Girl Geek X

Girl Geek X

Girl Geek X POPSUGAR Dinner – March 22nd, 2018 in San Francisco!

Girl Geek X POPSUGAR Dinner

POPSUGAR invites you to a Girl Geek X Dinner on Thursday, March 22 in San Francisco!

Come hear from several of our talented female engineering, product and business leads about how we leverage technology in all aspects of our business and how we use innovation to fuel growth and future proof our business.


6:00pm – 7:00pm: Check-in, Dinner & Networking!
7:00pm – 8:00pm: Welcome & POPSUGAR Girl Geeks Give Talks!
8:00pm – 9:00pm: Drinks & Networking!

POPSUGAR Girl Geek Speaker Bios:

Krista MoatzKrista Moatz, Founder & Executive VP of Culture & Corporate Citizenship
Krista is executive vice president of culture and corporate citizenship for POPSUGAR. She is responsible for perpetuating the company’s values throughout the organization, ensuring clear and consistent internal communication, and designing and implementing the company’s corporate citizen efforts. Krista helped found POPSUGAR in 2006 alongside Lisa and Brian Sugar. Prior to her current role, Krista was executive vice president of editorial operations and worked alongside founder Lisa Sugar to build POPSUGAR’s editorial team. Krista earned a bachelor’s degree in business administration with a concentration in accounting from the University of Washington. She lives in San Francisco with her husband and two sons and serves on the board of directors of Compass Family Services and the board of trustees of Town School for Boys. She loves Barry’s Bootcamp, pizza, and Tahoe. Follow her on Twitter at @KristaMoatz.

Talk Topic: “POPSUGAR X Technology” by Krista Moatz
Talk Description: “Krista will walk through the evolution of POPSUGAR from its beginnings as personal blog in 2005 to the modern media company it is today and how technology has been with us every step of the way.”

Tara KalmansonTara Kalmanson, Product Manager
Tara is the product manager for growth at POPSUGAR, leading all off-site user experiences ranging from mobile apps to in-house email products to distributed platforms. She came to POPSUGAR with a background in gaming/messaging and holds a journalism degree from Northwestern University. Follow her on Twitter at @TaraKalmanson.

Olena BeyerOlena Beyer, Senior Software Engineer
Olena is a senior fullstack engineer at POPSUGAR working on Google Amp, Facebook Instant, and other distributed platforms. Her first job in the US was at the Ukrainian Consulate in San Francisco. After falling in love with the city, she decided to never leave and realize her talent in Silicon Valley. She spends her free time exploring the world with her two children.

Talk Topic: “Opportunities and Limitations of Google Amp” by Tara Kalmanson & Olena Beyer
Talk Description: “As a modern media company, we recognize that our readers don’t always come to our site — we have to come to them. POPSUGAR was one of the earliest adopters of Google AMP, an open-source library which makes mobile webpages load nearly instantly. We’ll dive into how we solved some of the latest problems, like refreshing content dynamically on cached pages without using Ajax.”

Viktoriia PonyatinaViktoriia Ponyatina, Senior Software Engineer
Viktoriia joined POPSUGAR over 5 years ago as a remote developer based in Russia. She moved to the San Francisco headquarters in 2014 and is currently a senior software engineer leading the Voices and Shop development teams. Viktoriia graduated with honors from Bryansk State Technical University where she studied Dynamics and Strength of Machines. Since graduation, she has continuously improved her ability to work anywhere in the technical stack. Viktoriia is very passionate about good clean code, is eager to learn new technologies, and enjoys encouraging other engineers to grow with her.

Shilpa ShettyShilpa Shetty, Software Engineer
Shilpa is a software engineer on the Influencer/Voices development team at POPSUGAR. She is responsible for building end-to-end solutions that allow external contributors to write and manage content for POPSUGAR. Shilpa spearheaded POPSUGAR’s SMS chat initiative and is a contributor to POPSUGAR’s Facebook Messenger bot. Shilpa earned her Master’s degree in Computer Science from Santa Clara University. In her free time, she loves to read and travel.

Talk Topic: “How Technology Amplifies the POPSUGAR Voice” by Viktoriia Ponyatina & Shilpa Shetty
Talk Description: “Come discover POPSUGAR Voices, a one-of-a-kind platform that allows anyone with a passion for writing to submit content to POPSUGAR. Learn how we built this platform and addressed issues such as security, performance, and payment integration.”

Lauren HendricksonLauren Hendrickson, Director of Shop Product Management
Lauren is director of shop product management at POPSUGAR. She harnesses her love of data and shopping to strategize content across all verticals, ensuring readers know about the latest trends and best products. She started at POPSUGAR as a community manager and has since worn many hats in several departments. She graduated from UC Santa Barbara with a degree in Economics and Art History. She loves Bar Method, growing heirloom tomatoes, and remodeling her house. Follow her on POPSUGAR here.

Shilpa KajiShilpa Kaji, Director of Must Have Operations
Shilpa was the first dedicated person to be hired for the POPSUGAR Must Have subscription box team and is now the director of operations and planning for the program, closely partnering with cross-functional teams across the company. Prior to POPSUGAR, Shilpa worked at Gilt Groupe and Gap, Inc. She graduated from New York University in 2008, with degrees in Urban Design and Economics. In May, she will be pursuing her Executive MBA at The Wharton School at University of Pennsylvania. Shilpa has been fortunate to have many formative mentors in her career and feels that it’s her responsibility to pay forward the knowledge and lessons she’s learned to the next generation of leaders.

Talk Topic: “Beyond Media: Where Commerce & Content Intersect” by Lauren Hendrickson & Shilpa Kaji
Talk Description: “POPSUGAR Shop and POPSUGAR Must Have differentiate us in the media publishing space and drive additional revenue for the entire company. We’ll touch upon how we leverage our existing technology to iterate quickly and share what we think are the best ways business and engineering can work together.”

Sabrina EldredgeSabrina Eldredge, VP of Product
Sabrina is vice president of product at POPSUGAR. She combines her design and development skills to create best-in-class tools for the editorial staff, engaging interactions for readers, and cutting-edge experiences for brand partners. Sabrina joined POPSUGAR in 2006 and has held a variety of roles, including blog platform evangelist, game producer, and food editor. Prior to POPSUGAR, Sabrina led UX design for, developed software for technology companies, and was blogging from her Palm Pilot before “blogging” was a verb. She received a BA in computer science and fine art from UC Santa Cruz and is a proud Banana Slug. When she’s not dreaming up new product ideas, you can find her baking chocolate chip cookies while binge-listening to podcasts. Follow her on Twitter at @sabrinabot.

Talk Topic: “Staying Ahead of the Game” by Sabrina Eldredge
Talk Description: “As the media industry continues to evolve, innovation is needed to stay ahead of the game. Learn how POPSUGAR uses new technologies such as augmented reality, facial recognition, and SMS purchasing to create delightful experiences for our readers. And then discover how we carve out time for the future and how you can do the same.”

Please Follow Us:

Twitter: @GirlGeekX @POPSUGAR
Event Hashtag: #GirlGeekXPOPSUGAR


With a global reach of over 400M people, POPSUGAR is a modern media company delivering inspiring, informative, and entertaining multi-platform content across entertainment, fashion, beauty, fitness, food, parenting, news and more.

Event Tickets & Details:

Tickets go onsale on Thursday, March 8th, 2018 at NOON (PST) on Eventbrite.