Girl Geek X

Girl Geek X

Bay Area Girl Geek Dinner #27 Sponsored by SurveyMonkey

Join us for Dinner #27 sponsored by SurveyMonkey on Wednesday, October 10, 2012 @ Elks Lodge in Palo Alto!

Enjoy food and drinks while Girl Geeks from Survey Monkey share their stories, and of course go home with cool schwag!

Event Hashtag: #SMGGD

SurveyMonkey Girl Geek Dinner Agenda:

5:30pm – 6:30pm : Registration, Cocktails, Appetizers and Networking
6:30pm – 7:30pm: Speaker Panel followed by Q&A
7:30pm – 8:30pm: Breakout for Q&A and More Networking

Speakers Bios:

Selena Tobaccowala
Selina Tobaccowala (Senior VP of Product & Engineering)

Speaker Bio: Selina joined SurveyMonkey in October 2009. Previously Selina was Senior Vice President of Product and Technology at Ticketmaster’s Europe division, where she managed the 200-person Product, Technology and Operations team. Prior to that, Selina was Vice President of Online Product and Technology at Entertainment Publications, where she led the company’s online sales and technology initiatives. In 1997 Selina founded, an online invitation service that lets users organize an offline event online, and which currently sends over three million invitations per month. As VP of Engineering for, she led the company’s development and operations and played a key role in setting the strategic direction with the board of directors. In 2001, was sold to Ticketmaster. Tobaccowala holds a BS degree in Computer Science from Stanford University.

Talk Topic: Welcome & Keynote:

  • Making career choices: developer, entrepreneur, and management
  • Key skills to focus on
  •  Current trends to think about
Ashley Carroll

Ashley Carroll (Senior Product Manager)

Speaker Bio: Ashley joined SurveyMonkey in July 2010. As a Senior Product Manager, she leads a cross-functional team responsible for monetization efforts. Key projects have included launching new packages and pricing, implementing an A/B testing and targeting platform, overhauling new user experience, and overseeing platform integration of multiple acquisitions. Prior to SurveyMonkey, Ashley worked at Amazon Web Services, oDesk, and Shutterfly. She holds a B.A. in Economics, an M.A. in Education, and an M.B.A from Stanford University.

Talk Topic: What Business Model Means for Product

  • What it takes to make “Freemium” work
  • The importance of data to product development
Elena Verna

Elena Verna (Senior Business Intelligence Manager & SQL ninja)

Speaker Bio: Elena joined SurveyMonkey in November 2009 as a member of the Business Intelligence team. Today she is responsible for leading the BI function for SurveyMonkey which includes developing and monitoring business metrics, understanding customer behaviors, providing the analytical backbone for our core business and enabling executive decision making through data insights. Prior to joining SurveyMonkey she worked at Safeway Inc on developing personalized savings algorithms within Marketing Strategies Department. Elena Graduated from UC Berkeley with a degree in Statistics.

Talk Topic: The role of Business Intelligence within a tech company

  • The unique and important role a person with stats and math skills can play in tech company – specifically w/in BI teams
  •  What it takes to get there (e.g. mad math and stats skills, ability to think about the business drivers and sort the recommendations from the data noise)
Kate Brennan
Kate Brennan (Senior Business Development Manager & Finance Convert)

Speaker Bio: Kate joined SurveyMonkey in August 2010. She leads strategic partnership initiatives, focused primarily on technical integrations. Kate also played a major role in SurveyMonkey’s acquisition of Wufoo and the minority investment in Clicktools. Previously, Kate worked in private equity and investment banking for Shamrock Capital Advisors and JP Morgan. She holds a B.B.A. in Finance and B.A. in Spanish from the University of Iowa and an M.B.A. from Stanford. Current trends she’s interested in include coding education (e.g. General Assembly, Hackbright), the “ new last mile problem” of APIs, and innovate payments solutions from the likes of Stripe and Dwolla. She lives in San Francisco with her husband and 1 year old daughter.

Talk Topic: Strategic partnerships and building rapport with engineers

  • The day in the life of BD – how learning quickly and building rapport w/ eng + product is crucial to success
  • How APIs have the potential to transform the way consumers interact w/ “the web”
Eventbrite - Bay Area Girl Geek Dinner #27: Sponsored by SurveyMonkey

2 Responses to “Bay Area Girl Geek Dinner #27 Sponsored by SurveyMonkey”

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