Jessie is a Director of Marketing at YouTube. Previously, Jessie was the Chief Marketing Officer at Optimizely. She oversees all marketing activities including demand generation, customer marketing, product marketing, content marketing, and PR. Prior to joining Optimizely, Jessie was Interim Chief Marketing Officer at Netflix, where she was responsible for the global brand and customer acquisition programs. During her twelve years at Netflix she held a variety of marketing positions with increasing responsibility, and led a cross-functional product management, consumer insights, and engineering team to optimize all Netflix signup flows (domestic and international; web, mobile and 10’ UI), with annual gross signups exceeding 10 million.