“What’s not to love about a big institution like Goldman, coming out loud and proud that they are going to find more investment opportunities?” said Sarah Friar, one of the most prominent female executives in the tech industry. The foray has been set up with profit as the central goal, something that will work to the firm’s benefit, she said. “Honestly, I don’t care whether it’s good PR or not. Whatever the genesis of the idea, they are putting time to work, money to work and people to work.”