Duaa Gettani

Duaa is a senior mixed methods UX Researcher with a background in academia. She has over seven years of experience working as a researcher in product teams at Google, Lyft and Square banking. As a researcher, she complements quantitative data through qualitative research methodologies to better understand human behavior.



Standardizing UX: A Roadmap For Success

As companies’ UX offerings mature, so too do the capabilities, offerings and value it can bring to the product team. In this ELEVATE session, Duaa Gettani (Senior UX Researcher at Square) explores the approach to building out the UX function at Square banking, demonstrating how to take control over the growth and interaction between other disciplines that ensures you maintain control over the process, build a better understanding and ultimately get the best outcome for all.