Lan Nguyen is a Digital Marketing Manager at LinkedIn. In this role, she is responsible for leveraging data science and marketing analytics to drive strategic decision-making, optimize marketing investments, and maximize ROI.

She has worked in the marketing analytics industry for over seven years, specializing in the operationalization of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and experimentation frameworks.

She is passionate about empowering businesses to harness the power of data and AI to solve complex problems and fuel sustainable growth. Outside of work, she volunteers with and supports initiatives that promote women’s leadership and diversity in analytics and technology. She studied Applied Economics at the University of Cincinnati.