephia. Sarah holds a Bachelor’s degree from Middlebury College and an MBA from UCLA Anderson School of Management.