Jeannette Zelaya Guinn currently leads the Demand Generation Marketing organization at Cadence. As a member of the marketing leadership team, Jeannette is responsible for driving global field marketing, events, lead generation, account-based marketing, and customer experience. Jeannette’s experience includes a 20+ year career in B2B tech marketing, owning a floral business, and performing vocals with various cover bands across the Bay Area. She has also volunteered as a court-appointed special advocate (CASA) to foster children and currently serves on the Child Advocates of Silicon Valley Board of Directors. Jeannette earned her Bachelor of Arts in English and sociology from the University of California, Davis. She currently resides in San Jose, CA and enjoys spending time coaching softball for her six- and eight-year-old daughters.