Christine Fradenburg

Christine is Director of Digital Brand Marketing at Sanrio, Inc. Previously, Christine was Director of Product Marketing for Pogo, an online casual gaming site which is part of EA Interactive (EAi). In this role, she was responsible for direct to consumer revenue for Pogo’s premium products and services which includes Club Pogo, Pogo’s subscription service with 1.4MM members, Download Games, and a fun variety of Microtransactions (MTX) such as Badges, Minis, Episodic content and Expressions. Prior to joining Pogo/EA in 2008, Christine held several product and marketing positions with top e-commerce companies such as Shutterfly and eBay and still remembers her first job out of college over 12 years ago where she learned about the brand strength and equity of a certain little Kitty while working in Sanrio’s corporate office in South San Francisco. Christine earned her B.S. in Marketing Management from California State University, Hayward and is a Bay Area native – growing up in Cupertino and playing Montezuma’s Revenge on her family’s Apple IIc or trying to beat her brother in Pong on the Atari. She resides in Santa Clara with her husband and two children.