Elise was head of content marketing at Twilio. Deprived of television by hippie-era parents, Elise was encouraged to learn to program while still in elementary school. But storytelling won out over computer science for the next few decades. After a career as a newspaper and magazine reporter covering everything from violence in the Middle East to White House scandals, she ended up in Silicon Valley at the San Jose Mercury News where she reconnected with technology while writing about companies like Oracle, Microsoft and Google. She’ll discuss how the same techniques used so effectively by journalists and screenwriters can be embraced by geeks as well.