Sandra is VP for Intel Sports and Media responsible for partnering with the sports and media industry to provide the future fans and consumers with the next generation of immersive media experiences. Her team is focused on leading the business, marketing, and market development efforts of Intel Sports and Intel Studios. Recently, she was asked by the World Economic Forum to co-chair the Global Future Council on VR/AR/XR. Previously, she was within Intel’s New Technology Group, leading and managing the Fashion wearable business. In this role, she was a vocal advocate for the convergence between fashion and technology. Prior to her current position, she was director of strategic partnerships for fashion and fitness, with responsibility for defining and carrying out Intel’s business strategy for wearables technology. Earlier in her Intel career, she held various roles within corporate marketing, including director of new business marketing and director of consumer marketing. In the latter role, she led Intel’s brand repositioning work to earn an Intel Achievement Award in 2010. She also earned industry honors. In 2018, she was named Most Powerful Women in Tech, HiTec 100 Most Influential and Notable Hispanic Professionals, Sports Business Journal Game Changer as well as Moms of Color in Tech. In 2010, she won a Marketers That Matter award, a program that recognizes top marketing executives in the San Francisco Bay Area. In 2015, she was named among the Top 10 Latina Executives by LATINA Style Inc. Before joining Intel in 2005, she worked at Adobe Systems Inc., Macromedia, Computer Associates International Inc. and several other technology companies. She holds a bachelor’s of science degree in economics and textiles and clothing from the University of California at Davis. In addition, she attended the Stanford Intel Accelerator Program. She is an active member of several Intel organizations focused on both women and Latino advancements, including Intel’s Hispanic Leadership Council and Pay It Forward Program. As part of contributing to the community, she is focused on building the next generation of women leaders.