Krista is executive vice president of culture and corporate citizenship for POPSUGAR. She is responsible for perpetuating the company’s values throughout the organization, ensuring clear and consistent internal communication, and designing and implementing the company’s corporate citizen efforts. Krista helped found POPSUGAR in 2006 alongside Lisa and Brian Sugar. Krista earned a bachelor’s degree in business administration with a concentration in accounting from the University of Washington. She lives in San Francisco with her husband and two sons and serves on the board of directors of Compass Family Services and the board of trustees of Town School for Boys. She loves Barry’s Bootcamp, pizza, and Tahoe.