Lia brings 15 years of operating experience in product development as a PM, Designer, and Engineer – most recently leading Product and UX at Craftsy in Denver. She was part of the founding team at the Stanford d.school and has taught a human-centered design-based approach to innovation to teams all over the world (including projects with IDEO, WNYC and JetBlue). Weekends are spent exploring her new-ish home in Colorado and helping her oldest daughter learn how to ride a bike.
VIDEOS
VIDEO
Girl Geek X Strava Dinner
Over 200 women gathered at Strava's San Francisco HQ on February 12, 2019. Kicked off by Strava CEO James Quarles and hosted by Chief Product Office Stephanie Hannon, six of Strava's amazing women shared their advice and experience on growth, performance, managing your career, data, product and brand design.
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VIDEO
Solve Your Hard Problems First: Product Development for Athletes + Brands - Lia Siebert, PM @ Strava
Strava Business works to create unique ways for brands to help athletes achieve their goals and discover new experiences. Lia will share stories about generating new product concepts when the stakeholders are many, the metrics are in conflict, and the stakes for the business are high.
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