Samihah Azim

Samihah is a Product Designer at Lyft where she sits at the intersection of business goals and designing experiences impacting local communities. Prior to Lyft, she was designing for local commerce at Postmates and crafting high quality patient-facing healthcare experiences at One Medical. Outside of design, she mentors for the State Department’s TechWomen program, enjoys powerlifting, and cooking. She wholeheartedly believes in constantly learning, going after your goals, and a good bowl of ramen.



Designing Products Scaling Human Experiences

At Girl Geek X "Elevate" conference, Samihah Azim (Product Designer, Lyft) discusses designing products at One Medical and Lyft by considering all sides of the user journey, and balancing their needs with business/product metrics. Startups aim to transform the world, and designers create artifacts visualizing that North Star vision with the users at top of mind. Monitoring the health of the business with the user in mind helps achieve successful, human-centered products along the journey to the North Star.