Samihah Azim

Samihah is designing at WhatsApp (Meta) immersed in problems centered around consumer communication. Previously, she worked at CashApp (Block), Lyft, Postmates, One Medical, and more. A Product Designer with over 12 years of experience, she focuses on interaction design, product strategy, and visual design. Samihah has used these skills to solve problems in numerous spaces from Consumer, Marketplaces, Healthcare, Enterprise, Gaming, and more. She is most excited about finding the right problems and scaling products on teams that need experienced senior IC leaders. When she’s not designing, she likes painting traditional eastern art, skiing, and giving the occasional design talk. She has been a mentor for the US Department of State’s TechWomen program,  and has been a speaker at Mind the Product, Layers Conf, AIGA’s SF Design Week, Designers & Geek, and more. Samihah is a Bay Area native, and currently based in New York City.



Designing Products Scaling Human Experiences

At Girl Geek X "Elevate" conference, Samihah Azim (Product Designer, Lyft) discusses designing products at One Medical and Lyft by considering all sides of the user journey, and balancing their needs with business/product metrics. Startups aim to transform the world, and designers create artifacts visualizing that North Star vision with the users at top of mind. Monitoring the health of the business with the user in mind helps achieve successful, human-centered products along the journey to the North Star.