Katie Egeland

Katie Egeland is a digital analyst focused on multi-platform customer behavior and insights, with experience in ecommerce, video games, international education, and beverage industries. In her current role at PlayStation, she analyzes the customer journey across digital storefronts, leads A/B tests for digital merchandizing, and champions data-driven thinking across the organization.



Data Storytelling – How This ONE SKILL Will Set You Apart

Katie Egeland (Senior Insights Analyst at PlayStation) will teach you to communicate in a way that resonates with your audience to drive action and influence decisions. Go beyond “what” and “how” questions to “why” and “who” – really think about who it’s for and why they want to see it.